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Special Study

This document contains a survey about celebrity endorsements and their influence on consumer purchasing decisions. It asks respondents for their demographic information, what factors motivate them to purchase certain products, whether they believe celebrity-endorsed products are of good quality, what types of celebrities influence their purchasing decisions the most, and how they evaluate different celebrity endorsements of various brands. It aims to understand the effectiveness of celebrity marketing strategies on consumers.

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26 views

Special Study

This document contains a survey about celebrity endorsements and their influence on consumer purchasing decisions. It asks respondents for their demographic information, what factors motivate them to purchase certain products, whether they believe celebrity-endorsed products are of good quality, what types of celebrities influence their purchasing decisions the most, and how they evaluate different celebrity endorsements of various brands. It aims to understand the effectiveness of celebrity marketing strategies on consumers.

Uploaded by

hads24
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Name: _________________

Gender: Male Female Age: 20-30 30-40 40-50 Above 50 Occupation: Service Business Housewife Student Others (Please Specify) _________ 2. What have been motivating factors for you to select mobiles or cars? Discounts as well as offers Fewer prices Latest models as well as trends Celebrity endorsing a product 3. Do you hold that products privately advertised by celebrities have been of great quality? Yes No 50% Not sure

4. What is the reason for you to select the following products? a) Motor vehicle? Brand Name Celebrity Luxury Self Esteem b) Clothing Brand Name Celebrity Status Cost c) Food Products Celebrity Attractive Package Quality Brand Name

5. Companies have been investing vast amounts of income for regulating celebrities; do we consider a assisting them to enlarge their sum revenue? Yes No Dont know 6. Which TV channels do we watch? (Specifically Indian channels)

7. Does participation by celebrities similar to Shahrukh Khan, Amitabh Bachchan or Aishwariya Rai in an announcement encourage you to select a product or service? Yes No

8. Do we hold a celebrities additionally operate those products that they themselves endorse? Yes No Not sure

9. What sort of luminary publicity persuades you privately to select products? Film star Famous personalities Cricketer Politician 10. Please rate the following celebrities as a brand endorser:a) Dipika Padukone in SONY cyber shot Excellent Average Poor Unsure b) Hrithik Roshan for coca cola Excellent Average Poor Cant rate c) Ranbir Kapoor for TATA docomo Excellent Average Poor Cant rate

d) Juhi Chawla for KurkureExcellent Average Poor Cant rate e) Amitabh Bachan for Cadbury chocolatesExcellent Average Poor Cant rate 11. What do you consider when purchasing a product? Price of a product Celebrity endorsement Quality of a product Value for money 12. What do you consider is a reason for the companies to select luminary publicity for promoting their products? Easy approval of product Cant beget latest ideas To be means to enlarge sales as well as profit To contest strongly

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