DEMOGRAPHIC PROFILE OF PYRAMID CLASSES

Class

Bl
CATION
A2
y
E2 Average
R4R2 Q.THERS
-
1.1
0.8
1.0
4.8
6.6
2.8
1.7
10.0
0.2
0.1
0.2
46.6
484
4.2
60.2
71.3
82.5
0.1
10.2
82.4
1.4
57.7
10.6
13.5
11.5
0.6
0.4
16.1
0.3
0.6
93.5
0.9 -- --~-
0.0
4.4
51.8
5.3
5.1
62.2
26.3
50.2
2.3
11.4
89.9
12.1
5.4
9.7
6.7
90.9
86.5
68.7
86.9
0.6
0.9
30.7
3.0
2.0
18.4
87.8
9.2
19.8
94.8
1.4
46.7
15.9
97.8
98.2
27.8
31.4
13.81.7
0.4
4.9
1.9
25.6
66.4
30.4
11965
235
1.0
18.8
11.0
0.5
94.4
2.7
43.2
99.2
32.1
13.1
0.9
57.7
34.6
6.3
9.6
79.6
92.7
69.4
3.7
19.3
1997HPI
0.6
--
,.0
043.0
316152.1
2.2
0.18.2
6.2
1.2
23.5
0.0
6.0
0.5
1.4
10.5
33.1
22.4
77.2
18.7
0.3
.5
.8
5.4
63
1.6
22.7
5.4
0.2
59.5
Highest Education
Al
6.2
988
6.9
53.5
14.3
37.8
11.3
5.2
3.9
32
1.7
.,
in HH -
j •••
0.4 4.0
7.7
6.2
2.0
66
1.1
2.8
31.5
6.9
2.5
3.3
5.2
27.4
22.7
32.5
49.8
13.1
3.8 ,-- 1.1
 OWNERSHIP OF DURABLES IN PYRAMID CLASSES

Class

- -- " -
.
Ii
80.8
48.2
342.1
2.4
70.3
1997 24.0
85.0
11.62.4
8.0
82.2
12.1
12.8
87.0
13.5
43.8
26.4
0.5
0.151.1
78.7
484
28.5
14.7
23.8
74.8
37.3
31.5
37.0
12.7
8.7
46.1
97.25.8
3.4
21.4
15
29.9
94.4
74.6
58.695.5
76.0
97.7
11965
94.8
35.5
1.9 3.1 43.5
16.1
66.3
79.7
64.6
64.4
61.7
37.4
3.9
92.1
21.3
53.2
2.3
33.7 36.1
17.3
9.6
5.3
235
90.0
32
49.5
50.64.6
2375
23.8
42.2
17.7
26.0
988
0.0
7.4
6.0
2.0
6.5
9.5
69.5
35.1
71.8
1.3
90.12.7
99.6
9<!.0
13254
96.1
91.1
93.6
96.1
1.9
29.4 42.2
0.4
66
1.0
11.8
14.1
2.8
3.5
1.5
0.5
11.7
13.6
7.4
4.3
34.5 63.8 36255
Wheeler
me Average HPI
3achine
rs 67710
 FMCG USAGE IN PYRAMID ClASSES

. - -
--l[27J~--o.s
-- _
Table 1.8

l~
1.2
0.2
80.2
0.0
85.4
57.2
4.0
15.8
75.2
17.5
66.4
32.5
4.40.1
1.4
0.2
484
71.7
78.8
14.2
21.5
0.1
44.6
15
700
46.6
26.7
46.2
63.2
39.0
30.1
0.6
90.0
81.8
78.388.5
4.4
52.3
.8
60.7
40.6
98.2
78.7
119
99.7
74.7
98.9
84.7
60.1
952
89.0
99.2
7622.5
3.9
91.0
99.3
75.6
85.7
97.3
98.1
95.1
20.8
57.4
79.1
7.2
988
18.265
2.6 28.0
48.6
2.1
1.4
66
12.4
2.2
USEHOLDat CARE
rchased
Cleaners least 1
74.4
97.4
93.1
55.3
32.9
24.9
43.8
Class 1997
45.5
93.7
98.9
97.6
89.4
91.0
58.5
67.3
81.5
235
69.9
73.0
24.3
49.7
32
35.4
69.5
95.7
83.10.5
9.3
230
63.9
13.4
23
16.5
55.3
29.5
90.4
92.9
99.2
69.5
37.6
59.7
28.97.9
54.3 0.4
I~~ 26.7
11.6
8.4
5.2
30.4
43.5
56.7
73.9 051-111~ 4
e Dentifrice'
India ddha
seholds (mn) Purchased at leastI .ddha
3 II nna Samri- samri-Ilsampa-

- , Formal Oral Care Products (Toothpasterrooth Powder only)

ONES
(mn)
STATES -
Class 2.4
8.0
8.2
28.2
14.2
11.0
0.4
2.2
2.8
0.8
1.2
2.1
0.8
12.1
1.8
0.0
20.8
2.9211.1
2.8
0.2
10.2
25.1
88.6
2.83.1
10.7
2.6
4.6
10.3
0.7
1.4
4.4
30
6.0
8.5
10.5
1.0
3.3
0.5
6.2
5.5
1.7
4.6
4.2
5.1
3.7
6.0
3.5
31.1
3.5
28.4
7.0
484
60.1
15.5
1.9
03.0
6.6
5.9
179
6.2
11.4
39.9
15.1
0.6
4.8
5.6
34.7
1.7
4.3
17.9
6.8
1.1
0.3
89.4
25.9
23.9
4.5
24.9
3.6
16.3
26.5
27.2
0.9
19.9
22.1
119
9.1
76.7
27.3
5.1
0.5
3.7
5.6
5.2
30.0
32
6.5
7.8
32.4
1.5
3.8
5.0
33.5
3.9
96.4
23.3
4.5
33.5
15.2
6.3
25.7
28.3
3.4
5.6
6.3
235
16.1
9.6
9.1
93.2
7.9
1997
3.3 IS
10.3
10.3
-
82.8
8.0
61.2
0.1
2.2
1.0
4.1
1.8
10.6
24.2
33.6
31.320.6
18.12.5
1.6
5.2
8.6
.1
.0
.7
1.1
11.6
6.0
9.0
44.6
2.9
8.2
190
7.3.2
76.7
4.6
9.2
.9
9.7
0.6
23.4
24.0
31.4
6.6
.5
988
65
13.0
6.9
7.2
7.1
5.0
70.1
55.4
13.3
17.1
32
6.3
29.9
-.
----1~[J][]}]C]
14.2
10.0
4.1
2.1
0.2
25.8
25.0
0.6
5.5
5.2
2.6
8.4
8.8
7.7
66
8
23.6
25.5
10.3
2.3
3.5
1.5
70.3
29.7
4.9
Table 1.9

I'----IL.--.I'------IL-- ___
HPI PercentUe
 Illustration: 1
NON-USER OF DENTIFRICE*
MAHARASHTRA

I D <15% D 16-25%
D 26-30% D >3()<>h

Base: 21 mn Households

Map not to Scale

• Refer Appendix Xl for details on iLAP