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Brief 4

The document outlines a design concept for a promotional campaign for Fedrigoni's 'Imaginative' colors tool. The concept proposes using 3D laser/hand-cut type as the main visual element to promote Fedrigoni's colors across various print materials like publications, calendars, and product shots targeted towards graphic designers working in fashion and publishing.

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Polly Williams
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116 views

Brief 4

The document outlines a design concept for a promotional campaign for Fedrigoni's 'Imaginative' colors tool. The concept proposes using 3D laser/hand-cut type as the main visual element to promote Fedrigoni's colors across various print materials like publications, calendars, and product shots targeted towards graphic designers working in fashion and publishing.

Uploaded by

Polly Williams
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Polly Williams BA (Hons) Graphic Design Ougd 301

Brief 4 Fedrigoni

http://pa-williams0912.blogspot.com/

1/10

CONCEPT
Design a range of print-based promotional material to promote Fedrigonis Imaginative colours tool. Target audience - graphic designers catering for high end fashion and publishing clients.

IMAGINATIVE COLOURS

Polly Williams BA (Hons) Graphic Design Ougd 301

Brief 4 Fedrigoni

http://pa-williams0912.blogspot.com/

2/10

3D TYPE
Laser/hand cut type created as the main artwork for the promotional campaign.

IMAGINATIVE COLOURS

Polly Williams BA (Hons) Graphic Design Ougd 301

Brief 4 Fedrigoni

http://pa-williams0912.blogspot.com/

3/10

CLOSE UPS

IMAGINATIVE COLOURS

Polly Williams BA (Hons) Graphic Design Ougd 301

Brief 4 Fedrigoni Collaboration

http://pa-williams0912.blogspot.com/

4/10

P U B L I C AT I O N

IMAGINATIVE COLOURS

Polly Williams BA (Hons) Graphic Design Ougd 301

Brief 4 Fedrigoni Collaboration

http://pa-williams0912.blogspot.com/

5/10

CALENDER

IMAGINATIVE COLOURS

Polly Williams BA (Hons) Graphic Design Ougd 301

Brief 4 Fedrigoni Collaboration

http://pa-williams0912.blogspot.com/

6/10

FOIL BLOCKING

IMAGINATIVE COLOURS

Polly Williams BA (Hons) Graphic Design Ougd 301

Brief 4 Fedrigoni Collaboration

http://pa-williams0912.blogspot.com/

7/10

PRODUCT SHOT

IMAGINATIVE COLOURS

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