Project Proposal
Project Proposal
Nikhil Sethi
as possible, not just their names or address but there habits and preferences and so forth. 2. DIFFERENTIATING CUSTOMERS: Customers are different in two principal ways, they represent different level of value and have
different needs. Once the company identifies its customers, differentiating them will help the company to focus its efforts to gain the most advantage with the most valuable customers.
3. INTERACTING WITH CUSTOMERS: Interaction is also a crucial component of a successful CRM initiative. It is important to remember that interaction just not occur through marketing and sales channels, customer interact in many different ways with many different areas of an organization so to foster relationship all the areas of the organization must be accessible to the customer. 4. CUSTOMIZE ENTERPRISE BEHAVIOUR: Ultimately to lock a customer into a relationship a company must adapt some aspects of its behavior to meet customers individually expressed needs this might mean mass customizing a manufactured product or it might involve tailoring some aspect of the service surrounding the product. III. Objective of the Project: The main objective of the project is to creating, retaining customers and maintaining customer relationships. Methodology: I am using questionnaires and SPSS tool as my methods so as to check the increase in the customer service,
IV.
increasing efficiency, lowering operating costs and aiding the market department. My methodology also includes generating new leads and working towards the same. V. Schedule: As of now I am in sales team and generating leads for the company. My timings currently are from 10am to 6pm, 6 days a week. Limitations of the Study: No limitation as of now. References: Mr. Nishant Gupta (CEO , Radiant Info Sol. Pvt Ltd) 9810916619 Mrs. Amisha Arora (HR head) 9582111248
VI. VII.
Faculty Guide Name: Prof. Shweta Aggarwal Company Guide Name: Mrs. Amisha Arora
Date: 05/04/2013
Nikhil Sethi