CSR Strategy Report

The proposed CSR strategy for a sports company outlines initiatives in four key areas: 1) Community - Sponsoring local sport events and relocating production/suppliers to promote employment in communities 2) Marketplace - Ensuring ethical behavior with competitors 3) Environment - Developing environmentally friendly products and reducing waste through supplier standards 4) Workplace - Providing employee training, social benefits, and sport activities The strategy will be implemented over 24 months through actions in each area, with reflections on limitations and expectations.

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CSR Strategy Report

Uploaded by

Luiza Vasilescu

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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The results of this simulation model are consistent, precise and convincing, thus highly recommended for implementation.

More detailed data concerning the processes in the

Management Report

Emergency Department would make the model even more complex, and accurate.

Corporate Social Responsibility Strategy for Sports Company By Bogdan Andrei Ilieiu
Cristina Tom Corbacho Dora Luisa Vasilache Karina Pczka Milan Barto Tom Holub July 7, 2012

Queen Marys Hospital, Southampton|

TABLE OF CONTENTS
1. INTRODUCTION ...................................................................... 2 2. PROPOSED STRATEGY .............................................................. 3 3. IMPLEMENTATION PLAN ........................................................... 4 4. REFLECTIONS......................................................................... 5 REFERENCES ............................................................................. 6 APPENDICES ............................................................................. 7

CSR Strategy for Sports Company|1

1. INTRODUCTION 400 WORDS TOMAS

Background
Why CSR strategy needed Relevance of CSR Next year celebrating 10 years anniversary, want to appeal and thank to its customers for their fidelity and also promote the company among potential customers - promotion will be based on its CSR commitments etc.

Companys story
Family company Started in 2003 with a store in Le Havre and gradually has grown Chain of 40 stores specialized in high quality sport clothes and accessories for affordable price Companys values etc.

Stakeholders
Shareholders - family company Customers - large public interested in quality sport products Employees - indentified with the companys value, sport background Suppliers - mainly Portuguese - Portuguese products perceived as good quality and not too expensive, however as part of the CSR strategy the company will cooperate more with French suppliers in their communities Community - French biggest cities Government - French law Industry association - Chamber of commerce Media - local newspaper, radio etc.

CSR Strategy for Sports Company|2

2. PROPOSED STRATEGY 1000 WORDS

Dora - Short intro, several sentences - explain we are using the framework (BITC, UK) of 4 elements with reference to the article (check the list of resources for assignment from Dr. Karakas) check the report (Business brief) we got from Dr. Karatas

Community 200-300 Milan

Sport events, sponsoring, relocate more production/look for suppliers in community promotes local employment and engagement with the company

Marketplace 200-300 Karina

Ethical behaviour with competitors

Environment 200-300 Dora (not sure if I remember well who did what in the presentation)
Environmentally friendly products, recycling, little waste, our suppliers have to follow environmental standards etc.

Workplace 200-300 Cristina

Training for employees, social benefits for employees, sport activities

CSR Strategy for Sports Company|4 CSR Strategy for Sports Company|3

3. IMPLEMENTATION PLAN 200 WORDS/1 PAGE BOGDAN

24th month implementation plan Provide list of main activities/actions mentioned in part 2 and outline the timeline of their implementation (one example below for inspiration) Maybe in form of table or just as a list with dates