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Syllabus 07 08 Mba Sem-I RM&ST

This document outlines the objectives and content of a research methodology and statistical tools course. The course aims to provide a general understanding of statistics as applicable to business and its use in management research. It covers topics such as research methods, data collection, measurement concepts, research design, measures of central tendency and dispersion, correlation and regression analysis, statistical inference, time series analysis, and using statistical software and reporting results.

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Brooke Tillman
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53 views2 pages

Syllabus 07 08 Mba Sem-I RM&ST

This document outlines the objectives and content of a research methodology and statistical tools course. The course aims to provide a general understanding of statistics as applicable to business and its use in management research. It covers topics such as research methods, data collection, measurement concepts, research design, measures of central tendency and dispersion, correlation and regression analysis, statistical inference, time series analysis, and using statistical software and reporting results.

Uploaded by

Brooke Tillman
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© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Research Methodology and Statistical Tools Objective of the course is to have a general understanding of statistics as applicable to business and its use in areas of management research *Statistical table is required for students at the time of examination 1. Introduction: Nature and Importance of research, the role of business research, aims of social research, research process, and pure research vs. applied research, qualitative research vs quantitative research, exploratory research, descriptive research. Introduction to statistics, origin and growth of statistics. Statistics and Research. 2. Data Base: Discussion on primary data and secondary data, tools and techniques of collecting data. Methods of collecting data. Sampling design and sampling procedures. Tabulation of data and general rules of tabulation. Questionnaire and schedule of questions. 3. Measurement concepts: Measurement and Scaling concepts, attitude measurement, questionnaire design, Psychometric, psychological and social instruments used in management research. Levels of measurement and types of scales. Criteria for good measurement. Research Design: Meaning of Research Design. Functions and goals of Research Design, pilot study and developing a case study. 4. Measures of Central Tendency, Measures of Dispersion, Measures of Variation, Measures of Central Tendency vs. Measures of Dispersion, Normal distribution, Measures of Skewness and Interpretation. 5. Correlation and Regression Analysis, method of least squares, regression vs. correlation, correlation vs. determination. Types of correlation and their specific applications. 6. Statistical Inference: Introduction to Null hypothesis vs. alternative hypothesis, Tests of Hypothesis, parametric vs. non-parametric tests, procedure for testing of hypothesis, tests of significance for small samples, application, t-test, ANOVA one way and two way classifications and Chi-square test, Association of attributes and inferences. 7. Time series, utility of time series, components of time series, secular trend, seasonal variations, cyclical variations, irregular variations, measurement of trend, moving averages and measurement of seasonal variations. 8. SPSS and Report Presentation: Use of Statistical Package for Social Sciences, report writing - Mechanics of report writing, preliminary

pages, main body and appendices including bibliography, oral presentation, diagrammatic and graphical presentation of data. References Richard I Levin & David S.Rubin, Statistics for Management, 7/e. Pearson Education, 2005. Donald R. Cooper, Pamela S. Schindler, Business Research Methods, 8/e, Tata McGraw-Hill Co. Ltd., 2006. Gupta S.P. Statistical Methods, Sultan Chand and Sons, New Delhi.2005. U.K. Srivastava, G.V. Shenoy and S.C. Sharma Quantitative Techniques for managerial decisions, New Age International, Mumbai, 2005. C.R . Kothari, Research Methodology Methods & Techniques, 2/e, Vishwa Prakashan, 2006. William G. Zikmund, Business Research Methods, Thomson, 2006. D.M.Pestonjee, (Ed.) Second Handbook of Psychological and Social Instruments, Concept Publishing, New Delhi, 2005. Dipak Kumar.Bhattacharya, Research Methodology, Excel Books, 2006 Amir D. Aczel & Jayavel Sounderpandian, Complete Business Statistics, Tata McGraw-Hill-2007. C.B. Gupta & Vijay Gupta, An introduction to Statistical Methods, 23rd Revised Edition, Vikas Publishing House, New Delhi, 2006. R.S. Bharadwaj, Business Statistics, Excel Books, 2006

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