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To Whom It May Concern

This document certifies that Manan Kumar completed a summer training project on the topic "Impact of Advertising on LG Products" under the guidance of project guide Mrs. Juhi Agarwal. Manan Kumar declares that the research presented in the project report was conducted during the summer training at LG and does not form the basis for any other degree. The executive summary provides an overview of the importance of identifying training needs for an organization to have a competitive advantage through superior quality products and well-trained employees.

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63 views5 pages

To Whom It May Concern

This document certifies that Manan Kumar completed a summer training project on the topic "Impact of Advertising on LG Products" under the guidance of project guide Mrs. Juhi Agarwal. Manan Kumar declares that the research presented in the project report was conducted during the summer training at LG and does not form the basis for any other degree. The executive summary provides an overview of the importance of identifying training needs for an organization to have a competitive advantage through superior quality products and well-trained employees.

Uploaded by

techcaresystem
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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TO WHOM IT MAY CONCERN

This is to certify that Manan Kumar has done her summer training project on the topic IMPACT OF ADVERTISING ON LG
PRODUCTS under my guidance and supervision.

To the best of my knowledge the project report presented is satisfactory.

(Project Guide) Mrs. Juhi Agarwal

Head, Deptt. Of Management (BBA)

DECLARATION

I, Manan Kumar the student of B.B.A, Institute Of Informatics & Management Sciences, Meerut ( Affilitated to CCS UNIVERSITY,

MEERUT) hereby declare that the research work presented in this project report entitled "IMPACT OF ADVERTISING ON LG PRODUCTS for the fulfillment of the award of Bachelor in Business Administration from Choudhary Charan Singh University, Meerut is based on my work during the summer training in the "LG. The project embodies the result of original work and studies carried out by me and the contents of the project do not form the basis for the award of any other degree to me or to anybody else.

Manan Kumar

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EXECUTIVE SUMMARY

The global economy of the day has endangered the survival of every organization and in particular those who want to have a competitive edge over the others. The competitive edge may be a distant dream in the absence of Superior Quality Products which otherwise is the function of well-trained employees. Today resources are scarce and have to be used carefully and trainers of all kinds are required to justify their position and account for their activities. Training activities, which are ill directed and inadequately focused, do not serve the purpose of the trainers. The trainees or the organization hence identification of training needs becomes the top priority of every progressive organization. Identification of training needs, if done properly, provides the basis on which all other training activities can be considered and will lead to multiskilling, fitting people to take extra responsibilities increasing all round competence and preparing people to take on higher level responsibility in future.

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ACKNOWLEDGEMENT

The satisfaction and

euphoria that a company the completion of any

task would be but incomplete without the mention of people who made it possible, whose constant guidance and encouragement crowned my efforts with success I consider it a privilege to express my gratitude and respect to all those who guided me in the completion of the project I feel gratitude to MR. Sharad Singhal, IIMS, Meerut their generosity kindness to help me to preserve with this study I would like to thank Deepak Sharma ( Manager) for giving me the opportunity to undergo the summer training in LG .

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TABLE OF CONTENT
Executive Summary Acknowledgement Table of Contents

1. 2.

Chapter- 1 Introduction 01 Chapter 2 Company profile (Including SWOT analysis) 08 Chapter 3 3.1 Objectives of the project 20 3.2 Importance and scope of the project Chapter-4 Literature Review 23 Chapter-5 Research Methodology 28 5.1 Research Design 5.2 Data Collection 5.3 Limitations Chapter-6 Data analysis and interpretation 34 Chapter-7 7.1 Findings 44 7.2 Conclusion 46 7.3 Recommendations & Suggestions Appendices 49 Bibliography 52

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