MEDIA SPONSORSHIP PROPOSAL

FiLUMS LUMS International Film Festival FiLUMS - the LUMS International Film Festival, hosted annually by the LUMS Media Arts Society (LMA), is one of the largest student-organized film festivals in South Asia and the largest in Pakistan. The crux of this event is the need to give the film-making industry of Pakistan a much needed resuscitation by serving as an important platform for the young upcoming filmmakers, whom, we hope, will bring about a thorough and effective revival. Here, amateurs and experts come together to create an event that paves way for learning, inspiration, progress and constructive criticism - new ideas are sown and old ones nourished, and with this, FiLUMS continues to grow at a phenomenal rate. There are two stages of scrutiny before the films received at the festival can claim awards. Each category is initially examined by the society to be shortlisted among the 100 or so best entries which are shown at the festivals silver screen. These selected films are then forwarded to an external jury specially formulated for each category, and the final awards are given on the basis of judgment given by these personnel who are experienced, wellacclaimed, and considered to be the best authority in their respective fields.

LUMS Media Arts Society (LMA) The LUMS Media Arts Society (LMA) is one of these student based society at the Lahore University of Management Sciences. LMA is dedicated to promoting creativity via the different forms of media available to us today. LMA seeks to become the primary outlet for students who want to express themselves in different forms and polish their skills, thereby streamlining their creative zeal towards meaningful end products. Since its inception in 2005, LMA has been in various media ventures including photography and film making. Apart from the production of films, LMA organizes and hosts various events that highlight the importance of media and serve as outlets for innovative and productive activities. One such event organized by LMA is FiLUMS.

Lahore University of Management Sciences The Lahore University of Management Sciences (LUMS) is world renowned for its academic excellence and for serving as a catalyst for change in the region. LUMS provides a worldclass educational experience in diverse fields such as business management, economics, social sciences, humanities, the natural sciences, engineering, computer science and law. It ranks as the number one educational institute in the country according to the Higher Education Commission (HEC) of Pakistan, while its Business School was ranked among the top 20 in Asia by Newsweek. at LUMS there are many student based societies which are dedicated to promoting various skills in individuals.

One of the most important components of FiLUMS is the workshops that are conducted by qualified professionals, many of whom have achieved celebrity status. Another major accomplishment of FiLUMS over the short traverse of its journey has been the success achieved in premiering special professional films. These films highlight what filmmakers in Pakistan and abroad are capable of, as FiLUMS has consistently promoted them to large audiences from all over Pakistan.

FiLUMS continues to expand its horizons with each passing year. Its journey spans from a small initiative, with around 50 regional participants, to an international platform of its current standing, where more than 250 international and 500 national entries were registered at FiLUMS 11. Each year, the talent and creativity presented at FiLUMS far exceeds that of previous years, and it is with such a pace that this nascent film festival is progressing towards its aim of becoming the central hub of a cinematic revival in Pakistan. FiLUMS 06 FiLUMS 07 FiLUMS 08 Edition History of FiLUMS Highlights Inaugural FiLUMS, received widespread acclaim and was received well in various circles in the film industry. Sponsors Levis Telenor

FiLUMS 10

Bigger and more glamorous than the debut event, FiLUMS 07 received more entries that the first year. It screened films from a wider range of participants and from a greater number of educational institutes. Included the opening premieres of ZibahKhana by Omar Khan and Shanu Taxi by Vasantnath. Collaboration with the Punjnad Film Festival. There was an increase in the permitted team size, multiple team entries and a more expansive school invitation approach. Special appearance by Mike Hostench Mora, an internationally acclaimed film-maker and script-writer. FiLUMS 08 helped to launch a movie produced by Supreme Court Justice Khwaja. Additionally, there was also the screening of Zinda Lash, Pakistans first horror film.

Dalda Cooking Oil and LG Electronics

Collaborations with Alliance Francaise, Talking Filmain and Indus Valley Productions. Included a televised seminar on the Revival of Cinema in Pakistan, and the premieres of Ayesha Khans Kashf (Pakistans first English film) and the documentary Made in Pakistan. Dazzling Award Ceremony with several film based celebrities at Nandos.

Media Partners: GEO TV and FM 89

FiLUMS'11: FiLUMS 2011 proved to be the biggest to-date. There was an overwhelming response and a total of 750 entries were received, from all over the country and abroad. Last year, the festival had truly gone global with submissions from Turkey, Iran, Brazil, Serbia, Abu Dhabi, United States, Ireland, Spain and many other countries. Despite the 250 international entries, it was the 500 plus local entries that formed the backbone of FiLUMS. Over the course of the three day event, the shortlisted 130 best films were screened.

