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Questionnarie

This customer questionnaire asks about washing machine preferences and familiarity with IFB brand washing machines. It contains 12 multiple choice questions regarding: 1) Preference for fully-automatic or semi-automatic washing machines. 2) Familiar brands and reasons for purchase of current or past washing machines. 3) Awareness and perceptions of fully-automatic washing machine features. 4) Familiarity with IFB brand and perceptions compared to competitors.

Uploaded by

Ashish Thakur
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
360 views

Questionnarie

This customer questionnaire asks about washing machine preferences and familiarity with IFB brand washing machines. It contains 12 multiple choice questions regarding: 1) Preference for fully-automatic or semi-automatic washing machines. 2) Familiar brands and reasons for purchase of current or past washing machines. 3) Awareness and perceptions of fully-automatic washing machine features. 4) Familiarity with IFB brand and perceptions compared to competitors.

Uploaded by

Ashish Thakur
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CUSTOMER QUESTIONAIRE

Name Address

: ..................................................... : .....................................................

Contact No. : ..................................................... Email Id : ...

Q.1) If you were given a choice in the 2 below mentioned washing machine, which one will you buy ?
a) Fully-automatic b) Semi-automatic

Q.2) Which Brand comes to your mind when you think of a washing machine ?
..................................

Q.3) What is the reason for purchase for your current washing machine ?
a) b) c) d) Price Style & Design Capacity Brand

Q.4) What is the reason behind your purchase of semi-automatic washing machine ?(you can choose more than one option)
a) b) c) d) e) f) Less usage of electricity Less water consumption Low price Takes less time in washing More attractive features Easy to work

Q.5) Are you fully aware about the functions of fully automatic washing machine ?
a) Yes b) No c) Cant Say

Q.6) Do you think fully automatic washing machine needs permanent fitting for washing clothes ?
a) Yes b) No c) Cant Say

Q.7) Have you ever heard about IFB fully automatic washing machines ?
a) Yes b) No

Q.8) What is the image of IFB in your mind?


a) b) c) d) Positive Negative Neutral No Image

Q.9) How do you see IFB as compared to other Brand ?


a) Better b) Worse c) At par

Q.10) How do you differentiate our products from competitors?


a) b) c) d) e) Quality Assurance Product performance After Sales Service Warranty terms Style and Design

Q.11) Do you own any IFB product?


a) Yes b) No

Q.12) Why did you choose IFB?


a) b) c) d) Brand name Old User 1 Stop shop Experience Was suggested by someone

Any Suggestions for IFB : .. ... Date: Signature:

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