A PROJECT REPORT ON STUDY OF EMPLOYEE SATISFACTION IN COCA COLA INDIA

Submitted in partial fulfillment of the requirement of Bachelor of Business Administration Amity University Haryana

SUPERVISION Ms. Divya Shikha

SUBMITTED BY Nazuk Abrol BBA(3rdsem)

AMITY UNIVERSITY HARYANA AMITY BUSINESS SCHOOL GURGAON (MANESAR)

DECELARATION
I Nazuk Abrol declare that this project report titled

STUDY

OF EMPLOYEE SATISFACTION IN COCA COLA is an original work done by me under the guidance of
Ms. Divya Shikha . I further declare that it is my original work as a part of my academic course.

Nazuk Abrol

ACKNOWLEDGEMENT
No significant achievement can be a solo performance, especially when it comes to prepare a project of this nature. This project has by no means an exception. I believe that if it were not for the support, confidence and encouragement of many people, this report would look much different than it does today. There are people who simply by being, who they are influencing and inspiring you to do things you never thought yourself capable of doing. I am indebted to so many people that a complete acknowledgement would be too descriptive. I deeply express my sincere thanks to my honorable guide Mrs. Divya Shikha, Amity Business School, Manesar for the guidance, inspiring support and encouragement, which enable me to bring out report in presentable manner. Last but not least I would like to thanks my friends and others whom directly or indirectly helped me to complete this project. All have my sincere thanks.

[Nazuk]

PREFACE
The project work entitled A STUDY ON EMPLOYEE SATISFACTION IN COCA COLA . Employee satisfaction is favorableness or un-favorableness with which employees view his work. It expresses the amount of agreement between ones expectation of the job and the rewards that the job provides. Employee satisfaction is the part of life satisfaction. The nature of ones environment of job is an important part of life as employee satisfaction influences ones general life satisfaction. Employee satisfaction is thus is result of various attitudes possessed by an employee. In a narrow sense, these attitudes are related to the job under condition with such specific factors such as wages. Supervisors of employment, conditions of work, social relations on the job, prompt settlement of grievances and fair treatment by employer. However, more comprehensive approach requires that many factors are to be included before a complete understanding of employee satisfaction can be obtained. Such factors as employees age, health temperature, desire and level of aspiration should be considered. Further, his family relationship, social status, recreational outlets, activity in the organization etc. Contribute ultimately to the employee satisfaction.

TABLE OF CONTENTS
DECLARATION ACKNOWLEDGEMENT PREFACE

TOPIC

1.

PROFILE OF THE ORGANIZATION

2. HISTORY OF THE COMPANY 3. EARLY GROWTH

4. WAR TIME GROWTH 5. POST WAR GROTH 6. RECENT DEVELOPMENT 7. COCA COLA IN INDIA 8. OBJECTIVE AND METHODOLOGY
Objective of the study

Methodology Collection of data Data analysis and interpretation

9. Conclusion 10. Suggestion

HISTORY OF COCA-COLA
This story begins in Atlanta, Georgia on May 8, 1886, when a pharmacist called Dr. John Smith Pemberton first mixed Coca-Cola in his back yard. This formula, which was made from carbonated water, cane sugar syrup, caffeine, extracts of kola nuts and cola leaves, was brought to the nearby Jacobs Pharmacy where it made its Debut as a soft drink the same day, selling for only 5 cent. His bookkeeper named this drink Coca-Cola after the first two ingredients and the same distinctive script he wrote it in is the same logo they use To this day.
In January 1893 Coca-Cola was registered with the U.S. patent office. Later on in 1915 the Root glass company created the famous contour glass bottle for Coca-Cola in 1915. In 1917 Coca-Cola was found to be the worlds most recognized trademark with a record of 3 million Cokes sold per day. Unfortunately, John Pemberton fell ill, and did not live to see his products success Sadly, in the first year of Cokes existence, Pemberton and his partner only made $50. Pemberton sold two third of his business in 1888 to cover his losses and keep the business afloat. He died later that year, and Mr. Candler, an Atlanta druggist, purchased total interest in Coca-Cola for an unbelievable $2,300 in 1891. In 1891,Candler and his brother formed the Coca-Cola Company.

