BCG Growth Matrix Chart in Excel (Template)

Goal: compare position of "our company" in the 5 markets M1 .. M5 using a BCG chart

Market (MSFr) M1 M2 M3 M4 M5

Our Company 1.00 0.50 1.00 2.00 0.50

Competitor 1 0.50 1.00 0.50 0.50 0.00
Competitor 2 0.25 2.50 0.00 1.00 1.00
Competitor 3 0.25 0.00 0.00 0.50 0.50
Total 2001 2.00 4.00 1.50 4.00 2.00

Forecast 2003 2.25 4.5 2.5 5.5 3

Note: to give the equation on how to compute a compound growth

Growth / year 6% 6% 29% 17% 22% =POWER(10;LOG("Market,Forecast 2003"/"Market, Total 2001";10)/2)-1
Note: 2 corresponds to 2 years 2003 - 2001)

BCG Chart (simple version)

Table 1: Note:
Title M1 M2 M3 M4 M5 Note: size of company / biggest of its competitor simple bubble chart (without labels on datapoints)
X axis (relative share) 2.00 0.20 2.00 2.00 0.50 =+"Market,OurCompany"/MAX("Market,Competitor1":"Market,Competitor3") can be made quickly on the simple table 1
Y axis (market growth) 6% 6% 29% 17% 22%
radius 2.0 4.0 1.5 4.0 2.0 How to do it:
40%
1 Select the range C36:G38 (yellow area)
2 Select the Chart Wizard with chart type: bubble chart
30%

2 Select the x axis in the chart and right click

20% 3 Select in the menu: Format axis / Scale: (x) min 0.1, max 10; log; inverted

10% 4 Select the y axis in the chart and right click:

10.00 1.00 0.10
5 Select in the menu: Format axis /Scale : (y) min 0.1, max 0.4 (format percentage)
0%

6 Select one bubble in the chart and right click:

7 Select in the menu: Format data series / Options: area of bubbles or width of bubbles

BCG Chart (more elaborate version)

Table 2: M1 M2 M3 M4 M5

2.00 6% 2.0
0.20 6% 4.0
2.00 29% 1.5
2.00 17% 4.0
0.50 22% 2.0

x y radius y radius y radius y radius y radius

Note:
40% more elaborate bubble chart - showing labels for datapoints
- this chart can be made only with a more complex table as shown in table 2

How to do it:
M3 1 Select the range C56: M62 (in yellow)
30% 2 Select the Chart Wizard with chart type: bubble chart

M1 3 Select the chart and then in Excel menu:

M2 4 Menu chart / Source Data / Data Series / Name: for each serie, select cell with name of serie (e.g. D46, F46, …)
M5
5 Menu chart / Chart Options... / Data Labels: select Series Names (to have names close to bubble)
20% M3
M4 M4 6 Select the x axis in the chart and right click
M5 7 Select in the menu: Format axis / Scale: (x) min 0.1, max 10; log; inverted

10% 8 Select the y axis in the chart and right click:

9 Select in the menu: Format axis /Scale : (y) min 0.1, max 0.4 (format percentage)
10 M1 1 0.1
M2
10 Select one bubble in the chart and right click:
11 Select in the menu: Format data series / Options: area of bubbles or width of bubbles
0%