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Project - Report Manjeet 2

This document summarizes a research project report on the influence of integrated communication on customers of ICICI Prudential Life Insurance. The report was submitted in partial fulfillment of an MBA degree from Kurukshetra University. It describes the research methodology used, which included questionnaires and data analysis. It also provides an overview of ICICI Prudential, including its objectives, strengths/weaknesses, and awards. The report analyzes the company's competitors and customers, and makes recommendations to improve its integrated communication strategies.

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61 views

Project - Report Manjeet 2

This document summarizes a research project report on the influence of integrated communication on customers of ICICI Prudential Life Insurance. The report was submitted in partial fulfillment of an MBA degree from Kurukshetra University. It describes the research methodology used, which included questionnaires and data analysis. It also provides an overview of ICICI Prudential, including its objectives, strengths/weaknesses, and awards. The report analyzes the company's competitors and customers, and makes recommendations to improve its integrated communication strategies.

Uploaded by

kavitamadal
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Research Project Report On

INFLUENCE OF INTEGRATED COMMUNICATION ON CUSTOMER OF ICICI PRUDENTIAL LIFE INSURANCE

Submitted in partial fulfillment of Degree of Master of Business Administration Kurukshetra University Kurukshetra
PAPER CODE-(CP-402)

Under The Guidance of: Submitted by:MS. KOMAL GUPTA MANJEET KAUR Faculty of Management MBA

SESSION 2009 2011 Galaxy Global Group of Institutions Dinarpur (Ambala)

(KURUKSHETRA UNIVERSITY, KURUKSHETRA)

CERTIFICATE
This is to certified that Miss Manjeet Kaur has successfully completed the project work titled Influence of Integrated Communication on Customer of ICICI Prudential Life Insurance for degree of MBA from KURUKSHETRA UNIVERSITY KURUKSHETRA The Work speaks about the sincere efforts of the candidate. I think it is quite satisfactory and it should be accepted for evaluation.

Project Guide: Komal Gupta

DECLARATION
I MANJEET KAUR student of GALAXY GLOBAL GROUP OF INSTITUTIONS DINARPUR (Ambala) which affiliated to KURUKSHETRA UNIVERSITY, KURUKSHETRA hereby state that the report titled INFLUENCE OF INTEGRATED COMMUNICATION ON CUSTOMER OF ICICI PRUDENTIAL LIFE INSURANCE is the original work done by me. It is not copied and is result of my own efforts.This report has not been submitted in any university or institute for its evaluation.

MANJEET KAUR MBA (2010-2011)

ACKNOWLEDGEMENT

The present work is an effort to throw some light on Influence of Integrated communication on customer at ICICI PRUDENTIAL LIFE INSURANCE. The work would not have been possible to come to the present shape without the able guidance, supervision and help to me by number of people.

With deep sense of gratitude I acknowledge the encouragement and guidance provided bymy project guide Miss Komal Gupta and other staff members.

I convey my heartful affection to all those people who helped and supported me during the course, for completion of my Project Report.

PREFACE
For management career, it is important to develop managerial skills. In order to achieve positive and concrete results, along with theoretical concepts, the exposure of real life situation existing in corporate world is very much needed. . The subject of my report is a study on " INFLUENCE OF INTEGRATED COMMUNICATION ON CUSTOMER OF ICICI PRUDENTIAL LIFE INSURANCE".

In the end I would like to express our deepest gratitude to entire faculty members who have been guiding force behind this project and encouraged me for successful completion of my project report.

EXECUTIVE SUMMARY
This study plan has been written keeping in mind the ICICI PRUDENTIAL LIFE INSURANCE. It aims first, at analyzing the insurance industry and finding a place in it for ICICI Prudential. It then sets out to describe the target audience for the product range and finally suggests a host of market and activities that will help ICICI Prudential to Achieve to target.

The plan begins with a brief overview of the product category being dealt with, namely smart kid educational plan. It also dwells briefly on the history of the company and its current position and its activities.

The project moves on to the crux of the matter the integrated communication to be followed by ICICI Prudential. Firstly, the objectives behind this plan and the core strategy are stated. Customers to be eventually targeted are described and compared with competitors customer targets. After starting the objectives and reasoning behind them, the actual marketing programs are described in detail. This includes aspects such as pricing, advertising, promotion, sales, channels, and the company website. Suggestions are made on each and every one of these aspects; improvements and innovations are recommended.

The plan then goes on to the customer analysis section. The customer base is identified and various segments are pointed out. Various criteria and factors have been taken into consideration while segmenting the market. We have also tried to ascertain why customers buy these products, how they choose, and what factors matter most when making their decisions.

TABLE OF CONTENT
1) INTRODUCTION

2) RESEARCH METHODOLOGY a) Research objectives b) Research design c) Data sources d) Questionnaire design formulation e) Data processing methodology f) Sample design

3) COMPANY PROFILE a) Swot Analysis b) Sustainability and Objective c) Limitations of the study d) Award & Recognition 4) DATA ANALYSIS

5) COMPETITORS 6) FINDING & RECCMENDATIONS 7) CONCLUSION 8) BIBLIOGRAPHY 9) APPENDIX AND QUESTIONNAIRE

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