Research Report on Knorr

RESEARCH REPORT
Customer Satisfaction of knorr
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Research Report on Knorr

Table of Content
Acknowledgment..3 Executive Summary..4 History...5 The journey of Knorr magical food begins Introduction6 Problem Statement..7 Research Questions ..7 Rationale of the Study7 Research Objectives.7 Vision and Mission8 Organization Structure..8 Inspiration every day..9 We know food service9 Growing for the future9 Noodle fun..9 Knorr Global Facts.10 Research Procedure ..10 Research Methodology...12 SWOT Analysis13 Recommendations 14 Conclusion.15 References.16

Research Report on Knorr

ACKNOWLEDGEMENT
We would like to thanks to Manager of knorr for support and assistance in the preparation of this report. His helps assisted us to apply all of our analytical skills. We would also like to appreciate Maam Mohsana she continuous support to complete this report. We also thank the members of University of education. We 11 students organize knorr stall in uni and make this report on it: Samreen Awan Samia Farhat Sonia GM Tooba Shahid Maham Nazeer Iqra Sajjad Fatima Mazhar Hafsa Aftab Rabia Khalid Sadia Zia Rahat Irfan

Research Report on Knorr

EXECUTIVE SUMMARY
In this final report of Research Methods and Techniques, this project report begins with an introduction. Then a brief introduction of the fast food industry. Statistical analysis of the gathered data and finding of this project is also part of this report. In the end team members tried to make some recommendation regarding Knorr customers. In order to accomplish this task, initially research proposal report had been generated .we applied the whole research process on to it, starting from the very first step of setting the objectives for my research to the results obtained .we went through a lot of steps. After setting the objectives, we have selected a sample. After selecting a sample from which primary data & the required information was to be extracted. The research instrument used for this purpose was questionnaires; questionnaires remained the main focus of this research. Whole data was then analyzed statistically. We conducted a total survey of 35 questionnaires and put the primary data into SPSS. Then the questionnaire analysis was done with the help of the frequencies extracted from the SPSS. In the end the results in the form of conclusion were drawn and finally recommendations were made according to that analysis.

History

Research Report on Knorr

Established as early as 1873, Knorr was created with the purpose of providing high quality dried soups. Carl Heinrich Knorr, born in 1800, created the company from practical knowledge acquired during his time as a wholesaler of agricultural goods. He died 2 years after the company was founded but his legacy lives on as Knorr is known today for chefmenship and magical food. The journey of Knorr magical food begins: 1873 : Knorr expands internationally with packaging plants in Austria and Switzerland. 1889: Knorrs famous "Pea Sausage" is launched. By 1900, there are 40 varieties. 1908: Knorr introduce the first European sauce mix. 1912: The first Knorr Bouillon cube is introduced (bouillon is French for broth). It later becomes known as the Knorr stock cube. 1948: 6.4 million servings of Knorr Chicken Noodle Soup are sold during the first 7 months. 1953: AROMAT seasoning mix is introduced and over the next few years new product recipes for soups, sauces and bouillons follow. 1957: Flagship Knorr brands such as bouillons and soups are sold in 8 countries throughout the world. divider 2000: Knorr products are sold in 87 countries throughout the world. In October, Unilever becomes the owner of the Knorr brand. divider 2002: In late 2002, Knorr enters the frozen food sector, with the introduction of frozen meals, mealkits, vegetable products and snacks. divider 2003: Knorr Cubitos are introduced in the Caribbean and Latin America, and are recognised as one of Unilevers most successful innovations in 2003. divider 2007:

Research Report on Knorr

Marco Pierre White becomes a spokesman for Knorr Stock Cubes. He says: "Ive used Knorr in my kitchens for 30 years. They really are my secret ingredient." divider 2008: Knorr Stock Cubes are now free from artificial colours, artificial preservatives and have no added MSG, but maintain the same great taste divider.

