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Marketing

The document outlines the objectives and topics of a marketing course. The objectives are to understand marketing theory and practice, develop a feasible marketing plan, understand segmentation, targeting, and positioning, and gain knowledge of consumer behavior, product management, and developing and implementing marketing strategies. The topics that will be covered include introductions to marketing, the marketing process, environment, segmentation, targeting, positioning, product development, strategy, customer relationship management, management systems, and business processes.

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Satya J Pandey
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36 views1 page

Marketing

The document outlines the objectives and topics of a marketing course. The objectives are to understand marketing theory and practice, develop a feasible marketing plan, understand segmentation, targeting, and positioning, and gain knowledge of consumer behavior, product management, and developing and implementing marketing strategies. The topics that will be covered include introductions to marketing, the marketing process, environment, segmentation, targeting, positioning, product development, strategy, customer relationship management, management systems, and business processes.

Uploaded by

Satya J Pandey
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marketing

MARKETING

Objectives To understand and appreciate the concept of marketing in theory and practice To evaluate the environment of marketing and develop a feasible marketing plan (process) To understand and apply the STP of marketing (segmentation, targeting, positioning) To have an elementary knowledge of consumer behavior & product Management To understand and appreciate the concept of marketing strategy formulation and implementation

Topics 1. Introduction to Marketing 2. Marketing Process 3. Marketing Environment 4. Segmentation 5. Targeting, Positioning 6. Range building & different values 7. Marketing Strategy 8. Marketing & CRM 9. Management systems & processes 10. Business Processes & customer support

FDDI-Kolkata

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