Scribd
Upload
13 views

Project Report

The document summarizes a project to establish the Cotton Comfort clothing brand. Some key details include: - The brand was established in September 2008 and manufactures readymade garments like shirts and trousers primarily for middle-income customers in Pune, India. - The owners' target is to increase sales, focus on pricing, product positioning, and branding in a cost-effective manner. Their challenges include building brand awareness for a new brand, competing with large retailers, and determining the most cost-effective branding options to support their goal of 100% sales growth.

Uploaded by

plasmeniac
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
13 views

Project Report

The document summarizes a project to establish the Cotton Comfort clothing brand. Some key details include: - The brand was established in September 2008 and manufactures readymade garments like shirts and trousers primarily for middle-income customers in Pune, India. - The owners' target is to increase sales, focus on pricing, product positioning, and branding in a cost-effective manner. Their challenges include building brand awareness for a new brand, competing with large retailers, and determining the most cost-effective branding options to support their goal of 100% sales growth.

Uploaded by

plasmeniac
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Project Name: Establishment of Cotton Comfort Brand

Team Members: 1. 2. 3. 4. 5. 6. 7. Keshav Deshmukh Prashant Wani Sudeep Jathar Ranjit Nair Vinit Jawale Suvomita Das Suman Mukherjee -

Background: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Product: Readymade garments Major competition: Cotton kings, cotton club, Peter England Date of establishment: September, 2008. Target customer: Middle income level Price range: Shirt(450-700) and trousers(900-1000) Manufacturing: Kasbapeth, Pune Design: Inhouse Showroom: 01 no in Viman Nagar Franchisee: Not yet Proprietor: Mrs. Poonam Deshmukh Turnover: 24lacs annually Profitability: 200% Manpower: 2+1 Owners Investment: 15 lacs Logistics: Local presence and good logistics Earlier background: Franchisee of Cotton King with a turnover of 30 lacs annually. Cotton kings margin: 20%

Owners Target: 1. 2. 3. 4. To increase the sales Pricing Product Positioning Branding Cost effective

Challenges: 1. Brand building New brand, needs to be established as a brand. Branding has to be cost effective. 2. Large retails: A big challenge. 3. Branding options: Sakal papers vs billboards. 4. Hoardings: 40k to 150K per month cost 5. Growth target: 100% growth. 48 lacs from 24lacs. 6. No specific corporate customer no bulk deals.

You might also like