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Porters Five Forces Model

The document presents an analysis of Porter's Five Forces on the marble industry in Pakistan. It discusses the five competitive forces that shape the industry - competitive rivalry within the industry is high due to many factories producing similar marble products; bargaining power of customers is strong as they can choose from different suppliers and influence prices; threat of substitute products like ceramic tiles affects the market; bargaining power of suppliers was previously strong when few controlled the supply but opened more after new mines; and threat of new entrants is high as market entry is easy.

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haiderzaman1989
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186 views

Porters Five Forces Model

The document presents an analysis of Porter's Five Forces on the marble industry in Pakistan. It discusses the five competitive forces that shape the industry - competitive rivalry within the industry is high due to many factories producing similar marble products; bargaining power of customers is strong as they can choose from different suppliers and influence prices; threat of substitute products like ceramic tiles affects the market; bargaining power of suppliers was previously strong when few controlled the supply but opened more after new mines; and threat of new entrants is high as market entry is easy.

Uploaded by

haiderzaman1989
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Porter's Five Forces on Marble Industry Presented

BY
Maaz Ali Haider Zaman Mukhtiar Shah

06/05/12

Our Aspect of Presentation are:


Background Explanation And

Applying on Marble Industry

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Michael

Porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates.

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Diagram of Porters Five Forces

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Competitive Rivalry within the Industry


Competition

is more because of a number of factories in Ghandao, Ekha gound and Warsak road . Competition is more because of same product .

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Bargaining Power of Customers


there are many suppliers and one customer. The customers set the prices . The customers need variety of products. Customers are attracted through different sizes of tiles.

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Threat Of Substitute Products

Its

market is also effected by tiles e.g. Master and china tiles .

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Bargaining Power of Suppliers


Before

2003 when only ziarat and mulagore marble were available and the suppliers were few so exert different forces e.g. prices were high and supply was not on time. The main supplier at that times were doctor, Zareen malik and Subadar.

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After

spenke tange mines opening supply is more and on time with reasonable prices .now loaded trucks are available in Ghaebe and Insaf khanta Ekha gound.

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Threat of New Entrants


Possibility

of new entrants is more which also effect competition . Entry is easy but getting market share is difficult . Exit is also easy thats why new entrants are more .

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