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A study on customer satisfaction with post-sales automobile service in India found that success requires good products and desired service levels, as competitiveness drives manufacturers to understand customer needs. Increased vehicle ownership nationwide necessitates more localized service infrastructure. India is the world's second largest producer and domestic seller of four-wheel vehicles, behind only Japan and China, achieved through factors like government policy restricting passenger cars and rising demand for personal transport with public transportation shortcomings.

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Varun Sharma
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27 views

More Review

A study on customer satisfaction with post-sales automobile service in India found that success requires good products and desired service levels, as competitiveness drives manufacturers to understand customer needs. Increased vehicle ownership nationwide necessitates more localized service infrastructure. India is the world's second largest producer and domestic seller of four-wheel vehicles, behind only Japan and China, achieved through factors like government policy restricting passenger cars and rising demand for personal transport with public transportation shortcomings.

Uploaded by

Varun Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
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Saraswathi undertook a study on Customer Satisfaction on Post -Sales Service with Reference to Four-Wheeler Automobile Industry which reveals that the key to success of automobile industry lies not only in having good products but also in being a b l e to provide the customer with the level of service they desire. B e c a u s e o f increasing competitiveness in the Indian automobile industry, almost all automobile manufacturers have invested valuable resources on customer satisfaction as a tool to understand the needs and expectations of their customers. Increased presence of four-w h e e l e r v e h i c l e s t h r o u g h o u t t h e c o u n t r y h a s c r e a t e d a g r o w i n g n e e d f o r p r o v i d i n g service infrastructures closer to the customers' homes or offices. In The Wall Street Journal India Info line Sector Reports published a report on Automobile- Indian four Wheelers Industry which reveals that India is the s e c o n d l a r g e s t m a n u f a c t u r e r a n d p r o d u c e r o f f o u r - w h e e l e r s i n t h e w o r l d . I t stands next only to Japan and China in terms of the number of four-wheelers produced and domestic sales respectively. This distinction was achieved due t o v a r i e t y o f r e a s o n s l i k e r e s t r i c t i v e p o l i c y f o l l o w e d b y t h e G o v e r n m e n t o f India towards the passenger car industry, rising demand for personal transport ,inefficiency in the public transportation system etc.

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