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This document contains assignments for a Marketing Management course. It includes questions about the potential benefits of management information systems, the five levels of human needs according to Abraham Maslow's hierarchy of needs, the differences between consumer and business markets, the importance and functions of marketing channels, and methods for media planners to allocate budgets. Students are asked to answer multiple choice questions on these topics for course credit over two assignment sets totaling 60 marks.

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Venkat Kumar
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405 views

Mba

This document contains assignments for a Marketing Management course. It includes questions about the potential benefits of management information systems, the five levels of human needs according to Abraham Maslow's hierarchy of needs, the differences between consumer and business markets, the importance and functions of marketing channels, and methods for media planners to allocate budgets. Students are asked to answer multiple choice questions on these topics for course credit over two assignment sets totaling 60 marks.

Uploaded by

Venkat Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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July 2011

Master of Business Administration MBA Semester 2


MBF0202 Marketing Management - 4 Credits Assignment Set 1 30 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Discuss the potential benefits associated with MIS. [10 marks] Q.2 Describe five interdependent levels of basic human needs (motivators) as
propounded by Abraham Maslow? [10 marks]

Q.3 List the important differences between Consumer market and business markets? [10 marks]

July 2011

MBF202 Marketing Management - 4 Credits Assignment Set 2 30 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Why are marketing channels indispensable? List the functions of marketing channels. [15 marks] Q.2 Explain the different methods which allows a media planner to decide budget allocation [15 marks]

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