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Assignment Media

This document outlines 10 tasks for a media team responding to a crisis: 1) Assess media needs and organize fulfillment mechanisms like briefings and website updates. 2) Develop a triage process for media requests. 3) Activate contact lists and call logs. 4) Begin logging all media inquiries. 5) Produce and distribute initial information materials. 6) Prepare video footage and slides. 7) Create graphics to illustrate the incident. 8) Translate messages for special populations. 9) Review messaging with spokespeople. 10) Frequently update materials with new information.

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Mike Thomas
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© Attribution Non-Commercial (BY-NC)
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Download as PDF, TXT or read online on Scribd
39 views

Assignment Media

This document outlines 10 tasks for a media team responding to a crisis: 1) Assess media needs and organize fulfillment mechanisms like briefings and website updates. 2) Develop a triage process for media requests. 3) Activate contact lists and call logs. 4) Begin logging all media inquiries. 5) Produce and distribute initial information materials. 6) Prepare video footage and slides. 7) Create graphics to illustrate the incident. 8) Translate messages for special populations. 9) Review messaging with spokespeople. 10) Frequently update materials with new information.

Uploaded by

Mike Thomas
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment Sheet MEDIA

Assigned To: __________________________________________ Tasks: 1. Assess media needs and organize mechanisms to fulll media needs during crisis (e.g. determine whether you will do daily briengs in person, how you will handle media that are camped out there, and when might you use web site updates for media). 2. Develop triage for response to media requests and inquiries. Make sure that this team knows what you will do and wont do with the media. 3. Activate media contact lists and call logs. 4. Begin logging all media calls and types of inquiries. 5. Produce and distribute immediate information materials (e.g. press releases, media alerts, press statements, fact sheets, and Q&As). 6. Prepare B-roll or slides, if possible, for television use. 7. Prepare graphics to illustrate the incident or what is being done. 8. Translate and test messages for cultural and language requirements of special populations. 9. Review with spokesperson, tips for personal demeanor and message content, prior to media contact. (Refer to Spokespersons checklist.) 10. Get with director for frequent updates of the information coming in about the event. Prepare further communication materials as new information comes in (it may be that in the rst 48 hours, depending on the severity of the event and media response, that you will need to produce and release new information many times). Done ______

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Assignment Sheet: Media

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