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This document discusses using association rule mining and multidimensional scaling to create a supermarket layout based on customer consumption universes rather than supplier relationships. It proposes using association rule mining to identify products frequently purchased together, representing them as distances in a multidimensional scaling algorithm to map new store layouts where related items are in the same area, minimizing customer steps and motions through the store.

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23 views

Presentation First March

This document discusses using association rule mining and multidimensional scaling to create a supermarket layout based on customer consumption universes rather than supplier relationships. It proposes using association rule mining to identify products frequently purchased together, representing them as distances in a multidimensional scaling algorithm to map new store layouts where related items are in the same area, minimizing customer steps and motions through the store.

Uploaded by

081325296516
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CONSUMPTION UNIVERSES BASED SUPERMARKET LAYOUT THROUGH ASSOCIATION RULE MINING AND MULTIDIMENSIONAL SCALING

Ibrahim Cil, 2012

Introduction
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Layout has a big influence on customers and that the customers want stores to spend whatever it takes to create a layout that minimizes wasted steps and motion in the shopping process (Punjaisri and Wilson, 2007). Market basket analysis to determine which products are purchased together by a customer, that is, which products a customer puts into his/her shopping cart or market basket.

Retail store layout approach


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1. Traditional retail store layout approach

Mainly supplier oriented Putting products that share some functional characteristics or origins in the same area
to cluster products around meaningful purchase opportunities related to the buying relationship Based on the consumers buying habits

2. Consumption universes approach

Methodology
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1. Association Rule Mining (Apriori Algorithm) to find relationships between products (the products tend to be sold together) 2. Multidimensional Scaling to propose new placement layout

Multi Dimensional Scaling


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Matrix data are inputted into MDS are distances among items
Apriori Algorithm Distance = 1- support Support (i j ) = P(i U j ) Cosine-based similarity Distance = 1- rating Rating =

The output
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to propose a new store layout where customers find everything they want in the same store area.

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