I.

COURSE TITLE :

TOUR 3 TOURISM PLANNING AND DEVELOPMENT This course is designed to enable the students review, analyzed, and application of concepts, strategies, techniques, and approaches associated with destination tourism planning and development and management. Emphasis is on integrated and sustainable tourism planning and development models at global, national, regional, and local community levels. THREE (3) At the end of the course, the students are expected to: 1. To identify and evaluate the critical, social, cultural, political, environmental, & economic impacts of tourism policy, planning and development; 2. To identify tourism development policies and practices in both developed and developing countries;
3. To identify principles, processes and techniques for preparing local,regional & national tourism plans;

II. COURSE DESCRIPTION

III . CREDIT UNITS IV. GENERAL OBJECTIVES

: :

4. To understand the importance of community participation in tourism planning; 5. To explore the roles of different skateholders in tourism development; 6. To discuss how principles of sustainability can be applied to tourism in the context of wider social participation and consultation.

CRITERIA FOR EVALUATION

Requirements Quizzes Term Exam

40% 40% 20%

100%

Time Allot. Prelim

Specific Objectives At the end of the course the students should be able to:

Content Outline I. General Introduction A. Some Definitions

Activities

Evaluative Measure

To summarize the major influences on both ends of tourism

B. Primary Elements of International Tourism C. Tourism Costs & Benefits

Lecture

Quiz Oral

experience and emphasizes the strategic position of the interdiary companies, To identify the preliminary conclusions now be made about the nature of international tourism and its role within the development of the Third World,
To evaluate the costs and benefits of tourism,

II. Place of tourism in Development A. Political Economy Approach Lecture Quiz

 To briefly examine two interralated subjects, To determine the three main branches of the industry-hotels,airlines

B. The Organization of International Tourism Reporting Oral

and tour companies,

C. The Structure of Third World Economics D. The Enclave Model E. Functional Approach F. A Case Study Assignment Seat-Work

and raises the possibility of alternatives, such as the encouragement of industries with lower social costs, III. Significance of Tourism in India A. Economic Benefit
To discuss the benefits of tourism and to whom do these benefits accrue, To identify the major economic benefit in promoting the tourism industry

B. The Multiple Effect C. Development of Infrastracture D. Regional Development E. Effects of Employment Reporting Oral Lecture Quiz

has therefore tended to be the earning of foreign exchange,

F. Tourism & Economic Value of Cultural Resources G. Tourism And International Understanding H. Manila Declaration on World Tourism Exam

Time Allot.

Specific Objectives

Content Outline

Activities

Evaluative Measure

Midterm
Discuss the growth and development of tourism that has

IV. Socio-Economic Dimensions of Tourism A. Ideals and Realities B. Social Impacts of Tourism C. Tourist-host Encounters D. Economic Impacts of Tourism Lecture Quiz Reporting Oral

been associated with several idealistic notions concerning its contribution to society and subsequent experience has shown tourism,
Examine the social impacts of tourism, Discuss tourism as foreign exchange earner,

Examine the well-documented tourism debate in Tanzania

V. Tourisms Economic Contributions A. General Debate on Tourism & Economic Development B. A Case Study C. Economic Analysis D. Economic Costs of Tourism E. Economics of Tourism F. Index Number of Tourism Earnings Survey Oral Lecture Exam Reporting Quiz

before listing some of the main economic criteria found in the development studies literature, Identify the factors governing tourisms economic impact,
Discuss the economic costs of tourism

Explain the tourism exchange earnings,

of major commodities,

 Examine the tourism earnings and invisible exports,

and of Exports G. Tourism Earnings and of Export Invisibles H. Share of India in World Tourism Receipts I. Foreign Tourism Receipts for Some Major Countries J. Factors Affecting Tourism Earnings K. Earnings from Domestic Tourism L. Duration of Travel & Tours M. Total Spending by Domestic Tourists N. Tax Revenue to the Government O. Employment Generation P. Tourism and Development of Local Economy

Seat-work

Identify the factors affecting tourism earnings,

Assignment

Time Allot.

Specific Objectives

Content Outline

Activities

Evaluative Measure

Semi-Final

At the end of the course the students should be able to:

VI. Tourism: Contributions in Social Fields A. Social Impact of Tourism B. Income Creation and Employment Generation Effects of Tourism Lecture Oral

Identify the social impact of tourism Examine the typical pattern of tourist expenditure & expen-

diture break-down of tourists,

C. Employment Generation Effect D. Revenue Yielding Effect

Reporting

Quiz

In India and under different surveys Compare the statement of expenditure breakdown of tourist In J&K state under different surveys Examine the income creation of tourism
Evaluate the gross receipts from tourism for the year 1970-1979 Examine the survey of gross receipts from tourism in Jammu

VII. A New Approach to Indian & International Tourism A. A New Approach to International Tourism B. A New Approach to Indian Tourism Lecture

Assignment

Oral

& Kashmir State for the year 1980-81, Identify the impact of employment generation in different sectors of tourism industry,
Examine the modes of transportation used by International

Quiz

VIII. Tourism Infrastracture A. Modes of Transport Used by International Tourists to India B. Different Modes of Transport vis--vis Tourist Preferences C. Factors Influencing the Choice of a Particular Mode of Transport D. Airways E. Railway F. Roadways G. Waterways Reporting Out Campus Activity Lecture Oral Quiz Assignment Exam

Tourist to India
Identify the factors influencing the choice of a particular

mode of payment
Examine the foreign exchange earnings of Indian railways through

sale of indrail passes

Time Allot.

Specific Objectives

Content Outline

Activities

Evaluative Measure

Final

At the end of the course the students should be able to:

XI. Role of Travel Agencies A. Performance of Travel Agents B. Travel Agents in India C. Need for Better Services D. Performance of Some Major Travel Agents in India E. Problems & suggestions F. Government Policy & Tourism X. Demand & Supply in Tourism A. Factors Governing Levels of Demand B. Spatial Characteristics of Demand C. Tourist Typologies Lecture Assignment Lecture Assignment Oral Quiz Seat-work

Industry
To determine some ways to have a better services, Evaluate the performance of some major travel agents

In India Examine the plan outlay of tourism Identify the factors governing levels of demand
Examine the table of Tourism & African holiday

destinations
To identify the spatial characteristics of demand

 To evaluate the behavioral characteristics of tourist To cross examine the demand-supply in case of different

D. Decision to Travel E. Supply of Tourist Facilities F. A Case Study G. Demand & Supply Pattern-A Cross Examination H. Cross-Examination of Demand-Supply In Case of Different Facilities

Reporting Case Study

Oral Quiz

tourist facilities

Examine the evolution of International Tourist Traffic In Member Countries

XI. Tourism Development Profile in Europe A. Evolution of International Tourist Traffic in Member Countries B. Evolution of tourist traffic between the Survey Lecture Reporting Quiz Exam Oral

member countries
Examine the evolution of tourist traffic between the United

States and European member countries

United States & European member countries C. Economic Importance of International Tourism D. Government Policy: Action & Intervention E. Development of Tourism: Action on Supply F. Marketing of Tourism-Action on Demand

In member countries
To identify the economic performance of International Tourism To examine the development of tourism

References:

TOURISM-Economic & Social Development By: Pushpinder S. Gill

Prepared by:

Ms. Karen Jo G. Mansjur HRM Instructor

Reviewed by:

Ms. Angelica Omlas Dean-College of Business Education