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Aboutnestlepakistan 100804024919 Phpapp01

Nestle has been operating in Pakistan since 1988 and aims to bring high quality products to consumers across the country. Their most successful product is NESTLE MILKPAK milk, which contains important nutrients. It achieved market leadership through good quality assurance and distribution. In contrast, their low fat high calcium milk failed to meet targets due to improper promotion targeting the wrong audience and weak distribution that led to unavailability. Moving forward, they can improve by expanding distribution and increasing advertisements to appeal to a broader customer base while maintaining taste and quality.

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Mudasir Khattak
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36 views

Aboutnestlepakistan 100804024919 Phpapp01

Nestle has been operating in Pakistan since 1988 and aims to bring high quality products to consumers across the country. Their most successful product is NESTLE MILKPAK milk, which contains important nutrients. It achieved market leadership through good quality assurance and distribution. In contrast, their low fat high calcium milk failed to meet targets due to improper promotion targeting the wrong audience and weak distribution that led to unavailability. Moving forward, they can improve by expanding distribution and increasing advertisements to appeal to a broader customer base while maintaining taste and quality.

Uploaded by

Mudasir Khattak
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Nestle

About Nestle Pakistan


Nestl has been serving Pakistani consumers since 1988 Convenience is at the heart of the Nestl philosophy, and our aim is to bring products to people's doorsteps.

History of services
our commitment to excellence in product safety, quality and value. we are committed to serving our country and its people. Customization

Companys offerings:

Companys offerings:

Successful product:
NESTLE MILKPAK Milk you get is of the finest quality. A 250 ml glass of NESTL MILKPAK contains 27-30% of Calcium, 15-18% of Protein, 31-34% of Phosphorous, 6-9% of Vitamin A and 160-169 Kcal of energy.

Marketing campaign:
Product Price Promotion Placement

Targets:
All social classes All areas of pakistan To remain market leader in pakistan Best quality

Targets achieved:
Market leader Taste Quality Generate desire revenue

Reasons for sucess


Good milk collection method UHT Quality assurance Availability Brand name Good distribution channel

Comparatively unsuccessful product

Low Fat Hi-Calcium Milk Stronger Bones, Smarter You!

Marketing campaigns:
Price Health beneficial Placement

Targets:
Diet and health conscious people Fulfill the daily requirements for the body Family packing Individuals

Targets could not achieved:


Could attain the desire targets Good not get the attention of targets customers Could not attain the desire market share

Reasons for unsuccessful


Improper promotion
Advertisement Target class Taste

Improper placement
Week distribution channel Unavailability

Suggestions:
Placement should be good
More availability

More advertisement in print and electronic medias


Larger target class maintain taste and quality

Any question

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