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Quality Function Deployment (QFD) Quality Function Deployment

Quality Function Deployment (QFD) is a technique that: 1) determines customer requirements and translates them into engineering characteristics of a product or service; 2) ensures customer requirements drive the development process; and 3) identifies conflicts early to resolve before production. It employs a structured team process using a "House of Quality" and additional deployment phases to design according to customer needs from planning to production. Benefits include being customer-driven, reducing changes and promoting communication.

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April Rose Baqueros
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217 views

Quality Function Deployment (QFD) Quality Function Deployment

Quality Function Deployment (QFD) is a technique that: 1) determines customer requirements and translates them into engineering characteristics of a product or service; 2) ensures customer requirements drive the development process; and 3) identifies conflicts early to resolve before production. It employs a structured team process using a "House of Quality" and additional deployment phases to design according to customer needs from planning to production. Benefits include being customer-driven, reducing changes and promoting communication.

Uploaded by

April Rose Baqueros
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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QUALITY FUNCTION DEPLOYMENT (QFD)

Dr. mer Yaz Department of Management METU

QUALITY FUNCTION DEPLOYMENT


Two problems facing quality conscious and customer-focused companies are:
how to determine what really matters to customers in terms of their needs, requirements, and expectations, and how to translate these needs and requirements into requirements that are meaningful to and can be acted upon by designers and producers of goods and services

QUALITY FUNCTION DEPLOYMENT


Quality Function Deployment is
a planning, communication, and documentation technique a structured process for translating customer values and requirements into specific product or service engineering characteristics, and for specifying the processes and systems to produce that product or service a disciplined approach to product design, engineering, and production

QFD focuses on customer expectations and requirements, often referred to as the voice of the customer It is employed to translate customer expectations, in terms of specific requirements, into directions and actions, in terms of engineering characteristics, that can be deployed through product planning, part development, process planning, production planning, and service.

QUALITY FUNCTION DEPLOYMENT

QUALITY FUNCTION DEPLOYMENT


QFD is a team-based management tool in which the customer requirements are used to drive the product development process. Conflicting characteristics or requirements are identified early in the QFD process and can be resolved before production. QFD enables the design phase to concentrate on the customer requirements, thereby spending less time on redesign and modifications

BENEFITS OF QFD
Customer Driven
focus on customer requirements uses competitive information

Reduces implementation time


fewer engineering changes limits post production problems

Promotes teamwork and communication


horizontal communication based on consensus

BENEFITS OF QFD
Provides documentation
data base for future design or process improvements created data base serves as a training tool for new employees

A BIT OF HISTORY
Drs. Shigeru Mizuno and Yoji Akao are credited with the initial development of QFD in the 1960s. Their purpose was to develop a quality assurance method that would design customer satisfaction into a product before it was manufactured. Prior quality control methods were primarily aimed at fixing a problem during or after manufacturing. First application -- Kobe Shipyards of Mitsubishi Heavy Industries, Ltd. in Japan (design of an oil tanker-1972)

A BIT OF HISTORY
Adopted by Toyota in 1978; and by many other Japanese companies later on First used in the U.S. by Ford in 1983 to counter Toyotas competition. Has been used by many American companies such as GM, Procter & Gamble, AT&T, Digital Equipment, etc. I have heard that it is being used in Turkey by Brisa, Beksa, Arelik, and Neta

Glenn Mazur's interpretation of the Japanese characters for QFD.

Hin Shitsu Ki No Ten Kai-- A group of courageous people working in harmony pursuing the finest detail to unlock the organization and roll out products that the multitudes in the marketplace will value."

THE PROCESS OF QFD


The aim of QFD is to transfer the requirements of the customer into product and process characteristics by systematically letting the requirements be reflected at every level of the product development process.

THE PROCESS OF QFD


The Four Steps of the QFD process:
1. Product Planning (House of Quality) 2. Product Design (Parts Deployment) 3. Process Design (Process Planning) 4. Production Design (Production Planning)

THE PROCESS OF QFD


1.Product Planning: The requirements of the customer (voice of the customer) are transferred to the properties or characteristics of the product. Information from competitorsproducts are also used. This is done by building a house of quality. 2.Product Design: The design concept is chosen that best fulfils the given target values in the house of quality. Parts and components that will be critical for the product are identified and then the part properties are set.

THE PROCESS OF QFD


3.Process Design: The critical detail properties are transferred to production operations and their critical parameters are identified. Methods for process control and process improvement are decided upon. 4.Production Design: Production instructions are designed. The operator needs exact descriptions of the parts that have to be measured and the measurements that have to be observed. Ends with prototype and production launch.

STEP 1

STEP 2

Engineering Characteristics
Engineering Characteristics Customer Requirements

Parts Characteristics

House of Quality Customer requirements translated to technical characteristics

Parts Deployment Parts and components determined & their properties and specifications set

STEP 3

STEP 4

Process Planning Convert characteristics of key parts into the process to manufacture these parts

Convert characteristics of key process operations into detailed production procedures and control methods

House of Quality
X

Correlation:
X

Strong positive Positive


X X

*
Water resistance Accoust. Trans. Window

Negative Strong negative

Im Engineering Cu po Characteristics st. rta nc et Customer o Requirements

Check force on level ground

Energy needed to close door

Energy needed to open door

Door seal resistance

Competitive evaluation
X = Us A = Comp. A B = Comp. B (5 is best) 1 2 3 4 5

Net Sources for QFD


QFD Institute (http://www.qfdi.org) Glenn Mazur (http://www.mazur.net) International Council for QFD (http://icqfd.org) Akao Prize (http://qfdi.org/akaoprize.htm) Isixsigma (http://www.isixsigma.com)
19

Easy to close Stays open on a hill Easy to open Doesnt leak in rain No road noise Importance weighting

7 5 3 3 2 63
Reduce energy level to 7.5 ft/lb

X X AB

AB

XAB A XB

X A

63

45
Reduce force to 9 lb.

27
Reduce energy to 7.5 ft/lb.

27

Relationships:
Strong = 9 Medium = 3 Small = 1

Maintain current level

Target values

Technical evaluation (5 is best)

5 4 3 2 1

B A X

BA X

Maintain current level

B A X

B X A

BXA

Maintain current level

BA X

Key Process Operations

Key Process Operations


Parts Characteristics

Production Requirements

Production Planning

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