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R A Masale

The document discusses the marketing mix of R A MASALE PVT. LTD., an Indian company established in 1978 that produces various food products. It aims to study R A MASALE's marketing strategy and customers' awareness of its products through surveys and research. The findings suggest that while people are aware of some R A MASALE products, the company has many products that it needs to better promote through stepped-up marketing and advertising efforts to reach more customers.

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Yogesh Patil
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222 views

R A Masale

The document discusses the marketing mix of R A MASALE PVT. LTD., an Indian company established in 1978 that produces various food products. It aims to study R A MASALE's marketing strategy and customers' awareness of its products through surveys and research. The findings suggest that while people are aware of some R A MASALE products, the company has many products that it needs to better promote through stepped-up marketing and advertising efforts to reach more customers.

Uploaded by

Yogesh Patil
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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R A MASALE

TOPIC:- THE MARKETING MIX OF R A MASALE PRESENTED BY:SUMIT ARALI

COMPANY PROFILE NAME:- R A MASALE PVT. LTD. OWNER:- RAMCHANDRA VASANT DIWATE DATE OF ESTABLISHMENT:- 1978 ADDRESS:- 2031, Aahilyan Kavthe Ekand-416307, Sangli Phone No.(02346) 264754,264632

OBJECTIVES To study the marketing mix of R A MASALE products. To study awareness about the products of R A MASALE in customers. To study the marketing strategy of the R A MASALE .

METHOD OF DATA COLLECTION PRIMARY DATA:Questionnaire (Data collected by interaction) SECONDARY DATA:Journals, Magazines

FINDINGS AND SUGGESTION Peoples are aware about only few products of R A MASALE but company has variety of products. The company should focus on marketing and promotion of all products, so that they can reaches all levels of peoples.

THANK YOU

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