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Marketing of Events in Colleges: Submitted by Namita Salla

This document summarizes a student project on marketing events in colleges. The objectives are to understand how to market events effectively to students and secure sponsorships from companies. Primary research involved surveying students and faculty at colleges in Wadala, Mumbai. Secondary research included reviewing college websites, books, articles and newspapers. The project aimed to understand how, why, when and where events are conducted, as well as best practices for marketing them. Limitations included the limited geographic scope and constraints of budget and time.

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Naaz Ansari
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26 views

Marketing of Events in Colleges: Submitted by Namita Salla

This document summarizes a student project on marketing events in colleges. The objectives are to understand how to market events effectively to students and secure sponsorships from companies. Primary research involved surveying students and faculty at colleges in Wadala, Mumbai. Secondary research included reviewing college websites, books, articles and newspapers. The project aimed to understand how, why, when and where events are conducted, as well as best practices for marketing them. Limitations included the limited geographic scope and constraints of budget and time.

Uploaded by

Naaz Ansari
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Marketing of Events in Colleges

Submitted by Namita Salla T.Y.B.M.S 2011-2012 09B435

Project Guide: Mugdha Joshi

Vidyalankar School Of Information Technology. Vidyalankar Marg, Wadala (E) Mumbai- 4000037

Synopsis
Introduction :Events one of the best time where every student wants to participate in it with enthusiasm in each and every College. Marketing of College Events not only gives students more opportunities of knowing other peoples but it helps in building up different qualities like Leadership, good communication skills, Time Management, Building up confidence, good Attitude, Team Work which will help them not only at college level even in Corporate. This survey will help in bringing up the different aspects of marketing events in Colleges and help students for further Events.

Objectives:Marketing of events in Colleges.

Importance :

How to convince the companys so that they would sponsor the college.

Helpful for students conducting events.

People come across many new methods of how to make their marketing procedures more effective.

It help in knowing what things should avoided and what all things should be considered while conducting events.

Methodology :-

Primary Data :- Visiting colleges and conducting surveys , making questionnaires and asking students and facalty .

Secondary Data :- Visiting colleges websites ,Books ,Articles ,Newspapers.

Limitations :-

Restricted to Wadala area. For other areas it may be or may be not applicable.

Budget constraints.

Time constraints

Conclusion :This project is done to understand why ,how ,when ,where events are conducted.

Bibliography:Survey in Vidyalankar College. Survey in Khalsa College. Survey in S.I.W.S College. Survey in SIES College Books. Article from Newspapers. Students Activities.

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