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The Marketing Environment and Competitor Analysis: - SWOT Analysis - PEST Analysis - Five Forces Analysis

This document discusses three frameworks for analyzing a company's marketing environment and competition: SWOT analysis, PEST analysis, and Five Forces analysis. SWOT examines internal strengths and weaknesses as well as external opportunities and threats. PEST considers political, economic, social, and technological factors. Five Forces analyzes the competitive rivalry within an industry as well as the threats from substitutes, suppliers, buyers, and new entrants.

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35 views

The Marketing Environment and Competitor Analysis: - SWOT Analysis - PEST Analysis - Five Forces Analysis

This document discusses three frameworks for analyzing a company's marketing environment and competition: SWOT analysis, PEST analysis, and Five Forces analysis. SWOT examines internal strengths and weaknesses as well as external opportunities and threats. PEST considers political, economic, social, and technological factors. Five Forces analyzes the competitive rivalry within an industry as well as the threats from substitutes, suppliers, buyers, and new entrants.

Uploaded by

api-3708723
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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The Marketing Environment and

Competitor Analysis
• SWOT analysis
• PEST analysis
• Five forces analysis
SWOT analysis

• Strengths (internal)
• Weaknesses (internal)
• Opportunities (external)
• Threats (external)
PEST analysis

• Political factors
• Economic factors
• Socio-cultural factors
• Technological factors
Political/legal
• Monopolies legislation
• Environmental protection laws
• Taxation policy
• Employment laws
• Government policy
• Legislation
• Others?
Economic Factors
• Inflation
• Employment
• Disposable income
• Business cycles
• Energy availability and cost
• Others?
Sociocultural factors
• Demographics
• Distribution of income
• Social mobility
• Lifestyle changes
• Consumerism
• Levels of education
• Others?
Technological
• New discoveries and innovations
• Speed of technology transfer
• Rates of obsolescence
• Internet
• Information technology
• Others?
Five forces analysis
Potential
entrants

Threat of
entrants

Suppliers COMPETITIVE Buyers


RIVALRY
Bargaining Bargaining
power power

Threat of
substitutes

Substitutes
Source: Adapted from M. E. Porter,
Competitive Strategy, Free Press,
1980, p. 4.
Five Forces Analysis: Key
Questions and Implications
• What are the key forces at work in the competitive
environment?
• Are there underlying forces driving competitive
forces?
• Will competitive forces change?
• What are the strengths and weaknesses of
competitors in relation to the competitive forces?
• Can competitive strategy influence competitive forces
(eg by building barriers to entry or reducing
competitive rivalry)?

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