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A Short List of Words Which Best Express Emotion (To Be Used When Writing Website Copy)

Do you want to know how to write webcopy that sells? It all starts with words that express emotion. Insert emotion into your problem and your solution using this list!

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Bianca Marieta
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320 views

A Short List of Words Which Best Express Emotion (To Be Used When Writing Website Copy)

Do you want to know how to write webcopy that sells? It all starts with words that express emotion. Insert emotion into your problem and your solution using this list!

Uploaded by

Bianca Marieta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPSX, PDF, TXT or read online on Scribd
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Words Which Express Emotion

A short list of words which best express emotion (to be used when writing website copy)
Bianca-Marieta Budau
Freelance Copywriter

www.biancamarieta.com

Injecting emotion into the problem

Injecting emotion into the solution

Frustrate Only a small fraction of


Wish Mad Lack of Paralysed Fear Cruel Rejection Clobbered Worried [avoid concerned] Do you feel (negative trait; e.g. sorry) Does it seem impossible to

Imagine You could be doing (better than now)


What if How would you like to How would you feel
Increased [benefit] in spite of [circumstances]

You now see that (benefit) I am sure you understand that (benefit) New (solution your USP) Free (gift) Guaranteed (results) Lucky [avoid fortunate] Rich [avoid wealthy]

Read more on
If you are reading this text on a third party website, head over to http://bit.ly/16WsYB7 and read the entire set of articles about how to write great webcopy for your website.
Bianca Marieta Budau Freelance Copywriter www.biancamarieta.com

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