Introduction
Knorr is unilever international brand. A passion for good food goes right back to Knorr's earliest days. The business was formed in 1838, when founder Carl Heinrich Knorr pioneered experiments in drying seasonings and vegetables to preserve their flavour and nutritional value. Since then Knorr has become an international brand offering a wide range of bouillons, soups, seasonings, sauces, soupy snacks, dressings and frozen and ready-made meals. Knorr magic comes to Pakistan: Knorr came to Pakistan in 1992 with the launch of Knorr Chicken Cubes. It was an instant hit in the market as Pakistan was faced with a time when the idea of good tasting, instantly ready food was a highly appreciated concept. In the passing years Knorr introduced multiple Savoury and Meal Maker categories. The project is about to analyze the customer satisfaction level among the Knorr customers. There are a lot of mouths in this world, and we want to please them all, body and mind to release the latent energy within youngsters. Due to the fast growing environment the trends are changing continuously and people are trying to follow the western culture rapidly. Use of fast food is also part of this culture. With the passage of time usage of fast food is increasing in Pakistan. Male and female both are using this food now. Fast food has its own impact on life of common people. These circumstances motivated team members to study the customer satisfaction about fast food available at Knorr outlets. Problem Statement

Research Report on Knorr

Knorr Corporation, based in is the most popular claiming that they are providing the best fast food. In my research Ill try to find out that either customer are satisfied with the Knorr or not. Research Question As a starting point of carrying out this research study, a research question how effective Knorr strategies are in order to achieve high customer satisfaction level of Knorr customers is formulated. Rationale of the Study Purpose of this research is to measure the customer satisfaction level of Knorr Lahore. The study will help us in determining what facilities, value added services; food items can be introduced in order to improve the customers satisfaction. This research will, in other words find out the expectations of Knorr customers about the facilities and food items provided. Research Objectives What kind of fast food people usually like? How many different fast food companies in the market? Which fast food they prefer. What is the level of awareness about fast food? What age group usually prefers fast food?

Our Mission and vision statement

Research Report on Knorr

Create a strong brand association by means of an emotional theme in communication highlighting the important role the brand plays in terms of care and health of the family. Own a unique position in consumers mind through elaborating the functionality of the product and try establishing the position as in the positioning statement. Leverage on the brands heritage (Its from Knorr its healthy and gives you happiness because its Premium and unique) Use best practices and techniques for developing greater brand awareness, interest, and trial generation. Maintain consistency in visual presentation to establish strong brand recognition.

Organization Structure
Finally Knorr brand decided to do what it does best - Selling Soups.After messing up with extensions and brand name confusions, Knorr has decided to concentrate on soups. The brand is currently running its latest campaign featuring the brand ambassador Kajol. Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a or store with low quality preparation and served to the customer in a packaged form for takeout/take away. The term "fast food" was recognized in a dictionary by Merriam-Web

Lets bring magic to everyday meal moments Knorr believes that good food matters! Everyday meals can be just as magical as special occasions. Food is not just fuel; it really is the glue of life. This conviction

Research Report on Knorr

lies at the heart of Knorr's success on a global scale Knorr is Unilever's no. 1 brand. Inspiration every day We help chefs all over the world serve tasty, wholesome meals that keep their guests coming back for more. We create ingredients that save precious prep time in the kitchen, without compromising on flavour or flair, and constantly provide ideas and inspiration that keep menus fresh and exciting. We know food service We've been in food since the 1880s, and home to some of the world's favourite brands: Knorr, Hellmann's, Lipton and more. We work closely with businesses of all sizes, from independent restaurants through to hotels chains and contract caterers, in 74 countries. So we understand that critical balance for chefs and caterers between impressing their guests and making a profit. For chefs by chefs As part of Unilever, we understand consumers, the guests. We use this knowledge to help chefs and caterers keep up with people's changing tastes. With our team of highly skilled chefs and nutritionists, we help our customers to find the right balance of great tasting and nutritious food served up to the same consistently high standards. Through our widespread presence we can make cuisine ideas travel. Growing for the future We always care about putting healthy and nutritious food on the table, but we also care about our impact on the earth. Using ingredients and packaging that are sustainably sourced, generate less waste and consume less energy is all part of our environmentally responsible way of doing business. Noodle Fun The Knorr brand expanded its product line in 1993 by launching the Instant Noodles range in Pakistan which has become the brand of choice for kids over the years. Exciting new flavours developed to suit local taste palette has been a major source of gain which has continued to make food No more boring for the kids.

Research Report on Knorr

In 2010, Knorr took a step forward and introduced a locally produced cartoon series by the name of Knorr Quest for Noodles Pot which takes kids into a land adventure and excitement. Knorr Quest, through its cartoon series, encourages the spirit of adventure, imagination and out of the box education. The dramatic story telling, compelling characters with celebrity voiceovers and exciting animation in each of the three episodes makes the Knorr Quest message fun, powerful and extremely popular among children. 2010 also saw the launch of new Knorr Soupy Noodles combining fun of noodles with the health of soup in 2 new exciting variants, Chicken Delite and Mast Masala, that have resonated very well among children and mothers.

