Monetrix: Female Managers Can Raise Share Values
Monetrix: Female Managers Can Raise Share Values
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N O V E MB E R 201 2
Monetrix
THIS ISSUE
Female Managers Can Raise Share Page 1 How To Create a Financial Bucket Page 2
What Is the Buy Trigger? People don't lay out cash for a product or service just because they are running out of room in their wallets. A purchase decision is triggered by something immediate something that makes now the time to buy. This can be a seasonal reason, such as tax season resulting in people needing accountants and tax software, or it may be everyday things like needing a quick meal on the go, the discovery of a weird thumping when turning left and on and on.
Unemployment Will Also Rise The October 2012 unemployment rate of 7.9% represents significant improvement over the October 2009 rate of 10%. The Congressional Budget Office believes that up to 3.4 million jobs would be lost, post fiscal cliff, due to a slowing economy with layoffs stemming from cuts in the defense budget and other things. This could result in an increasing unemployment rate up to 9.1% or more. Extended Unemployment Benefits Will Expire Congress passed a law in 2008 providing federal unemployment benefits to those who exhausted their state payouts. This program is set to expire at the end of 2012, and it will affect an estimated 2 million Americans. While some lawmakers believe that providing federal assistance is unsustainable and may encourage people not to seek employment, an additional 1 million would lose their benefits in April. Investments Will Be Taxed at a Higher Rate The potential expiration of the Bush-era tax cuts also affects tax rates on investments.
Who Is Involved? No one buys alone. To effectively market a product or service, you need to know who is influencing the decisions of your target buyer. Is this a purchase where the consumer is likely the main user and only relying on peers and online reviews? Is this a purchase that impacts the family? Many Americans create bucket lists of things they would like to do before they die. For some it includes travel, and for others it includes things such as giving back and Where Do Customers Get Their Information About Your Product or Service? Finding out where your target buyers are getting their information from is probably the most practically important step as it identifies areas for reputation building and opportunities for advertising. Are there review websites that allow you to submit your product or service? Pay off All Your Debt While some may consider this a lofty goal, for many it means peace of mind and less stress. Some psychologists say that individuals are suffering terribly because of their debts. According to a survey by APAOL, roughly 27% of What Is the Timeline? Knowing how long you have to convert a customer will help you cull inefficient approaches and fit your marketing campaign to their decision making process. Selling food relies on quick sale volume and aggressive techniques, whereas selling financial services is a more gradual process of trust and reputation building where a "sale" may last years. individuals reporting high-debt stress said they had ulcers or some form of digestive tract problems and 44% said they suffered from migraine headaches. The total debt of consumers in the United States as of March 31, 2012 was $11.44 trillion. While this includes household debt and consumer debt it means that each American owes over $36,000, based on a population of approximately 314,686,000.
Compiled By -Varundeep Singh Solanki
indexed against inflation and in 2012 the maximum contribution limit is $17,000. CBS News reported that only 5% of 401(K) owners max out their contribution limits in This isn't the type of burden you 2011. want to leave to your children or your estate. By paying off debt you can rest assured that you won't be a burden to anyone. Own Your Home This ties in closely with point number one, and it can also be seen as achieving the America Dream. Owning a home is seen as an expression of personal Save for Your Child's Academic Future According to the College Cost Projector, tuition costs increase by almost twice the rate of inflation. 2011-2012 tuition costs averaged over $17,000 for students attending public schools and over $38,000 for students attending private schools,
donating their time. What many people don't have is a financial bucket list or a list of financial goals and obligations they would like to achieve in their lifetime. Here are some ideas for your financial bucket list:
freedom, as it has been ingrained according to College into the American culture since the mid-1800s. Owning a home marks a milestone in one's life, giving homeowners a sense of pride and accomplishment. A 2009 American Housing Survey Board.org. There is no doubt that saving for your child's future should be on your financial bucket list. The College Cost calculator estimates that tuition
(AHS) shows that only about 25%increases are happening at of homeowners have no mortgages, so crossing this off your financial bucket list should definitely give you a feeling of triumph. about 5-8%, meaning the $17,000 it would cost for a child to attend post-secondary today may increase to around $40,000 in 18 years (based on
a 5% tuition inflation rate). Max out Your Retirement Fund Whether you are growing your Emergency Fund
nest egg in a 401K or a Roth IRA, Having an emergency fund is your goal should be to put as crucial to feeling a sense of much money away for retirement safety. Many experts state you as possible. UC Berkeley Center should have between three
for Labor Research and Education and six months of living found roughly 75% of 401(K)s expenses in your emergency
are below $60,000. Ensuring that fund so that you can combat yours is maxed out will make retirement a lot less stressful. unexpected medical expenses or home repairs without putting financial pressure on your family. Amita Thapiyal Ankita Batish