Scribd
Upload
153 views

"Mobile Retailing Blueprint" G P: Comprehensive Guide For Mobile in Retail

The document discusses mobile retailing and provides a summary of the "Mobile Retailing Blueprint" published by the Association for Retail Technology Standards (ARTS). It notes that mobile commerce is growing rapidly and will dramatically change retail. The blueprint covers mobile marketing, commerce, operations, and implementation strategies. It provides examples of mobile applications and discusses standards, security, and enabling technologies like NFC that are important for mobile payments.

Uploaded by

Hermes Tri
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
153 views

"Mobile Retailing Blueprint" G P: Comprehensive Guide For Mobile in Retail

The document discusses mobile retailing and provides a summary of the "Mobile Retailing Blueprint" published by the Association for Retail Technology Standards (ARTS). It notes that mobile commerce is growing rapidly and will dramatically change retail. The blueprint covers mobile marketing, commerce, operations, and implementation strategies. It provides examples of mobile applications and discusses standards, security, and enabling technologies like NFC that are important for mobile payments.

Uploaded by

Hermes Tri
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 31

Mobile Retailing Blueprint g p

Comprehensive Guide for Mobile in Retail

IBM Retail Users Group


May 17, 2011

Complexity made Simple - ARTS

NRF
The worlds largest retail trade association

Complexity made Simple - ARTS

Association for Retail Technology Standards (ARTS), founded in 1993


The Standards Division of NRF Members (205) are Retailers and Vendors International, 38% of members
The mission of the Association for Retail Technology Standards (ARTS) is to develop best practices, technology standards and educational programs through collaboration and partnerships that will enable retailers, their vendors and suppliers to conduct business globally. ARTS standards, products and programs are dedicated to fostering innovation, improving shopper p g y experience, and increasing retailer efficiency.
Complexity made Simple - ARTS

WHY ARTS ?
Competitive retail excellences demands: p
IT excellence. Never ending business process innovation, Rapid adoption of new technologies which constantly change. International reach. International

ARTS provides:
A full range of business support from process analysis through application integration. g pp g
Complexity made Simple - ARTS

ARTS - Enables IT Performance


Through:
Standard/baseline ITTs/RFPs (7 released to date) UnifiedPOS Standard for connecting 36 peripherals devices from multiple manufactures to POS terminals, providing freedom of choice. Two Data Models Operational and Warehouse ARTS-XML integration schemas (18 released to date) Innovation and Technology White Papers - SOA, Cloud gy p Computing, XML, Mobile and coming soon - International POS requirements. Business Process Maps p
Complexity made Simple - ARTS

ARTS XML
Future

SOA Blueprint for Retail Cloud Computing in Retail Mobile Retailing Why Business Process Modeling

SOA Enabled WIP


Mobile Integration Kit

Business Process Model


Models

Unified POS
Unified POS V1 OPOS / POS for .Net/ JavaPOS WS-POS XMLPOS

POSlog Notif fication Event Archite ecture

Item Maintenance

Stored Value

Comparison Shopping Engine Worker Management

Digital Receipt Product Content Management FIM (Traceability) Product Lifecycle Management

Plan Buy XML Best Practices SOA Best Practices Move Sell Corp C C Control l

Remote Unified POS V2

Customer

Inventory Management

Time Punches Retail Transaction Interface POSlog For Food Service

RFPs/ITTs
Exception p g Reporting POS Software SigCap & Debit Workforce Mgmt Cloud Computing Master g Data Mgmt Price Optimize Warehouse Mgmt Business Intelligence Future

ProCon (kitchen) Remote Equipment Monitoring

Tax

Video Analytics

Price

Payment

HR CRM

Data Models
Operational Data Model Warehouse Data Model

Education
User Conference

SOA & Cloud Data Model

PCI Knowledge ARTS XML Standards

BPM Best Practices Process Education

Complexity made Simple - ARTS

The Mobile Revolution

Complexity made Simple - ARTS

Mobile will dramatically Change Retail


Find a store or product In store targeted discounts and coupons Product information Negotiate price Self Checkout Payment

Complexity made Simple - ARTS

Mobile is Coming, Q i kl M bil i C i Quickly


Last L t year's mobile data traffic was three times the size of the ' bil d t t ffi th ti th i f th entire global Internet in 2000. The top 1 percent of mobile data subscribers generate over 20 percent of mobile data traffic, down from 30 percent 1 year ago. In 2010, 3 million tablets were connected to the mobile network, and each tablet generated 5 times more traffic than the average Smartphone. There will be 788 million mobile-only Internet users by 2015, g growing from 14 million in 2010. g
Complexity made Simple - ARTS

Mobile Sales are Growing


The number of online shoppers making a purchase from their phones increased more than five-fold this season (2010) to 11%, 11% according to ForeSee Results But significantly more Results. than that, 33% of respondents said they had used their phone to access a retailer's site, many for the purpose of comparing prices or products.