FiLUMS

800 700 600 500 400 300 200 100 0 2006 2007 2008 2010 2011 Number of entries

FiLUMS 11 also premired Sharmeen Obaid-Chinoys Emmyaward winning documentary Children of the Taliban and the internationally acclaimed short film Heal by Mian Adnan Ahmed. A few inspiring workshops were also conducted by Sarmad Khoosat, Syed Noor and Reema. Furthermore 2011 was the most star-studded edition where popular guests and celebrities like Syed Noor, Reema, Usman Peerzada, Meera, Ahsan Khan, Mohib Mirza, Mekaal Zulfikar, Semi Raheel, Tipu Sahrif, Nasir Khan, Adil Sher, Mian Adnan Ahmed and others graced the occasion with their presence.

FiLUMS 2012 6th Annual International LUMS Film Festival

Therefore, FiLUMS is the only event of its kind in the country held at such a scale where not only the best colleges/universities participate but various well-known film makers and directors are called in as guests and judges. Some of the prominent colleges/universities that have participated in FiLUMS in the past include: National College of Arts (NCA) Beaconhouse National University (BNU) Indus Valley School of Arts and Architecture, Karachi GIKI National University of Science & Technology (NUST) Iqra University, Karachi Lahore School of Economics Institute of Business Administration (IBA) FAST Bahria University Institute of Business Management(CBM), Karachi FiLUMS 12 will be held from Friday 10th February 2012 to Sunday 12th February 2012 at the Lahore University of Management Sciences. This year, the event will be more prestigious than ever.

Whats new at FiLUMS 12? Increased number of participating colleges As mentioned before, LMA events target the most talented and promising students in the country from the most prominent educational institutions. We are expecting more entries than ever for FiLUMS 12. International entries This year we have already received entries from international participants from: Abu Dhabi, the United States, Turkey, Malta, Romania, Serbia, United Kingdom and Ireland. Critically acclaimed jury panel to judge the film entries The tentative list of judges for this years FiLUMS is long and impressive. It includes renowned directors, acclaimed critics, enthusiasts and central figures in the Pakistan film industry. Hammad Khan, Mian Adnan Ahmed, Ayesha Khan, Omar Khan, Fasi Zaka, Hasan Zaidi, Bilal Lashari, Syed Noor, Adil Sher, Nasir Khan, Marius Holden, Samar Minallah, and Imtiaz Rana are just a few of the prominent personalities we anticipate will join us at this years event. Celebrities We hope to have an illustrious guest list not only to judge the entries but also to discuss important issues in panel discussions and seminars for the participants. Film Premieres We are also looking to premiere two films in FiLUMS 2012.

Past Collaborations Alliance Francaise Our collaboration with Alliance Francaise (AF) has aided the cultural exchange between France and Pakistan through the medium of art and film making. A few years back, AF provided FiLUMS with French short films and animations that were screened at the festival and helped FiLUMS attract entries from French film schools. UNICEF The LUMS School of Humanities, Social Sciences and Law (SHSSL) had set Poverty as the theme for the 2009-10 academic year. The school focused on highlighting the issue of poverty in an effort to come up with ideas for the sustainable reduction of poverty for Pakistan. FiLUMS is extremely proud to have been part of this ambitious project. Last year, we joined hands with SHSSL and UNICEF to screen special documentaries highlighting the issue of poverty with a special focus on how it affects children worldwide.

Why Choose LMA and FiLUMS? As a testament to its promise, LMA holds various national events such as the LUMS Olympiad, FiLUMS and Ground Zero each year. These events attract the cream of Pakistans youth to compete against one another on a platform that can be provided by no other. Over 2000 students, teachers, professionals and celebrities are drawn to these events annually. However, this only represents the number of individuals participating in the events themselves and does not include their multitude of supporters, which can add up to many thousand more prospective customers flocking to LMA events throughout the year. Consequently, we offer an up and close personal opportunity to market yourself like no other. Our former advertising partners will testify to our commitment in providing you with the best mileage possible.

Awards Night and formal dinner This will be the final event of FiLUMS 12. Veteran actors of the industry, as well as notable filmmakers and journalists will be invited to attend the one-of-its-kind ceremony. Awards for the various film categories will be announced. The best film entries will also be screened during the ceremony.

