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Swot Analysis of Amul

Amul has strengths in being an Indian company that produces only vegetarian milk and milk products, allowing it to target rural customers loyal to its quality products. However, it faces weaknesses in lacking capital compared to major chocolate competitors and having improper distribution in India. Opportunities exist in rural markets underserved by other companies and the growing chocolate market with little competition. The main threats are from dominant companies like Cadbury's and Nestle that control most consumers, consumers who frequently change brands, and new entrants to the Indian market.

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Manoj Rathod
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1K views

Swot Analysis of Amul

Amul has strengths in being an Indian company that produces only vegetarian milk and milk products, allowing it to target rural customers loyal to its quality products. However, it faces weaknesses in lacking capital compared to major chocolate competitors and having improper distribution in India. Opportunities exist in rural markets underserved by other companies and the growing chocolate market with little competition. The main threats are from dominant companies like Cadbury's and Nestle that control most consumers, consumers who frequently change brands, and new entrants to the Indian market.

Uploaded by

Manoj Rathod
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Swot Analysis Of Amul

Strengths
1. The company is having Indian origin thus creating feeling of oneness in the mind of the customers. 2. It manufactures only milk and milk products, which is purely vegetarian thus providing quality confidence in the minds of the customers. 3. It is aiming at rural segment, which covers a large area of loyal customers, which other companies had failed to do. 4. People are quite confident for the quality products provided by Amul. 5. Amul has its base in India with its butter and so can easily promote chocolates without fearing of loses. 6. The prices of chocolates of Nestles are comparatively cheap as compared to other companies.

Weaknesses
1. There are various big players in the chocolate market, which acts as major competitors restricting their growth. 2. Lack of capital invested as compared to other companies. 3. Improper distribution channel in India.

Opportunities
1. There is a lot of potential for growth and development as huge population stay in rural market where other companies are not targeting. 2. The chocolate market is at growth stage with very less competition so by introducing new brand and intensive advertising there can be a very good scope in future.

Threats
1. The major threat is from other companies who hold the majority share of consumers in Indian market i.e. Cadburys and Nestle. 2. There exists no brand loyalty in the chocolate market and consumers frequently shift their brands.

3. New companies entering in Indian market like Fantasie fine poses lot problems for Amul

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