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TOWS Matrix Template

The TOWS Matrix is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of an organization. It helps develop four types of strategies - SO strategies that use strengths to take advantage of opportunities, WO strategies that overcome weaknesses by taking advantage of opportunities, ST strategies that use strengths to avoid threats, and WT strategies that minimize weaknesses and avoid threats.

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10K views

TOWS Matrix Template

The TOWS Matrix is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of an organization. It helps develop four types of strategies - SO strategies that use strengths to take advantage of opportunities, WO strategies that overcome weaknesses by taking advantage of opportunities, ST strategies that use strengths to avoid threats, and WT strategies that minimize weaknesses and avoid threats.

Uploaded by

api-3710417
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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The TOWS Matrix

STRENGTHS- S WEAKNESSES- W
1. 1.
2. 2.
3. 3.
4. 4.

OPPORTUNITIES- O SO STRATEGIES WO STRATEGIES


1.
2.
3.
4.

THREATS- T ST STRATEGIES WT STRATEGIES


1.
2.
3.
4.

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