Media Partnership

Past Media Coverage FiLUMS 2011 was extensively covered by different external media agencies. This included coverage of the entire proceedings of the film festival via print media, radio agencies and TV channels. Media agencies such as PTV, Play TV, Geo TV and Express News were also present in past FiLUMS. They covered the screenings, premieres and the Awards Night. Participants of the event and host team members were interviewed after the screenings and workshops. The TV stations sought interviews and opinions of the cast, crew and celebrities at the red carpet premiere. Some seminars and workshops were also televised. The seminar featured discussions on the progression and development of Pakistani cinema. It also covered topics such as the future of the Pakistan film industry and prospects for aspiring movie makers and directors. The Express Tribune was a print media partner of FiLUMS11. Their magazine ran a post-event newsfeed of the film festivals proceedings. City FM 89 was the exclusive radio partner of the event. They aired pre-event hypes which provided information and event details of FiLUMS11. A live interview of the organizers was also aired. All this added greatly to the publicity and appeal of FiLUMS11.

Why should be the media Partner for FiLUMS 2012? Publicity to an audience of over 600 people including participants, judges and the host team. Recognition as the media partner of the largest student organized film festival in Pakistan.

The FiLUMS 2012 "Overall Media Partnership" is designed for those Media groups who wish to cover the 6th Annual International LUMS Film Festival. Individual Partnership Packages The FiLUMS 2012 "Individual Media Partnerships" offers different mediums the packages in their own medium. They are as follows a. Television Partnership Package b. Print Media Partnership Package c. Radio Partnership Package d. Online Media Partnership Package

Terms of the media partnership:

Media Group Partnership

Brand establishment via logo and advertisement on the website, backdrops, standees etc. The FiLUMS website is visited several times in the registration procedure and, later on, adding up to several thousand hits overall. Improvement of brand image by supporting a platform for the young artists of the country to explore their talents and shine. Opportunity to distribute pamphlets and other promotional material to the entire FiLUMS audience. Opportunities to collect interviews of the participants and celebrities. Preference over other media agencies in future FiLUMS and LMA events.

1) Overall Media Group Package

In return, FiLUMS 2012 requires: The FiLUMS 2012 logo to be placed on your company's official website(s) Publicity of FiLUMS 2012 via short ads (provided by the FiLUMS team). Television airtime including newsfeed, shows and adverts. Publicity of FiLUMS 2012 via print advertisements before the event (provided by the FiLUMS team). Radio airtime in newsfeed, shows and adverts. (If your company has a radio station) Branding through your companies online outlets. Media Coverage of the entire event and premieres, including articles on the event through print or other media. The FiLUMS Publications team may assist if required. A recording of all coverage on CD/DVD for our record keeping. That the coverage is first approved by the FiLUMS 2012 team before it is aired (see Note).

As the official media partner of FiLUMS 2012, your company will be entitled to: Recognition as the Television, Print, Online and Radio media partner of FiLUMS 2012. Logos placed on FiLUMS standees, backdrops, schedule folders and invites. Logo and advertisement placed on the official FiLUMS 2012 website. Link on the official Facebook page created specifically for the event. Right to distribute pamphlets to students along with the schedule. Access to screening auditoriums. Access to the social events via VIP passes (Social events include Premieres, Awards Night, Dinner and any other event that we will plan) Place up to 5 company specific standees on-campus during the event (provided by your company). An opportunity to take interviews and surveys of students and guests/celebrities. Be assigned escorts from the FiLUMS Media Department to guide you around campus.

Note: * Coverage is for all the proceedings of FiLUMS'12 which include all the film screenings, seminars, and the Award Ceremony/dinner .The Special Film Premiere(s) mentioned earlier may have other media as well. * The LUMS Communications Office will view and scrutinize video footage and news before it is broadcasted and reserves the right to approve/edit any University event recordings and coverage.

2) Individual Partnership Packages a) Television Partnership Package

Following are the Individual Partnership Packages that FiLUMS 2012 is offering. As the TV media partner of FiLUMS'12, your company will be entitled to:

In return, FiLUMS'12 requires:

Recognition as the official TV media partner of FiLUMS'12. Logos placed on FiLUMS standees, backdrops, schedule folders and invites. Logo and advertisement placed on the official FiLUMS'12 website. Right to distribute pamphlets to students along with the schedule. Access to screening auditoriums. Access to the social events via VIP passes. Place up to 2 company specific standees on-campus during the event (provided by the TV station). An opportunity to take interviews and surveys of students and guests/celebrities. Be assigned escorts from the FiLUMS Media Department to guide you around campus.

