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Hghdvedh

1) Marketing is the process of creating value for customers and building strong customer relationships to capture value from customers in return. 2) The marketing process involves understanding customer wants and needs, designing a customer-driven strategy, constructing a marketing plan that delivers value, building profitable relationships and customer satisfaction, and capturing value from customers to create profit. 3) Marketing management orientation involves understanding different concepts like production, product, selling, marketing, and societal marketing concepts.

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Rifat Nazim
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33 views2 pages

Hghdvedh

1) Marketing is the process of creating value for customers and building strong customer relationships to capture value from customers in return. 2) The marketing process involves understanding customer wants and needs, designing a customer-driven strategy, constructing a marketing plan that delivers value, building profitable relationships and customer satisfaction, and capturing value from customers to create profit. 3) Marketing management orientation involves understanding different concepts like production, product, selling, marketing, and societal marketing concepts.

Uploaded by

Rifat Nazim
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ChapLer1

MarkeLlng MarkeLlng ls Lhe process by whlch companles creaLe value for cusLomers and bulld
sLrong cusLomers relaLlonshlps ln order Lo capLure value from cusLomers ln reLurn
needs needs sLaLes of felL deprlvaLlon
uemands uemands ls human wanLs LhaL are backed by buylng power

MarkeLlng rocess MarkeLlng process ls glven bellow
1) undersLand Lhe markeL place and cusLomers wanLs and needs
2) ueslgn a cusLomer drlven markeLlng sLraLegy
3) ConsLrucL a markeLlng plan LhaL dellvers value
4) 8ulld proflLable relaLlonshlps and creaLe cusLomer saLlsfacLlon
3) CapLure value from cusLomers Lo creaLe proflL and cusLomer equlLy

MarkeL MarkeL ls asseL of acLual and poLenLlal buyer

MarkeLlng offers all Llme 3 Lhlngs
1) roducL
2) Servlce
3) Lxperlence
MarkeLlng Myopla 1he mlsLakes of paylng more aLLenLlon Lo Lhe speclflc producLs a company
offers Lhen Lo Lhe beneflLs and experlences produced by Lhese producLs

value proposlLlon
value proposlLlon ClusLer of beneflLs

MarkeLlng ManagemenL CrlenLaLlon 1here are 6 parLs of markeLlng managemenL orlenLaLlon
1) roducLlon ConcepL
2) roducL ConcepL
3) Selllng ConcepL
4) MarkeLlng ConcepL
3) SocleLal markeLlng ConcepL

CusLomer percelved value
CusLomer percelved value LoLal cusLomer beneflL 1oLal cusLomer cosL
Lnu
SubmlLLed Lo SubmlLLed by
nlgar sulLana Pumaera An[um
Senlor LecLurer lu 2011210148
ueparLmenL of markeLlng Sec 13

Submlsslon uaLe 3/10/11

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