C h a n n e l M a p p i n g- G C O M MV i e t n a m

Store code

Ar Brock'ol--T-]--l
Date I )lnteruiew 1st time (2)lnterview 2nd time l3)lnteruiew3rd time Month Start time

t-T-n
End time

lnterviewer No Interview timing

Date

Month

Start time

End time

lnteruiew status

[3] lRefuse

Store name Store new address Q3 Q4 Q5 Q6 Q8 Q9 Store old address New stressname Old stressname Building Landmarks Ward Q7.Floor

Q10 District Q'l l Province/City 1 2 S t o r e o w n e r ' sn a m e 1 3 S t o r ep h o n e n u m b e r 1st contaci's name 1 1st contact's position 1s t c o n t a c t ' so h o n e n u m b e r Q 1 5 2 n d c o n t a c t ' sn a m e Q 15 1 2 n d c o n t a c t ' sp o s i t i o n Q l 5 2 2 n d c o n t a c t ' sp h o n e n u m b e r Ql 6 Number of store frontage Q17 Store size (a) Length (b) width ( c ) N u m b e ro f f l o o r s Q'|8 Within 100m radius, is there any public locatioh? S c h o o l iU n i v e r s i t y 1 9 N u m b e r o f b u s i n e s sy e a r s Number of branches (all over fhe country) ls there any guest zone? 1.1 ls there lnternet in store? Wireless Internel Check categories' availabllityin store'l [MA] [1] Television [ 2 ] D i g i t a lC a m e r a 1 branch

(Write down-) Others

| 5 lruone

, orun"n""l-fl

'=, orrn.n""l-flNumber:-

r vesl- I

N"l-tl

3 Are there separatd display area ior Sar,rsung ry? ( . ) O n l y d i s p l a y 1 0 0 %T V S a m s u , t g

lf Not, pass away O24

Q24 R6cords location, size and traffic at Samsung TV display ara

f,24 I Record TV display types ( a )S a m s u n g

I
-l F-*; 1
Yes No

(b)Sony Number(item)

No

Number(item)

( 1) l s l a n d (2) lslandcap ( 3 )W a l l (4)Pillar

.::I
I

1
'l

Q25 Count TV display facings by brands/SKUs (if need) in all store areas Q25 1 Count TV live display facings by brands in all store areas Q25 (ltem) Q 2 51 (ltem)

Q2s (ltem)

Q25.1 (ltem)

Q25 (ltem)

Q25'l (ltem)

1 lTotal TV
2 l T o t a lS a m s u n gT V
1

Total Sonyw
5A 50 10 50 10 50 50 50 55 50 therSony

4 l T o t a lo t h e r b r a n d s ' T V

(-) Just cou, /f store ls in spefla/ sl orelisl ll

rmsung TVs
Q26 Reason why Samsu ngTv isn'tturnedon? Roule Pass Q26 if there no SamsungstaticTV Pow t electrical s but don't tr Others (Write down Q27 Number of TV prom Jters from manufacturer ( 1 )S a r s u n g Number

1 2S o n y
( 3 )O t h e r t ' a n o s 128 Number of TV merchandisers from manufacturers and frequency of vlsit Brand ( ' 1 )S a m s u n g (2) Sony O29 Satisfaction level with merchandise/s attitude (1)Samsung (2) Sony 5 (a) Number (people) (b)Frequency visit of Daily Less than each week Each '1-2weeks Each 2-3 weeks Each 3-4 weeks Less frequently than
o

ff Q28a '0, pa$$ away Q29(1)

)31 Number of TV salesmen from manufacturels and frquency of visit Brand ( 1) S a m s u n g (2)Sony Q 3 2 F r e q u e n c yo f " o u t o f T V s t o c k " s t a t u s Brand ( 1) S a m s u n g (2) Sony 1
Once a week

(a) Number (people)

(b) Frequency visit of Daily

Less than each week

Each 1-2 weeks

Each 2-3 weeks

Each 3-4 weeks

Less frequently Inan

2-3 trmes/month
t

Once a month 3 3

Less than once a month

Never

R o ! L el

lrc4ggge codo 5,

pss awayQ3SJzl$.ony

Q 3 3 I n c a s e o u t o f s t o c k , h o w l o n g c a n y o u r e c e i v eT V a f t e r o r d e r i n g ?

