A Project Report On

A STUDY ON INCREASE IN MARKET PENETRATION OF TATA INDICOM

A project report submitted in fulfillment of the requirements for the award of degree In BACHELOR OF BUSINESS MANAGEMENT To BANGALORE UNIVERSITY

Submitted by

ASHOK KUMAR SINGH

Under The Guidance of

Mrs. SHWETA BHAT M.B.A

JAYANAGAR BANGALORE 560070 2009-2012

CERTIFICATE OF APPROVAL

This is to certify that the project report titled

A STUDY ON CUSTOMER PERCEPTION TOWARDS MEGAMART Submitted by SHAHZADA SHAHID GULZAR

Dr. Vijayalakshmi M.sc.Phd

Mrs.Malini.N M.Com M.B.A.M.Phil

External Examiner: Signature: Date:

STUDENT DECLARATION
I hereby declare that this project report titled

A STUDY ON CUSTOMER PERCEPTION TOWARDS MEGAMART

BACHELOR OF BUSINESS MANAGEMENT TO BANGALORE UNIVERSITY

Is the original work and not been submitted for the award of any other degree/diploma/fellowship or other similar titles

Place: Bangalore Date:

SHAHZADA SHAHID GULZAR (RegNo:09JQC18051)

GUIDES DECLARATION

This is to certify that report titled

A STUDY ON CUSTOMER PERCEPTION TOWARDS MEGAMART

SHAHZADA SHAHID GULZAR

Under my guidance and no part has been submitted for the award of any degree/fellowship or similar titles or prizes and that the work has not been published in any scientific or popular magazines.

Project Guide: Mr. Raghavendra Signature:

ACKNOWLEDGEMENT

I am grateful to the honorable Principal, HOD and Faculty of City College for their valuable assistance and support .

I thank Dr. Vijayalakshmi , Principal City college for facilitating us to do the project. My special thanks to Mrs. Malini N. Head of Commerce and Management

department and my guide Mr.RAGHAVENDRA SIR for his constant encouragement and assistance throughout the study.

I also thank my Parents and friends without whom the completion of the project would have not been possible.

SHAHZADA SHAHID GULZAR Reg. No.09JQC18051 Date :

CONTENTS
SL. NO. CONTENTS PAGE NO.

1 2

Chapter 1
Introduction to the study

1-20
21-31

Chapter 2
Research Design y Research Methodology y Objective of the study y Scope of the study y Limitations of the study

3 4 5

Chapter 3
Company profile

32-49

Chapter 4
Data analysis and interpretations

50-80 81-86

Chapter 5
y Findings y Suggestions y Conclusion

y Annexure y Bibliography

LIST OF TABLES
Table No. Title of the table Page No.

1 2 3 4

Table showing the gender of respondents Table showing occupation of the respondents. Table showing income of the respondents. Table showing number of the respondents who visit Megamart regularly.

53 55 57 59

Table showing the factors which drive the respondents to Megamart

61

Table showing the satisfaction level of towards Megamart

respondents

63

Table showing the preference of the respondents in visiting different outlets of Megamart.

65

Table showing number of respondents who are aware about the Offers/discounts offered by Megamart.

67

Table

showing

the

medium

through

which

the

69

respondents came to know about Megamart.

Table showing whether Megamart staff attends to the problems, complaints and takes immediate action.

71

11 12

Table showing the negative point of Megamart. Table showing preference of respondents in purchasing different products at Megamart.

73 75

13

Table showing the perception of the respondents about getting the value of money, for the products purchased at Mega Mart.

77

14

Table showing if the respondents have ever returned any item which they bought from Mega Mart. if YES then why.

79

LIST OF CHARTS
Chart No. 1 2 Title of the Chart Page No. 54 56

Chart showing gender of respondents. Chart showing number of respondents who are aware about Megamart.

3 4

Chart showing income of the respondents. Chart showing the no. of respondents who visit Megamart regularly.

58 60

5 6

Chart showing the factors driving respondents to Megamart. Chart showing the satisfaction level of respondents towards Megamart.

62 64

Chart showing the preference of the respondents in visiting different outlets of Megamart.

66

Chart showing number of respondents who are aware about the Offers/discounts offered by Megamart.

68

Chart showing the medium through which the respondents came to know about Megamart.

70

10

Chart showing whether Megamart staff attends to the problems, complaints and takes immediate action.

72

11 12

Chart showing the negative point of Megamart. Chart showing preference of respondents in purchasing different products at Megamart.

74 76

13

Chart showing the perception of the respondents about getting the value of money, for the products purchased at Mega Mart.

78

14

Chart showing if the respondents have ever returned any item which they bought from Mega Mart. if YES then why.

80