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The Day After Tomorrow

Katherine Szeto

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124 views

The Day After Tomorrow

Katherine Szeto

Uploaded by

api-3698088
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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B.A.

(Hons) Visual Communication

Module: Investigation and Practice 1


Module Code: VC 202-860-05 (20 credits)

Lecturer: Katherine Szeto + Marta Kusztra Date: 10/01/2007 or 11/01/2007

Assignment 1: The Day After Tomorrow

Introduction: Think 2010. Think 2020. Think further than that.


Will graphic design be different than now? What change do
you expect? What role graphic designers will play? What
issues (social, cultural, economic, political, technological) we
will be dealing with?

Brief: Define (by brainstorming) the issues that, in your opinion,


graphic designers will have to address in the future.

Pick up one that you find particularly vital, interesting, enforcing


change. Support your choice with an extensive research and
analysis. Your research cannot be based only on the internet
sources.

Prepare design that will inform the design community


around the world (i.e. designers, artists, art/design
students, design forums or design media…) about this
future issue and the change to come.

Your design can take any form you choose. For example, you
may choose to design a publication, a flyer in design
magazine, an exhibition, even a design competition.

Your project will be evaluated on how far can you go in your


brainstorming, how deep you can research your issue and how
well you can present it to your audience.

Learning Outcomes: [B4.] Identify and evaluate emerging design trends through
visual research.

[A7.] Implement typographic and image generating strategise


appropriate to solving a visual communication problem.

Work Required: Students must submit:


1. Sketchbook documenting concept development;
2. Project presentation book
3. Final Design Outcome
Deadline: January 26th (Week 4)
Assessment Strategy: Documentation of brainstorming and ideas generation. (35%)
Design processes involved in solving visual communication
problems. (10%)
Research files, including the mark for the Exercise 1. (35%)
Stages of visual development through
sketchbook/screenshots. (10%)
Final design outcome, which reflects a high standard of finish
and functionality.(10%)

The overall mark for the Exercise 1 will become part of the
assessment for the Assignment 1 (specifically, in its part
related to research.)

Project Weighting This project is worth 20% (twenty percent) of the total
within the Module: Investigation and Practice 1 module mark.

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