Q34 Satisfaction levelwith TV commission of manufacturers ( 1) S a m s u n g ( 2 )S o n y Very unsatisfied Very unsatisfied satisfied satisfied (a) Total w Q35. Volume of TV sales per month (item) Q36 Amount of TV sales per month (VND) Q37 Amount (ln word): o Q38 Percentage f each brandin monthlyamount of total TV (b) SamsungTv

f--T-l-],
(21

l--T--l-1, l--T--T_l, l--T--l--lvruo

(3)Otherbrands

Q39 Currently, does store have wholasales activities for TV?

v"sl-il
( 1 )W h o l e s a l e s (2)Retail

O 4 1 l s t h e r e S a m s u n gc o u n t e r / s h e lffo r d i s p l a y i n gS a m s u n g D l ? (*) Samsung counter/shelf:counter/sheltis added logo of Samsung on suiace (") Only display 100'A Samsung Dl Q42 Rcord type and size of Samsung display countr/shell Route lf NOT, passaway Q42

(1) Counter/Shelf 1 (2) Counter/Shelf 2 ( 3 ) C o u n l e r / S h e3 f l (4) Counler/Shelf 4 O43 Count Dl display facings by brands/SKUs (if need) in all store area6

T o t a lS a m s u n gD l ( l t e m )

T o t a lS o n y D l ( l t e m )

T o t a lo t h e r b r a n d s 'D l ( l t e m )

(') Just count if storeis in specla/store/isf

Tolal other SamsungSKUs Number of Ol oromoters from manufacturers ( 1) S a m s u n g (2)Sony ( 3 )O t h e r b r a n d s N u m b e r o f D l m e r c h a n d i s e r sr o m m a n u f a c t u r e r s n d f r e q u e n c y o f v i s i t f a

Q46 Satisfaction level with merchandise/s attitude Very unsatisfied Very unsatisfied Q47 Source of Dl suppliers [MAl

f,48 Number of Dl salesmen from manufacturers and frequency ofvisit

(a) Number (people)

(b) Frequency visit of Daily 1

Less than each week

Each 1-2 weeks

Each 2-3 weeks 4

Each 3-4 weeks

Less frequently than 6

1) Samsung 2) Sony )49 Frequency of "out of Dl stock" status lrand 1) Samsung ) Sony Once a week 'l

2-3 times/month

Once a month

Less than once a month 4

Never
.-..! '."lii:5

Route:

)50-fi.) Sarettt

trd

1 5 0 I n c a s e o u t o f s t o c k , h o w l o n g c a n y o u r e c e i v eD l a f t e r o r d e r i n g ? Brand ( 1) S a m s u n g (2)Sony Q 5 1 S a t i s f a c t i o ne v o lw i t h D l c o m m i s s i o no f m a n u f a c t u r r s l ( 1) S a m s u n g (2)Sony Withinthal day After 1 day After2-3days After4-7days

After more than7 days

Veryunsatisfiedl | 1

2l

3 | 4 | 5 lverysatisfied

u"o,n,",,,r,"0 |r-T-]-T-l-l-l-T-llvery

satistied
(a) Total Dl ( b ) S a m s u n gD l

Q52. Volume of Dl sales per month (item) Q53 Amount of Dl sals per month (VND) Q54 Amount (ln word): Q55 Percentageof each brand in monthly amount of total Dl

l l l l l l r t " . " l l l l l * . .
t

VND 1) S a m s u n g (2)Sony

( 3 ) )ther brands

Q56 Currently, does store wholasales activities for Dl? Q57 Dl Wholsales/Retailratio

Yes ( 1 )W h o l e s a l e s (2) Retail

No

Route lfNOT,passawayQST

' n-l . 'f-T-fl