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Project Report On

This document is a project report on a study of the effectiveness of television advertisements in Ludhiana, India. It was submitted by Baljeet Kaur to Punjab Technical University in partial fulfillment of an MBA degree. The report includes an acknowledgment, abstract, table of contents, and chapters on the introduction, literature review, objectives and methodology, analysis and interpretation of results, conclusions and recommendations, and bibliography.

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Varun Jain
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39 views

Project Report On

This document is a project report on a study of the effectiveness of television advertisements in Ludhiana, India. It was submitted by Baljeet Kaur to Punjab Technical University in partial fulfillment of an MBA degree. The report includes an acknowledgment, abstract, table of contents, and chapters on the introduction, literature review, objectives and methodology, analysis and interpretation of results, conclusions and recommendations, and bibliography.

Uploaded by

Varun Jain
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PROJECT REPORT ON A Study of T.

V ADVERTISEMENT EFFECTIVENESS IN LUDHIANA

SUBMITTED TO:-Punjab Technical University, Jalandhar in the partial fulfillment of the degree of Masters of Business Administration. (session 2011-2013)

SUBMITTED BY:Baljeet Kaur Roll No.- 1174316

KHALSA INSTITUTE OF MANAGEMENT AND TECHNOLOGY (FOR WOMEN) CIVIL LINES, LUDHIANA.

ACKNOWLEDGEMENT:

Surpassing milestones towards a mission sometimes gives us such degree of jubilance that we tend to forget the precious help extended by people to whom the success of mission is solely dedicated. Concentration, dedication, hard work & application are essential but not the only factor to achieve the desired goal. It must be supplemented by guidance, assistance & cooperation of people to make it a success. I am privileged to express my regardsand affection to the all the faculty members and cooperation in passing the needy information for the development of this project was a never ending source of encouragement. I would like thank to all my respondents who gave me time from their very busy schedule to make this project possible. Last but not the least, my warmest thanks to my parents and all my friends as their motivation proved to be of great help in the completion of this project. Baljeet kaur 1174316

ABSTRACT
The management has to depend upon certain relevant information for taking various strategic decisions. The information is made useful by its analysis and interpretation. My project was related to T.V. advertisement effectiveness study in Ludhiana city.

This project is a written presentation with observation and references derived from both primary data and secondary data. The report starts by giving a brief introduction . The research is then carried forward with the data available and the interpretations made through the analysis of data. Observations and conclusions drawn from the analysis are listed to summarize the result of the study.

Masters of Business Administration imparts the student with such virtues and prepares to make the business world in their stride. The project gives a considerable exposure to students and provides them with an opportunity to see the practical aspects of working of the world. This project is yet another opportunity to see the application part of what we study or learn.

Index
Chapter Particulars Page No.

1 2 3 4 5 6

Introduction of the study Review of literature Objectives, Scope & limitations of the study, Research Methodology Analysis and Interpretation Conclusion, Findings and Suggestions Bibliography Annexure

1-18 19-20 21-24 25-27 28-41 42-44 45 46-50

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