The FiLUMS'12 logo to be placed on your company's official website. Publicity of FiLUMS'12 via short ads (provided by the FiLUMS team). Television airtime including newsfeed, shows and adverts. Media coverage of all the FiLUMS'12 premieres. A recording of all coverage on CD/DVD for our record keeping. That the coverage is first approved by the FiLUMS 2012 team before it is aired (see Note).

Note: * Coverage is for all the proceedings of FiLUMS'12 which include all the film screenings, seminars, and the Award Ceremony/dinner .The Special Film Premiere(s) mentioned earlier may have other media as well. * The LUMS Communications Office will view and scrutinize video footage and news before it is broadcasted and reserves the right to approve/edit any University event recordings and coverage.

As the print media partner of FiLUMS'12, your company will be entitled to: Recognition as the official print media partner of FiLUMS'12. No other external print media agency will take media coverage of FiLUMS'12. Logos placed on FiLUM'12 standees, backdrops, schedule folders and invites. Logo placed on the official FiLUMS'12 website. Right to distribute pamphlets to students along with the schedule. Access to screening auditoriums. Access to the social events via VIP passes. Place up to 2 company specific standees on-campus during the event (provided by the TV station). An opportunity to take interviews and surveys of students and guests/celebrities. Be assigned escorts from the FiLUMS Media Department to guide you around campus. In return, FiLUMS'12 requires: Publicity of FiLUMS'12 via print advertisements before the event (provided by the FiLUMS team). Print coverage of the entire event and premieres. A record of all released/ printed material for our record keeping. That the coverage is first approved by the FiLUMS 2012 team before it is printed (see Note).

b) Print Media Sponsorship Package

Note: * Coverage is for all the proceedings of FiLUMS'12 which include all the film screenings, seminars, and the Award Ceremony/dinner .The Special Film Premiere(s) mentioned earlier may have other media as well. * The LUMS Communications Office will view and scrutinize video footage and news before it is broadcasted and reserves the right to approve/edit any University event recordings and coverage.

c) Radio Sponsorship Package

Recognition as the radio partner of FiLUMS 12. Logos placed on FiLUMs standees, backdrops, schedule folders and invites. Logo placed on the official FiLUMS 12 website. Right to distribute pamphlets to students along with the schedule. Access to screening auditoriums. Access to the social events via VIP passes. Place up to 2 company specific standees on-campus during the event (provided by the radio station). An opportunity to take interviews and surveys of students and guests/celebrities. Be permitted to collect sound bytes throughout the event. Be assigned escorts from the FiLUMS Media Department to guide you around campus. As the radio media partner of FiLUMS 12, your company will be entitled to:

In return, FiLUMS 12 requires: The FiLUMS 12 logo to be placed on your companys official website. Publicity of FiLUMS 12 via short ads (provided by the FiLUMS team). Radio airtime in newsfeed, shows and adverts. A recording of all coverage on CD/DVD for our record-keeping. That the coverage is first approved by the FiLUMS 12 team before it is aired (see Note).

Note: * Coverage is for all the proceedings of FiLUMS 11 which include all the film screenings, seminars, and the Award Ceremony/dinner .The Special Film Premiere(s) mentioned earlier may have other media as well. * The LUMS Communications Office will view and scrutinize video footage and news before it is broadcasted and reserves the right to approve/edit any University event recordings and coverage.

d) Online Partnership Package

Recognition as the online media partner of FiLUMS 12. Permission to put one company specific standee on campus (provided by the company). Logo placed on the official FiLUMS 12 website, and link on the official Facebook page. Access to screening auditoriums. Access to the social events via VIP passes. An opportunity to take interviews and surveys of students and guests/celebrities. Be assigned escorts from the FiLUMS Media Department to guide you around campus. The FiLUMS 12 logo placed on the website. Publicity of FiLUMS 12 via short ads on the website. Coverage of the FiLUMS 12 event on the website (material will also be provided by the FiLUMS 12). In return, FiLUMS 12 requires:

As the online partner of FiLUMS 12, the company will be entitled to:

Note: * Coverage is for all the proceedings of FiLUMS'12 which include all the film screenings, seminars, and the Award Ceremony/dinner .The Special Film Premiere(s) mentioned earlier may have other media as well. * The LUMS Communications Office will view and scrutinize the news before it is broadcasted and reserves the right to approve/edit any University event recordings and coverage.

Sooban A Raja Converner FiLUMS'12 0345-5544299

Contacts

Zara Khurram Director Media FiLUMS'12 0336-4863098

Registeration FiLUMS: http://www.filums.com.pk/register Email us at: [email protected]

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Please visit our website: http://www.filums.com.pk