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Presented By: Ms. Divya Mr. Akshay Mr. Vishal

The ASCI is a voluntary self-regulatory organization established in 1985 with the support of the advertising industry. Its main objective is to promote responsible advertising to enhance public confidence. ASCI's advertising code is now part of government rules, so violating the code is also violating government rules. Self-regulation is important because untruthful, misleading, and offensive advertising has resulted in consumer distrust and resentment of advertising. The ASCI aims to ensure advertising is truthful, fair to consumers and competitors, and not hazardous or harmful, especially to minors. It also aims to ensure fairness in competition so consumers are informed of their choices in the marketplace. The ASCI appoints a Consumer Complaints Council of up to 21 members to

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34 views

Presented By: Ms. Divya Mr. Akshay Mr. Vishal

The ASCI is a voluntary self-regulatory organization established in 1985 with the support of the advertising industry. Its main objective is to promote responsible advertising to enhance public confidence. ASCI's advertising code is now part of government rules, so violating the code is also violating government rules. Self-regulation is important because untruthful, misleading, and offensive advertising has resulted in consumer distrust and resentment of advertising. The ASCI aims to ensure advertising is truthful, fair to consumers and competitors, and not hazardous or harmful, especially to minors. It also aims to ensure fairness in competition so consumers are informed of their choices in the marketplace. The ASCI appoints a Consumer Complaints Council of up to 21 members to

Uploaded by

Ganga Masali
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presented by: Ms. Divya Mr.

Akshay

Mr. Vishal

ASCI is a self regulatory voluntary organization of the advertising industry. ASCI is Established in 1985. The ASCI was formed with the support of all four sectors connected with Advertising, viz. Advertisers, Ad Agencies, Media (including Broadcasters and the Press) Its main objective is to promote responsible advertising thus enhancing the public's confidence in Advertising.

ASCI is represented in all committees working on advertising content in every Ministry of the Government of India. ASCIs Code for Self-Regulation in Advertising is now part of ad code under Cable TV Acts Rules. Violation of ASCIs Code is now violation of Govt. rules

Why Self-Regulation in Advertising

In recent years the quantity of false, misleading and offensive advertising has resulted in consumers having an increasing disbelief in advertising, and a growing resentment of it.

Truthful and fair to consumers and competitors. Within the bounds of generally accepted standards of public decency and propriety. Not used indiscriminately for the promotion of products, hazardous or harmful to society or to individuals particularly minors.

Ensure that Advertisements observe fairness in competition so that the consumers need to be informed on choices in the Market place.

The Board of Governors shall appoint Consumer Complaints Council (CCC) The number of members not be more than twenty one. The Consumer Complaints Council shall examine and investigate the complaints received from the consumers and the general public, including the members of the Company, regarding any breach of the Code of Conduct and/or advertising ethics and recommend the action to be taken in that regards.

Thank you..

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