Making Ordinary Dishes Special Keeping up with its tradition of making everyday meals magical, Knorr relaunched its Knorr Chicken Cubes in July, 2011. The new Knorr chicken cube gives your ordinary dishes an enhanced taste and flavour of chicken, making your everyday meals a special treat. Knorr Chicken Cubes includes extracts of real chicken, as well as herbs and spices which allow each dish to get a better taste and smell. The new cube also has less salt content. The campaign was launched in full force with a new thematic TVC. This was complimented with extensive content integration across the top cooking and entertainment channels. Five of the countrys top chefs specially created recipes using Knorr Chicken Cubes. These chefs also made appearances in events conducted across Karachi and Lahore. Product trials were also carried out across the main cities through wet sampling, resulting in an over-whelming response. Knorr Global Facts Knorr is Unilevers no.1 brand, with annual sales of more than 4 billion Knorr products are currently sold in more than 80 countries worldwide and it is growing fast beyond its European heartland, particularly in Latin America, Africa, the Middle East and Asia.

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Research Report on Knorr

In Germany, more than a billion salads are served with Knorr Salatkronung dressing mixes each year. The Knorr logo contains the original signature of Carl Heinrich Knorr, the founder of the company.

Research Procedure
We select Knorr for our Research Project because it has wide collection of product. We had visited Metro Store,where we get managers contact no and told him about our project.He gave us positive response and help us to provide everything related to gala. We conduct research on Knorr for its promotion in our university. We select following products:

Chatt Patta Noodles

Chicken Noodles

Chicken Jalapeno Noodles

Lemon Chilli Nood

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Research Report on Knorr

Chicken Cube

Pulao Cube

Chilli Garlic Sauce 700mg

Chilli Garlic Sauce 250mg

Tomato Ketchup 250mg

Research Methodology Depending upon the time frame and available resources we have use convenience sampling method. The secondary data was collected form internet. The primary data would be collected from questionnaires filled by the respondents. After collecting the data SPSS data software has been used to calculate the percentages, frequencies and make graphs. Microsoft Word XP is used for report writing.

SWOT Analysis

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Research Report on Knorr

Strengths High Brand Awareness Levels (Recall) Association with quality, taste, convenience and innovation Strong brand heritage. Expanding distribution network. Wider variety of taste offered to the consumers. Health consciousness on the rise in consumers. Opportunities (Net) disposable income has increased over the past few years, thus increasing the consumers purchasing power. Awareness of healthy, hygienic and conveniently packaged food is on the rise. Consumer exposure to foreign products has also increased.

Weaknesses Low Brand Salience Levels (Consumers are not really aware of the brands benefits, despite reasonably high recall) Limited Distribution Offering suitable for urban markets only

Threats Influx of other foreign brands in the same category can give rise to sterner competition Frozen foods can curtail the sales.

Recommendation
KNORR should provide parking facility to its customers it becomes a competitive edge for KNORR.

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Research Report on Knorr

. KNORR should increase the best level of taste for all these products. KNORR provide low fat menu. KNORR management to take care of quality of service and make sure you have proper equipment to serve the orders. KNORR should further uphold its quality standards, deliver superior customer service and create values.

Conclusion
Likeness of fast food is there among the people & almost one third of the population. People do agree that price of KNORR is economical As per findings people having age between 21 to 34 have more interest to visit KNORR. According to our survey people like the taste & quality of KNORRs As per the finding people of Lahore like the ingredients of KNORR. As per the findings we conclude that people are agree that KNORR providing hygienic food.

References
1] Source: USDA Handbook 8-20

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Research Report on Knorr

[2] Source: Knorr Brand Team, Unilever Pakistan [3] Source: Economic Survey of Pakistan, Chapter on Population

Unilever Pakistan Foods Limited Annual Report 2011 - 14.8 MBEN Unilever Pakistan Limited Annual Report 2011 - 15.1 MBEN Unilever Pakistan Limited financial results Q3 2011 - 309 KB Unilever Pakistan Foods Limited Q3 report 2011 - 103 KB Unilever Pakistan Limited Half year results - 2011 - 277 KB Unilever Pakistan Foods Limited Half year results - 2011 - 184 KB Unilever Pakistan Limited Q1 financial results 2011 - 552 KB Unilever Pakistan Foods Limited Q1 financial results 2011 - 568 KB Unilever Social report 2010 - 5.6 MBEN Unilever Pakistan Limited annual report-2010 - 4.1 MB Unilever Pakistan Foods Limited annual report-2010 - 2.4 MB

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