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Introduction To Altunsa

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Kanwal Ali
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124 views

Introduction To Altunsa

Uploaded by

Kanwal Ali
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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altunsa

Introduction to Altunsa Slogan Refreshing world Logo

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Objectives
To increase the length of product line To increase profit To satisfy customer To face the strong competitors

Current Market Situations

Altunsa is a fresh juice product that is going to introduce in the Karachi domestic market. We are focusing to all levels of generation. The kids, youths, mature and olds and overall families
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Market Segmentations Geographics
Divided the areas of Karachi into 4 zones.

A zone includes Clifton, Defence, Gulshan

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Market Description Product Review

The Altunsa is available


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Competi tive Benz

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Distributors Review
Manufacturer Distributor Retailer Consumer

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SWOT Analysis Strengths


Updated technology plant Quality product Very experienced staff Pakistani made Targeted to low and middle class people. Reasonable price Approved from health department ministry of health International standard packing

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Weakness

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Opportunitie s
Increase the distribution network Uses the newer technology &
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Objectives First Year Objectives


Profit maximization. To earn a good reputation and create a good image of the company.

The objectives are:

Second Year Objectives


Increase the advertisement. Generate 60% brand awareness with in the consumers target market.
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Marketing Strategy
The market strategy is based on positioning of the product in the mind

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Product Variety
Apple Orange Peach Mango Mix-fruit

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Brand Name
The name which we have chosen for

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Pricing Strategies
Amounts are in Pak Rupees: Total cost per kg = 14.40 Units produced per kg = 4 kg Per unit production cost= 14.40/4= 3.60/Packing per Juice= 1.75/Per straw = .15/Card board box for 27 juices = .25* 27 = 6.75(.25) Total packing cost per juice pack = 1.75+.25 = 2.00/Total cost per juice pack = 3.60+2.00+.15= 5.75/Profit margin per juice pack: 1.667
5/3/12 price per juice pack (distributor)/Invoice price per Selling

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Promotion Strategy
Actually the promotion is a first step when we are launching a new product, but we make its strategies in last. We want to make a good image in the mind of customers, so that they will buy only our products.

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Criteria for Promotion

Market Research
Feedback from test market Surveys Questionnaires I enjoy juice that is:

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Example: 1.

Fresh squeezed Made from concentrate


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Without pulp

altunsa 4. About the price of juice: I don't care much. I buy less when the price goes up.

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altunsa Marketing Organization

Juicerss chief marketing officer, Abdul Rehman, holds overall responsibility for all of the companys marketing activities as well as other subordinates with him to help the sales campaigns , consumer sales promotions and public relations 5/3/12 efforts.

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Budgetting
Electronic Media Print Media Cables operator Billboards Skins advert

Electronic Media:
GEO: For 15 days 2000 PST 30sec 3 times in a day 6 lacs

Print Media: 5/3/12


Jung Paper: Front page quarter page 4 colour

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Cable Operators

Advertisement will play only at Star Plus and on Cartoon Network in evening from 6 to 12 pm because viewer ship of these channels are more as compare to others. For the purpose of this company decides to spend Rs. 100,000. In this budget 4 cable operators with maximum coverage in Karachi city will play ad on 5/3/12 the above-mentioned channels in

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Consumer Motivation Innate & acquired needs

Consumer can fulfill both his basic innate need (thirst) and get refreshing.

Emotional Motives
The consumers will feel proud of

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Environmental Analysis
Juicers aims to be a leading company in environmental performance By working to reduce the adverse environmental impacts of our products and activities Minimize risk Ensure legal compliance Help advance the long-term success of our company Through our environmental strategy, we work to ensure that our products are safe for Health use

Juicers environmental strategy


Juicers environmental strategy is based on lifecycle 5/3/12 thinking, beginning with the extraction of raw materials and

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Main Issues in Focus


We are continuously analyzing the materials used in our products with the aim of reducing the amount of potentially hazardous or Harmful content. We have many years to exist in a market for our own arrangements for Juice and other beverages , as well as for make strong customer relationship. Energy efficiency In our product creation as well as our own operational activities, an important area for continuous performance improvement is in energy efficiency.

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Conclusion

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