EARLY GROWTH
In 1893 Candler registered Coca-Cola as a patented trademark. He also responded to growing concern over the dangers of cocaine by reducing the amount of coca in the drink to a trace. However, he kept some coca extract in Coca-Cola so the name would accurately describe the drink. Candler only had a patent on the name, and not the drink syrup that is, the drinks base, containing all the ingredients minus carbonated water. He figured that keeping the Coca in his formula would legally allow the company to distinguish its drink from imitations. Other companies also produced soda drink made with cola nut extract. In particular, the Pepsi-Cola Company would become Coca-Cola Companys major competitor over the next few decades. Candler also spent more than $11,000 on his first massive advertising campaign in 1892. The Coca-Cola logo appeared across the country painted as a mural on walls; displayed on posters and soda such as calendars and drinking glasses. In addition, Candler was the first person ever to use coupons to gain customers for a product. He distributed flyers offering free soda fountain glasses of Coca-Cola to people visiting his drugstore. In 1894 the Coca-Cola Company opened its first Coke syrup production plant outside of Atlanta, in Dallas Texa. That same year a candy storeowner in Vicksburg, Mississippi installed bottling machines and produced the first bottled Coke. It had previously been sold only at soda fountains. By 1895 the drink was sold in all U.S. states and territories. In 1899 lawyers Benjamin Thomas and Joseph Whitehead of Chattanooga, Tennessee, bought the exclusive right to distribute Coke syrup to bottles throughout most of the country for only on dollars, at the time, Candler saw little profit in bottling and was more than willing to give up that part of the business. In 1915 the Root Glass Company created a couture glass bottle for Coke, its design based on the curvature of a coca bean. This bottle design became a Coke trademark worldwide. The same year, Candler retired from the company, passing

it on to his children and moving into polities. He was elected mayor of Atlanta in 1916.

In 1919 the Candler family sold Coca-Cola to businessman Ernest Woodruff of Columbus, Georgia, for $25 million. Woodruff son, Robert, was elected company president in 1923. Robert Woodruff was a skilled marketer and he put more of the companys resources into market research than manufacturing Coke.

WARTIME DEVELOPMENT
During World War II (1939-1945), Woodruff also boosted Cokespopuler image in the United States by pledging that his company would provide Coke to every U.S. soldier. The company did not limit itself, however, to only doing business that would increase its success in America. In the period leading up to the war, between 1930 and 1936, it had set up a division of the company in Germany, and it continued that venture during the war. It recreated its image as a German company and allowed the Germans to produce all but two, secret, CocaCola ingredients in their own factories. In 1941 the German companys president, Max Keith, developed Fanta orange soda using orange flavoring and all the German-made Coke ingredients. The Coca-Cola Companys wartime efforts helped it expend its global market, often with the economic support of the U.S. government. By the end of the war in 1945, it had established 64 overseas bottling plants. The same year the company registered a patent on Coca-Colas popular nickname, COKE.

POSTWAR GROWTH
In 1955 Robert Woodruff retired as the Coca-Cola Companys president. Candler and Woodruff are remembered as the two most important figures in the companys early growth, both for their contributions to the company and their considerable fortunes donated to the city of Atlanta. After Woodruff departure, the company began to diversify by producing new products, acquiring new business, and entering new international markets. In 1960 the Coca-Cola Company purchased the Minute Maid Corp. producer of fruit juices and began offering Coke in cans. Between 1960 and 1963 it also launched four new soft drink in the United States: Fanta, an orange soda; Sprite, a lemon-lime soda; Diet Cola; Diet grapefruitflavored soda. In 1964 the company acquired the Duncan foods crop. In 1967, it created the Coca-Cola foods division by merging its Duncan and Minute Maid operations. In the late 1960s, Coca-Cola faced difficulties in some of its foreign markets. When the company built a bottling plant in Israel at the outset of the Arab-Israel War, the governments of all Arab League nations banned the production and sale of Coke. A year later the company withdrew from its markets in India when that countrys government requested that Coca-Cola reduces its equity in joint ventures to 40 percent. The company refused to relinquish so much control over those operations. Also in 1982, Coca-Cola purchased the motion-picture company, Columbia Picture Industries, also know as Tri-star Pictures, for almost