Complexity made Simple - ARTS

NRF and ARTS Mobile Background


May 2007 - Began researching possible standards Sept. 2008 First mobile presentation p p August 2009 - Launched Mobile Blueprint

Recognized the Revolution April 2010 - Organized the MRI p g


Complexity made Simple - ARTS

Initiative Goals
Serve as a resource of key trends and research Identify processes that can be enhanced via mobile technology Organize meetings and events for all constituents in the Mobile ecosystem Develop working relationships with existing mobile associations Encourage adoption of global standards surrounding mobile Publish educational white papers

Mobile Marketing

Mobile Commerce

Mobile Operations

Complexity made Simple - ARTS

Mobile Retailing Blueprint


TABLE OF CONTENTS 1. Executive Summary 2. Introduction 3. Mobile Marketing 4. Mobile Commerce & Payments 5. Mobile Operations 6. Implementation Strategies 7. Terms & Acronyms
175 pages Covers all mobile devices with focus on mobile phones Includes consumer applications as well as employee applications y Discusses technologies like NFC, smartcards, augmented reality, geo-fencing, location-based services Highlights many applications Defines processes and terms Addresses remote and contactless payments/tenders Highlights where ARTS standards apply Free on: www.NRF-ARTS.ORG
Complexity made Simple - ARTS

Complexity made Simple - ARTS

Complexity made Simple - ARTS

Complexity made Simple - ARTS

30+ Mobile Application Examples

Complexity made Simple - ARTS

HOT Applications
http://www.nearbuysystems.com/
In store promotions

http://www.groupon.com/
Regional offers

http://shopkick.com/
Register for specials

Special In store Network www.retailigent.eu

http://aislebuyer.com/
Mobile POS
Complexity made Simple - ARTS

Success Stories
How Facebook boosted Macy s online sales Macy's Online sales at macys.com and bloomingdales.com rose more than 50% in April and 38.3% in the first quarter of 2011, compared to the same periods last year. Bar codes are helping home gardens grow Home Depot and Lowe's have taken bar codes to the garden department, giving smartphone using gardeners the ability to scan tags for detailed smartphone-using information on the items

Crate and Barrel taps surging Shopkick location app Crate and Barrel has joined Shopkick for a program that rewards users who check in at the housewares and furniture retailer's stores. Shopkick reports its user base has nearly d bl d recently to 1.4 million t it b h l doubled tl t 1 4 illi
Complexity made Simple - ARTS

Key tips in the Blueprint


Create a total enterprise mobile plan. Understand what your customers want. Needs of y teenagers are different than seniors. Start small and grow with success. . Create a policy for privacy and security. M-commerce is different than E-commerce, understanding the differences differences. Integrations of mobile applications to existing data is critical success factor Mobile must be global, built on standards

Complexity made Simple - ARTS

Key Inhibitors of the Revolution


NFC chips in phones or alternative Secure chips in phones or the cloud Proven reliability and security One application works on all platforms (HTML5) Opening networks to customer devices. Standards to secure customer access to retailer back office data
Complexity made Simple - ARTS

ARTS and Mobile


Mobile Integration Digital Receipt Social Commerce Payment and security update

Complexity made Simple - ARTS

Mobile
The Transformation of Payment y Ecosystem

Complexity made Simple - ARTS

Look t Alternative Payments Solutions L k at Alt ti P t S l ti


Mobile Proximity Payments (NFC) providers of software and hardware to
facilitate mobile proximity payments which utilize Near Field Communications Near-Field technology, including wallet applications, approaches for NFC-enabling the mobile phone, and reader technology.

Examples: ViVOtech, Firethorn Holdings, Blaze Mobile, Bling Nation, Online Alternative Payments alternatives to credit and debit cards for making remote payments for electronic commerce, mobile commerce, or electronic bill payment. E-commerce now moving to stores. E Examples: P P l BillM L t A l PayPal, BillMeLater, Amazon P Payments, S t Secure V lt Vault Payments, Google Checkout Carrier Billing remote mobile payments approaches that leverage the wireless
carrier s carriers billing infrastructure. Carrier billing has traditionally be used as a payment infrastructure method for purchase of digital goods in mobile commerce but is also being adapted for purchase of physical goods via mobile commerce.

Examples: Boku, Danal BilltoMobile, Mobillians, Zong


Complexity made Simple - ARTS

If you do not know where you are going It does not matter what road you take.
Merchants want 3 things to occur
1. Fix the payment ecosystem. 2. Roadmap for EMV Chip + PIN w/ mobile. 3. Elimination of PCI DSS. We continue to throw money down a PCI drain that is not designed to solve the problem of fraud in the system

Complexity made Simple - ARTS

PCI Executive Council agreed that they are not interested in solving the fraud problem, they exist to maintain and promote the PCI standard standard.

Complexity made Simple - ARTS

Complexity made Simple - ARTS

Stop Thinking small


Retailers, Banks, Cell Phone Carriers, Handset mfgs., Card Brands, & Technology Providers need g gy to work together. Stop taking incremental steps and push for an open & global EMV standard. 7 year plan to move decisively Mobile NFC under EMV. If we dontbeware of governmental intervention.
Complexity made Simple - ARTS

The Mobile Wallet


NFC/EMV Mobile wallet is the end game. C Consumers will d ill demand it d it. It offers convenience:
Debit, Credit, and other alternative payments.

Complexity made Simple - ARTS

Winning with Mobile


Read the Blueprint www.nrf-arts.org. Mobile must be global, built on standards. Adopt ARTS data standards

Complexity made Simple - ARTS

Thank You for Listening


Q&A
www.nrf arts.org www nrf-arts org

Complexity made Simple - ARTS

You might also like