Lauren Ashley Maddox

SUMMARY OF QUALIFICATIONS

(817) 360-6489 [email protected]

I am an experienced and artistic visual merchandiser who enjoys employing my creative skills, applying my extensive knowledge of fashion & design, and utilizing my teamwork experience in order to craft a compelling brand experience. My goal is to apply both my creative background and sales experience from the store level, and bring passionate and innovative ideas to my team. More than seven years of experience in visual merchandising, artful presentation and creative styling & design Exceptional talents in painting, sewing and sketching as well as soft-styling, prop styling and tabletop styling Outstanding verbal and written communication, presentation, and time management skills Proficient in Adobe Photoshop, Adobe Illustrator, Mac OSX and Microsoft Office

SKILLSET
Fashion Design | Fashion Merchandising | Apparel Merchandising | Fashion Illustration | Home Merchandising |Window Displays Visual Styling |Photo Styling | Mannequin Styling | Sewing |Floral Design | Fashion Buying | Fashion Shows | Social Media Trend Forecasting | Trend Analysis | Draping | Adobe Photoshop | Adobe Illustrator | MS Office| Mac OSX | Instagram

PROFESSIONAL EXPERIENCE
Apparel Merchandiser Anthropologie - Dallas, TX 04/2009 to Present
Acted as a creative visionary to elevate the store environment. Sought out inspiration in unexpected places, used instinct, strategy and creativity to craft beautiful spaces. Interpreted seasonal concept direction and inspiration provided by the Home Office to meet the unique needs of the store. Conceptualized and collaborated in the creation of three-dimensional artwork/display, both large and small scale. Infused personal artistic interests and talents into the visual execution. Worked with raw materials, product, and my team to create and maintain each layer of the visual presentation. Provided continuous staff training on the Anthropologie aesthetic, standards, and merchandising principles. Ensured that the presentation droves sales and kept customers engaged. Worked with customers on the sales floor, performed product placement, managed stock level, communicated product knowledge, maintained store standards and analyzed sales data. Served as an educator and leader for the entire store team. Oversaw dress forms, window displays, rack positioning, banner ads placement and the overall store layout and design Reviewed and compared all apparel designs and rated them as per the current market trends Planned, mapped and executed Anthropologie corporate visual merchandising standards Consistently executed seamless transitions between product shifts and concept changes Organized visual team field trip efforts for prop shopping and concept inspiration Tastefully styled a wide variety of product in compelling and artful ways

Design Assistant, Stylist

Terri Ives Couture - Dallas, TX

05/2007 to 04/2009

Assisted the head designer with a variety of design and business related duties. Helped create an exclusive, original collection each season. Sketched new ideas for each new collection based off of the head designers inspiration. Oversaw fabric and trim selection for new collections. Assisted with the draping and pinning of new designs. Organized inventory by style and season; dressed and outfitted forms for public display. Modeled couture and accessories for clients and photo-shoots. Measured clients for fittings. Wrote and sent invitations to clients for shows, parties and events. Followed up on orders to maintain lasting client relationships.

Assistant Manager

Elements of Design - Denton, TX

05/2006 to 04/2009

Performed retail service duties such as keeping financial records, serving customers, answering telephones, selling giftware items and receiving payment. Created attractive and effective displays, assisted with marketing and planning promotions, managed inventory control and financial tracking. Designed floral arrangements, prepared flowers and plants. Maintained an adequate amount of fresh flowers, plants and related merchandise at all times. Provided an atmosphere that promoted quality customer service and teamwork. Provided a superior quality product that went above and beyond the customers expectations.

Customer Relations, Sales

Ed Truman Associates - Dallas, TX

01/2004 to 10/2010

Facilitated the sale of womens contemporary apparel and accessories from manufacturers to retailers. Recommend products to customers based on customers' needs, interests and business objectives. Provided customers with product information, samples and line sheets. Informed customers of delivery dates, negotiated details of shipments and payments, and prepared order forms. Followed up on each order to insure timely shipment of merchandise. Set up small boutiques for success by offering a unique collection of items that could easily be merchandised together.

EDUCATION
University Of North Texas, Denton, TX Bachelor of Fine Arts with an emphasis in Fashion Design & Minor in Fashion Merchandising

AWARDS & RECOGNITION