$700 million. Two year later, the company sold off its Columbia holdings and other media acquisitions to Sony Corporation for over $1.5 billion. By 1984 Pepsi-Cola had gained on Cokes previous domination of the U.S. market to the point that the two had almost equal sales. In an attempt to return market dominance, the company attempted the firstever reason of the original Coke recipe. The American public largely rejected New Coke, and so the company quickly returned to also producing the old recipe under the name Coca-Cola classic.

RECENT DEVELOPMENTS
In 1986 The COCA-COLA Company consolidated all of its no franchised U.S. bottling operating as Coca-Cola Enterprise, Inc. The new company began acquiring independent bottling companies, a venture that grew into the worlds largest bottle of soft drinks by 1988, while Coca-Cola Enterprise distributes over half of all Coca-Cola products in the United States, small franchises businesses continue to bottle can and distribute the companys drink worldwide.
In 1987 The Coca-Cola Company was fisted in the prestigious Dow Jones Industrial Averages index of stock market performance. Its stock is traded on the New York Stock Exchange. Coca Cola and Pepsi Company products occupied nine of the top ten spots in the U.S. soft drink market in themed-1990s. Worldwide, Coca-Cola ranked first in soft drink sales, and the company earned almost 80 percent of its profits from international sales.

COCA-COLA IN INDIA
The Coca-Cola Company entered India in the early 1950s. It set up four bottling plants at Bombay, Calcutta, Kanpur and Delhi. In 1950 as there were negligible companies in Indian market therefore Coca-Cola did not face much competition and they were accepted in Indian market more easily. By the end of 1977 Coca-Cola had captured more than 45% of market share in India. Then CocaCola left India following public disputes over share holding structure and import permit. As per FERA REGULATION the company was required to India close operation by May 5, 1978 yet strongly enough the companys operation come to end in July 1977. In October 1993, Coca-Cola returned to India after 16 years of absence with the slogan Old waves have come to India again first launched in HATHRAS near AGRA HOME of the famous TAJ MAHAL. At this time Parle was the leader in soft drink market and had more than 60% of the total market share in soft drink Coca-Cola joined hand with Parle and strategic alliance with Parle export give the company instant ownership of the nation top soft drinks brands Thums-Up, Limca, Citra, Gold Spot and Maaza access to Parles extensive 62 plant bottling network and a base for the rapid introduction of the companys international brand by striking a $40 million deal with Parle Coke almost a clear sweep and made it goal as To become an all occasion drink not a special treat beverage.

OBJECTIVE OF THE STUDY

RESEARCH METHEDOLOGY
The system of collecting data for research projects is known as research methedology. The data may be collected for either theoretical or practical research for example management research may be strategically conceptualized along with operational planning methods and change management. Some important factors in research methedology include validity of research data, Ethics and the reliability of measures most of your work is finished by the time you finish the analysis of your data.

Types of Research Methods

Qualitative Quantitaive Mixed Critical and action oriented

Data collection
Data collection depends on the research design (quantitative or qualitative design). Tutors India helps in a survey tool validation and also online and face to face data collection process. We help you to conduct surveys [in person Interviews: Formal to informal; structured to unstructured; focus group discussion, observations, self-administered questionnaire, diaries, citizen report cards, Delphi techniques, expert judgement, online surveys, secondary sources such as journals, newspaper articles, annual reports, government sources such as census, budgets, policies, procedures, etc. IT ALSO INCLUDES SURVEYS AND THE FACT FINDINGS OF DIFFERENT KINDS. THE TWO TYPES OF DATA WAS MADE INTO USE i.e. PRIMARY AND SECONDARY DATA. 1.PRIMARY DATA- Data that has been collected from first-hand-experience is known as primary data. Primary data has not been changed or altered by human beings, therefore its validity is greater than secondary data.

