CONSUMER BEHAVIOUR QUESTIONNAIRE MODEL

1. What are the main processes used by GIRI to interact with you and communicate its new offers and services? a. Telephone b. Internet c. Face to face communication d. Above all

2. How did you come to know about GIRI? a. Through your friends and relatives b. By receiving Gifts c. By using its sample products that are distributed by Company

3. How frequently you purchase from GIRI? a. Once in a Month b. Twice in a Month c. Within 3 Months d. More than 3 Months 4. What do you buy from GIRI?

5. Do you feel happy to be a part of GIRI? Why?

6. In your opinion, which initiative and strategies are implemented by GIRI Traders to impact the buying behavior of consumers? 7. Do you believe that these strategies and initiatives are sufficient to retain old consumers and attract new consumers? How?

8. How do you agree that these changes and strategies are beneficial for the company from a market reputation point of view? 9. What factor (s) influences your choice? Price Style product Quality

10. How well are you satisfied with the products of them? Very well Well Fairly well Not at all

11. According to your opinion, which of the following aspects do you think is lacking in GIRI Trading agency? Style Durability Finishing Others (Specify)

12. According to your opinion, what will you recommend the firm to do in order to improve sales? 13. Is there any reason whatever why you will not want to buy products from GIRI? ......................................................................................................................... ......................................................................................................................... 14. Rate according to your preference. 1. Strongly Disagree, 2. Disagree, 3. Neither Agree nor Disagree, 4. Agree, 5. Strongly Agree.

Particulars
As long as products are branded, price is not the factor I prefer a shop that keeps everything that I need I make all the purchases from the shops in my neighborhood I only go to those shops which advertise regularly The local shops do not need to advertise since I will go anyway I love to shop as per my own and hence do not want any help service I always look around for help in a big shop since I am at lost with so many products I am ready to go a long way to avail maximum number of choices I prefer going to discount shops sine the prices are lesser than other shops I do not find anything wrong in shops that keep unrelated products I love to shop where there is some good music and soothing colors on walls I love to shop where the products are nicely displayed I agree that the company is able to fulfill the changing needs and requirements as per changes in the social environment How will you rate the firm according to your opinion

15. Rate the following Particulars I buy mostly from the shop which is closest to me. I buy mostly from the shop which offers low prices. I buy mostly from the shop which sells current and fashionable or trendy goods. I buy mostly from the shop which offers fair prices (low prices for goods of low quality and high prices for goods of high quality). I buy mostly from the shop where I am treated with respect. I buy mostly from the shop where attendants show concern about my problem. I buy mostly from the shop where I spend less time in my transaction. I buy mostly from the shop which is located where transportation or transiting is easier. I buy mostly from the shop where the attendants are experts in the area of business. I buy mostly from the shop which offers additional services for free. I buy mostly from the shop which offers regular sales promotion. I buy mostly from the shop which has the best rewards for loyal customers. I buy mostly from the shop where the needed items can easily be located. 16. Do you frequently visit GIRI? a. Yes b. No 17. How do you feel while shopping in GIRI? a. Great b. Good c. Not satisfied with the arrangement of products d. Not satisfied with the promotional offers available in the store e. Not satisfied with the range of products 18. How do you rate the presentation of products in GIRI? a. Good b. Average c. Poor 19. How do you rate the arrangement of Products in GIRI? a. Good b. Average c. Poor 20. Is the pricing clearly informed on the Shelf? a. Yes b. No 1 2 3 4 5

21. Do you think Offers are clearly informed through Displays in the shops? a. Yes b. No 22. How do you rate the range of Products in GIRI Traders? a. Good b. Average c. Poor 23. Do the Displays and Promotional offers informed in the store attract you? a. Yes b. No 24. Do you think due to displays it is easy to shop in GIRI? a. Yes b. No 25. Do the Visual Merchandising activities in the shop make you to visit the Store Again? a. Yes b. No 26. Youre overall shopping Experience due to offers and discounts in GIRI? a. Good b. Average c. Poor 27. The important factors that I feel about a shop is the suitability to my culture, belief, tradition and custom Yes No 28. Do you perform Pooja regularly? a. Yes b. No 29. If yes, who perform the Pooja activity? a. Yourself b. Priest 30. If the Pooja is done by the priest who buys the products that are used for Pooja? a. Yourself b. Let it to the hands of the priest 31. What all products do you buy for Pooja?

32. From where do you buy your Pooja items? a. GIRI b. Nearby shops c. Others 33. Do you celebrate the seasonal festivals (you can tick more than one) a. Ganesh Chaturti b. Navarathri Pooja c. Varalakshmi Pooja d. Iyappan festivals e. Others (Specify) 34. Do you celebrate the seasonal festivals in the traditional way? a. Yes b. No 35. To decorate the Navarathri Pooja golu padi what kind of dolls would you prefer a. Clay b. Paper Mache c. Plastic 36. Are you aware of the dolls are made of plastics? a. Yes b. No 37. From where do you procure your dolls for the decoration? a. GIRI b. Nearby shops c. Others 38. Do you present any gifts for the functions like marriage, Birthday or any other special occasions? a. Yes b. No 39. If yes, from where do you buy the gift articles? a. Nearby store b. Fancy stores c. GIRI d. Stationery stores e. Others

40. Are you learning music? a. Yes b. No 41. If yes, what kind of music? a. Carnatic b. Hindustani c. Classical d. Others 42. From where do you buy the study material? a. GIRI b. Musical book shop c. Others 43. Are you learning Barathanatiyam or any other dance? a. Yes b. No 44. If yes, from where do you acquire the ornaments like Salangai, accessories etc. a. GIRI b. Musical shop c. Others 45. Are you interested in listening music? a. Yes b. No 46. What kind of music do you prefer to listen? a. Carnatic b. Hindustani c. Classical d. Others 47. From where do you get your favorite and old classical music? a. Downloads b. C.Ds c. Mp3s d. Others 48. Where do you store/save your favorite and songs? a. Pen drive b. C.Ds c. Others

49. If GIRI Traders comes out from selling traditional products to modern products, will you accept the change? a. Yes (Specify)___________________________________ b. No (Specify) ___________________________________ 50. Are you aware that all the above discussed items (Golu padi, Dolls, barathanatiyam accessories, dance and music downloads) are sold under one roof? a. Yes b. No 51. If no, are you willing to visit GIRI Trading at least once? a. Yes b. No 52. Is there any suggestion to improve GIRI Trading?

53. Do you wish to get gifts and updates from GIRI? a. Yes b. No

DEMOGRAPHIC PROFILE: 1. Name (Optional):

2. Age group: Less than 15 3. Occupation: Student 4. Monthly Income: Professional 10001-30000 Business Service Others 50001 and above 16-30 31-45 46-55 56 and above

Less than 10000 5. Gender : Male 6. E-mail i.d:

30001-50000

Female

7. Address:

Thank you for your co-operation.