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Wise Owl Brief

The brief asks to create an illustration of a white barn owl to act as a spokesperson for the journal page of Bruisyard Hall's website, which aims to attract affluent 30-year-olds to the luxury event venue located in the Suffolk countryside. The illustration must be sophisticated yet lighthearted and reflect the estate's wildlife while incorporating the website's color palette of grey, green, and maroon. The deliverables are an illustration of the white barn owl character and any supporting images needed by the Sunday studio deadline of February 26th.

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Polly Williams
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107 views1 page

Wise Owl Brief

The brief asks to create an illustration of a white barn owl to act as a spokesperson for the journal page of Bruisyard Hall's website, which aims to attract affluent 30-year-olds to the luxury event venue located in the Suffolk countryside. The illustration must be sophisticated yet lighthearted and reflect the estate's wildlife while incorporating the website's color palette of grey, green, and maroon. The deliverables are an illustration of the white barn owl character and any supporting images needed by the Sunday studio deadline of February 26th.

Uploaded by

Polly Williams
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD30 Semester Doc. Code

LEVEL

06

OUGD30

Brief/Session/Document Title Wise Owl Brief (Live) Create a character illustration of a White Barn Owl to act as a personification and spokesperson for the Journal page of the Bruisyard Hall website, then potentially extended across other marketing materials.

Background / Considerations y Bruisyard Hall is a beautiful venue in the Suffolk countryside available for hire for luxury events. While the website for the Hall reflects the extravagance and class of the hall, the Journal page of the website will provide a more light hearted, less stuffy approachable portal in order to aim to attract the London market of affluent 30 year olds. y The estate is home to a multitude of wildlife, including rabbits, rooks and a white barn owl. y The colour palette for the website is grey and green. The journal page will introduce a third maroon colour.

Mandatory Requirements Illustration must be inkeeping with the sophistion of the Hall and website, whilst containing and element of humour. Whilst having a light-hearted tone of voice, the illustration should not reflect a style that is too childish. Studio Deadline Sunday 26th February

Deliverables White barn owl character illustration and supporting illustrations/lettering should this be necessary.

Module Deadline Wednesday 30th May

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

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