2.SECONDARY DATA- Data collected from a source that has already been published in any form is called as secondary data. The review of literature in nay research is based on secondary data. Mostly from books, journals and periodicals.

COLLECTION OF DATA

SAMPLE DESIGN- NON RANDOM SAMPLING SAMPLE SIZE- 50 AREAS OF OPERATION-NOIDA TOOLS OF DATA ANALYSIS-PIE CHART AND BAR GRAPH RESEARCH INSTRUMENTS-QUESTIONNAIRE

DATA ANALYSIS AND INTERPRETATION

SI. No.

Responses

1 2 3 4 5

Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total

70% 60% 50% 40% 30%

65%

Highly Satisfied Satisfied Neutral Dissatisfied

20% 20% 15% 0% 10% 0% 0%

Interpretation:
From the above table we can find that the physical facilities provided is satisfactory. 65% of people are satisfied, 15% people are highly satisfied and only 20% people have neutral opinion.

Table 2 Table showing the satisfaction towards proper rest room,canteen and drinking water facility.
SI. No. 1 2 3 4 5 Responses Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Number of respondents 45 55 00 00 00% 100 Percentage of responds 45% 55% 00% 00% 00% 100%

60% 50% 40% 30% 20%

55% 45%
Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

10% 0% 0% 0%

0%

Interpretation:
From the 55% of the respondents are satisfied and 45% of the respondents are highly satisfied to the facilities provided like proper rest room,canteen and drinking water facilities.

Table 3 Table showing the satisfaction towards proper first aid facilities available
SI. No. 1 2 3 4 5 Responses Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Number of respondents 15 75 00 10 00 100 Percentage of responds 15 75 00% 10 00% 100%

80% 70% 60% 50% 40% 30% 20% 15%

75%

Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

10% 10% 0% 0%

0%

Interpretation:
Majority of the respondents i.e., 75% satisfied and 15% of the respondents are highly satisfied and only 10% of respondents are dissatisfied.

Table 4 Table showing the satisfaction towards consideration of top level in improving employees conditions.
SI. No. 1 2 3 4 5 Responses Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Number of respondents 50 35 10 05 00 100 Percentage of responds 50% 35% 10% 05% 00% 100%

50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 10% 5% 35%

Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

0%

Interpretation:
From the above table it is clear that half of the respondents are highly satisfied and remaining 35% respondents are satisfied and 10% respondents are dissatisfied.

Table 5 Table showing the satisfaction towards the consideration of the problems listened and solved quickly
SI. No. 1 2 3 4 5 Responses Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Number of respondents 40 60 00 00 00 100 Percentage of responds 40% 60% 00% 00% 00% 100%

0% 0
Highly stisfied

40% 60%

Satisfied Neutral Dissatisfied Highly dissatisfied

Interpretation:
From the above table, we can say that more than half of the respondents told that they are satisfied and remaining 40% respondents are highly satisfied.

Table 6 Table showing the satisfaction towards company celebrating and providing holodays for various festivals
SI. No. 1 2 3 4 5 Responses Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Number of respondents 35 60 05 05 00 100 Percentage of responds 40% 60% 05% 05% 00% 100%

5%

5%

0%
Highly stisfied

35%

Satisfied Neutral Dissatisfied

60%

Highly dissatisfied

Interpretation:
From the above table it is clear that 60% of the respondents are satisfied, 35% of the respondents are highly satisfied and remaining 5% respondents have neutral opinion.

Table 7 Table showing the satisfaction of employees towards motivated by monetary and non-monetary factors
SI. No. 1 2 3 4 5 Responses Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Number of respondents 60 40 00 00 00 100 Percentage of responds 60% 40% 00% 00% 00% 100%

0 0 40%

0% 0
Highly stisfied Satisfied

60%

Neutral Dissatisfied Highly dissatisfied

Interpretation:
It is clear that more than then half of the respondents i.e., 60% are highly satisfied and remaining 40% are satisfied with monetary and non-monetary factors.

