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Target Audiences-Task 8

1) The document profiles the target audience for a pop music magazine - females aged 16-18 and males aged 16-17. 2) It provides examples of typical audience members, Charis Cheesman and Tom Hartley, outlining their interests, music preferences and interactions, and magazine preferences. 3) The profiles show that both enjoy pop music, going to concerts, and using streaming services, but feel music magazines are too expensive and stereotypically aimed at females.

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67 views

Target Audiences-Task 8

1) The document profiles the target audience for a pop music magazine - females aged 16-18 and males aged 16-17. 2) It provides examples of typical audience members, Charis Cheesman and Tom Hartley, outlining their interests, music preferences and interactions, and magazine preferences. 3) The profiles show that both enjoy pop music, going to concerts, and using streaming services, but feel music magazines are too expensive and stereotypically aimed at females.

Uploaded by

asmediaf12
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Poonam Parmar

TASK 8 Audience Research-Qualitative Data


Audience Profiles
My intended target audience research is based on his/her interests into Pop music. I want to target an alternative audience instead of the mainstream viewers that Pop is aimed at i.e. a young female audience aged between 11-15. My target audience is mainly females however males too aged between 16-14 attracted in Pop. The majority of my audiences would be from ethnic minorities with the main focus on the British as they are published there. I am beginning to research by identifying the stereotype associated with Pop audiences, and then will move onto to focus on my particular target audience.

The Stereo Typical Audience Profile


be associated mainly with women however some males for example Ed Sheeran is involved in the Pop genre. Gender -Male Age 21years old Social class Working class Ethnicity White British Interests Music, wearing t-shirts and staple items of clothing, He enjoys Lego and watching DVDs Dress sense overall style is very casual with jeans and a t-shirt and trainers as it is who he is and he enjoys it Why they listen to Pop Ed listens to Pop music as it reflects his personality and the lyrics of particular songs expresses who he is and some aspects which the audience can relate to. How often they listen to the music very frequently, as it can be away to relax them. What they would like in magazines they would the magazines to contain current artist who refer to the genre, interviews, latest news of the stars, gigs and current trends.

Who mainly listens to this music the genre is stereotyped to

Who mainly listens to this music? A wide range of audiences

listen to Adele however females can relate to her a lot more; for example the song she wrote someone like you this would relate to them as it talks about getting over a guy. Gender Female Age 24years old Social class-Working class Ethnicity White British Interests Music, song writing, close relationship with her mother, likes to have free time

Poonam Parmar Dress sense smart dressed allows her to relate to her music and feel confident Why they listen to Pop helps enhance and stretch the lyrics of the song to

young teenagers who experience the same difficulty she has within her life. How often they listen to the music very frequently, as it can be away to relax them. What they would like in magazines they would the magazines to contain a main artist who refer to the genre, of that magazine, interviews, latest news of the stars, gigs and current trends

My Target Audience (PROFILE OF TYPICAL AUDIENCE)-FEMALE Name: Charis Cheesman Age: 16years Ethnicity: White British Status: Still currently at student and is studying economics at college where she will look further into at university with media Her music magazine preferences In a music magazine she would like to see females who comfortable and enjoy being where they are today and attitude to represent their positivity rather than seductively. Also would like the latest news, trends, Feelings about music magazines Charis doesnt tend to buy music magazines and doesnt particular know much about them. She feels that they are appealing however at high price. Also, that the pop music can be quite cheesy and not

How she interacts with music? Goes to concerts/gigs i.e one direction and is passionate fan of music, but thinks ticket prices are too expensive really which does sometimes put her off. Uses iTunes & Spotify to download music to keep her updated and current in whats new. Listens to music everyday for personal

Loves music, especially pop but feels that they shouldnt be stereotyped for being just for females. Interestsmainly with fashion and the way she looks i.e shopping at mainstrea m brands such as Hollister and Jack Wills, but also to keep up to

Likes to hang out with friends and socialize allows being connected with people and new music.

Charis loves the pop genre as its very fun, upbeat and has many artist/band members in.

Poonam Parmar

My Target Audience (PROFILE OF TYPICAL AUDIENCE)-MALE Name: Tom Hartley Age: 17years Ethnicity: White British Status: Still currently at student and is studying Maths and graphics/art at college where he will look further into at university. How he interacts with music? Goes to concerts/gigs frequently and is passionate fan of music, but thinks ticket prices are too expensive really which does sometimes put him off. Uses iTunes & Spotify to download music to keep her updated and current in whats new. Listens to music everyday for personal enjoyment and relaxation. Loves music, especially pop but feels that they shouldnt be stereotyped for being just for females.

His music magazine preferences In a music magazine he would like to see females who are attractive however not a sex object as it targets males but discretely. Also would like the latest news, trends, and gigs, very bold and

Interestsmainly skate boarding and art whilst listening to pop music. His appearance is vital buy visiting the gym couple of times a week, with fashion Tom tends to buy the most quality and confortable

Tom loves to hang out with friends and socialize, riding his skate board and listening to his music

He loves the pop genre as its fun, upbeat and has many artist/band members in.

Poonam Parmar

Feelings about music magazines Tom buys music magazines occasionally as he feels that the front cover appeals to him. He doesnt always buy music magazines as he feels that they are too expensive. Also, Tom feels that pop music is stereotypically aimed at

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