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AS Evaluation

The document outlines the marking criteria for evaluating an AS media product. Students will be assessed on their understanding of how their media product uses or challenges conventions, represents social groups, would be distributed, attracts an audience, and how their skills with technology have developed. Higher levels are awarded for excellent understanding and skill in addressing these topics, while lower levels indicate minimal ability.

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308 views

AS Evaluation

The document outlines the marking criteria for evaluating an AS media product. Students will be assessed on their understanding of how their media product uses or challenges conventions, represents social groups, would be distributed, attracts an audience, and how their skills with technology have developed. Higher levels are awarded for excellent understanding and skill in addressing these topics, while lower levels indicate minimal ability.

Uploaded by

AdPamula
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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AS Marking Criteria: Evaluation

The questions that must be addressed in the evaluation are: In what ways does your media product use, develop or challenge forms and conventions of real media products? How does your media product represent particular social groups? What kind of media institution might distribute your media product and why? Who would be the audience for your media product? How did you attract/address your audience? What have you learnt about technologies from the process of constructing this product? Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Level 4 : 16-20 marks


Excellent skill in the use of appropriate digital technology or ICT in the evaluation. Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. Excellent ability to refer to the choices made and outcomes. Excellent understanding of their development from preliminary to full task. Excellent ability to communicate.

Level 3 : 12-15 marks


Proficient skill in the use of digital technology or ICT in the evaluation. Proficient understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. Proficient ability to refer to the choices made and outcomes. Proficient understanding of their development from preliminary to full task. Proficient ability to communicate.

Level 2 : 8-11 marks


Basic skill in the use of digital technology or ICT in the evaluation. Basic understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. Basic ability to refer to the choices made and outcomes. Basic understanding of their development from preliminary to full task. Basic ability to communicate.

Level 1 : 0-7 marks


Minimal skill in the use of digital technology or ICT in the evaluation. Minimal understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. Minimal ability to refer to the choices made and outcomes. Minimal understanding of their development from preliminary to full task. Minimal ability to communicate.

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