Table 8 Table showing the satisfaction towards the performance recognized and rewarded periodicaly

SI. No. 1 2 3 4 5

Gender Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total

Number of respondents 35 65 00 00 00 100

Percentage of responds 35% 65% 00% 00% 00% 100%

00% 0 0 35% 65%

Interpretation:
From the above table majority of the employees responded that performance recognized is satisfactory .

Table 9 Table showing the satisfaction towards the employees being trusted to do the job
SI. No. 1 2 3 4 5 Responses Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Number of respondents 60 40 00 00 00 100 Percentage of responds 60% 40% 00% 00% 00% 100%

0 0 40%

0% 0
Highly stisfied Satisfied

60%

Neutral Dissatisfied Highly dissatisfied

Interpretation:
Most of the employees responded that they are satisfied in the trust being done by the company to do their job.

Table 10 Table showing satisfaction towards employees security for doing the job
SI. No. 1 2 3 4 5 Responses Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Number of respondents 30 45 10 15 00 100 Percentage of responds 30% 45% 10% 15% 00% 100%

45% 45% 40% 35% 30% 30%

25%
Neutral

20% 15% 15% 10% 10% 5% 0% 0%

Interpretation:
From the above table 45% are satisfied, 30% are highly satisfied and 10% have neutral opinion and 15% are dissatisfied.

Table 11 Table showing response towards the working hours of the working hours of the job
SI. No. 1 2 3 4 5 Responses Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Number of respondents 50 45 00 05 00 100 Percentage of responds 50% 45% 00% 05% 00% 100%

50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 0% 0% 5%
Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

45%

Interpretation:
From the above table, we can say that 50% are highly satisfied and 45% are satisfied and 5% are dissatisfied .

Table 12 Table showing response towards having good relationship among team members
SI. No. 1 2 3 4 5 Responses Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Number of respondents 45 50 05 05 00 100 Percentage of responds 45% 50% 05% 05% 00% 100%

50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 0% 0% 5%
Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

45%

Interpretation:
From the above table it is that 45% respondents are highly satisfied, 50% are satisfied and 5% people have neutral opinion..

Table 13 Table showing response towards support get from the superiors to improve skills
SI. No. 1 2 3 4 5 Responses Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Number of respondents 40 45 10 05 00 100 Percentage of responds 40% 45% 10% 05% 00% 100%

45% 45% 40% 40% 35%

30%
Satisfied

25%
Neutral

20% 10% 15% 10% 5% 5% 0% 0%

Interpretation:
From the above, we can that 40% are highly satisfied and 45% are satisfied and 10% respondents have neutral opinion, 5% are dissatisfied regarding support from the superiors to improve the skills

Table 14 Table showing response towards having informal relationship among members
SI. No. 1 2 3 4 5 Responses Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Number of respondents 30 70 00 00 00 100 Percentage of responds 30% 75% 00% 00% 00% 100%

80% 70% 70% 60% 50% 40% 30% 30% 20% 10% 0% 0% 0% 0%
Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

Interpretation:
From the above table it is clear that 70% respondents are highly satisfied 30% are highly satisfied with having informal relationship among members.

CONCLUSION

All the statutory and non-statutory measures are provided to employees as per the standard measures, which improves employees satisfaction and increase productivity. Any organization success and growth depends on employees. The company may have rich resources of capital, material, infrastructure, machines and technology but if the quality of manpower is not good, the organization cannot succeed. Employee welfare plays a vital role in every organization. And the quality and productivity of manpower depends on the welfare measures provided by the organization. By conducting this study I have acquired and in-depth knowledge regarding employee welfare and how it contributes towards organizations success. I would like to conduct a further deep study in employee welfare if I get an opportunity. This study is very helpful for my career in HR field.

SUGGESTIONS & RECOMMENATIONS

The company may consider taking necessary steps in improving variety of items in the and hygiene. Company can also set up more sports, cultural activities and family get together witch improve employee satisfaction and productivity. Provide a chance in open house meeting to employees to express their views. Extra hours worked can be rewarded with over time. Proper care should be taken when employee working in dangerous machine. The facility of washroom must be improved.