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RM - Course Outline

This course outline covers topics related to rural marketing in India over 14 classes. It will introduce students to the rural marketing environment and key factors that have shaped the rural economy. Students will learn about rural consumer behavior, research, segmentation, and distribution channels. They will also examine products and services marketed in rural areas, including farm products, inputs, and insurance. The course will explore communication, pricing strategies, and innovations in rural marketing. It will also cover social marketing and look at major corporate sectors involved in rural marketing in India.

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48 views2 pages

RM - Course Outline

This course outline covers topics related to rural marketing in India over 14 classes. It will introduce students to the rural marketing environment and key factors that have shaped the rural economy. Students will learn about rural consumer behavior, research, segmentation, and distribution channels. They will also examine products and services marketed in rural areas, including farm products, inputs, and insurance. The course will explore communication, pricing strategies, and innovations in rural marketing. It will also cover social marketing and look at major corporate sectors involved in rural marketing in India.

Uploaded by

abhilekh91
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Course Outline: Rural Marketing BBA-2011-12

No. Topic 1 Introduction to Rural Marketing 2 Sweeping Forces that have shaped Indian Economy Basic Structure of Rural Economy Pre/ Post Independence Changes Govt. policy towards Rural Development FDI, FII Roles of Govt. agents, undertakings Private partnership/ NGO/ SHG Case Study 3 Rural Marketing Environment Economy structure Credit flow Purchasing power Literacy, brand awareness 4 Consumer Behavior in Rural India 5 Rural Marketing Research MR Project 6 Targeting, Segment & Positioning Case Study 7 The Product P in Rural India Farm Products Non Farm Products Raw materials/ Farm Inputs Fertilizer, Tractor, Labour, Irrigation motors, Electricity Marketing of Services Herbal Hard sell Agricultural Insurance Folk dance/ Folk tale/ culture 8 Pricing in Rural India Case Study MID TERM 9 Distribution Channels in Rural India Problems of Distribution in Rural India 10 Communication & Promotion 11 Innovations in Rural India 12 Marketing of Rural Innovations Group Presentation 13 Social Marketing, scope & aspects 14 Future of Rural India Presentation (Corporate sectors involved in Rural Marketing) ITC e-Choupal IFFCO HLL TRIFED OMFED APICOL No. of Class 1 2 Date

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END TERM

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