Consumer Purchasing Behaviour of Mobile Phone in Malaysia

Objective 1. What are the source of influence and the most influential source in Malaysia. 2. What are the influencing factors in purchasing mobile phone in Malaysia Hello,I am Jay Hong Pui from Griffith College Dublin, Ireland conducting research relating to consumer behaviour as part of my course. You are invited to participate in the survey to investigate the consumer purchasing behaviour of mobile phone in Malaysia. It will only take approximately 5 minutes to complete the questionnaire.Your participation in this study is completely voluntary. There are no foreseeable risks associated with this survey. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. Your survey responses are very much appreciated. It will be strictly confidential and will only be used for statistical analysis. If you have questions at any time about the survey or the procedures, you may contact Jay at +353877031781 or by email at [email protected] you very much for your time and support. Please start with the survey now by clicking on the Continue button below. Personal Information Q1. What is your gender? 1. Male 2. Female Q2. Which age range do you fit in? 1. Younger than 21 2. 21-25 3. 26-35 4. Older than 35 Q3. What is your education level? 1. Primary school level 2. Secondary school level 3. College or university Q4. What is your employment status? 1. Full time employed 2. Part time employed 3. Retired 4. Students 5. Unemployed Q5. Which category best describe your annual income? 1. RM 0 - RM 12,000 2. RM 12,001 - RM 23,999 3. RM 24,000 - RM 35,999 4. RM 36,000 and above Q6. Which of the following social website account do you have? (You can choose more than 1 answer) 1. Facebook 2. Twitter 3. LinkedIn 4. No, I do not have any account 5. Other, please specify Q7. How often are you using these social website?

Consumer Purchasing Behaviour of Mobile Phone in Malaysia

1. 2. 3. 4.

Once or more times a day At least once or more times a week At least once or more times a month Less than at least once a month

Q8. Do you have a mobile phone? 1. Yes 2. No Q9. What is the brand of mobile phone are you using? 1. Nokia 2. Samsung 3. LG 4. Apple 5. Sony Ericsson 6. HTC 7. Other, please specify Q10. Are you satisfied with the mobile phone you are using? 1. Yes 2. No Q11. If you are not satisfied, what is the problems?

Q12. How long have you been using this current phone? 1. Less than 1 year 2. 1-2 years 3. 2-3 years 4. 3-4 years 5. 4 years and above Q13. For what reason would you change your mobile phone? (You can choose more than 1 answer) 1. Working purpose 2. Inefficiency on the earlier phone 3. Advanced technology 4. New functions 5. Phone damage 6. Other, please specify Q14. Please choose one or maximum two of the following purpose of mobile phone that best suit you. 1. Communication purpose 2. Entertainment purpose 3. Working purpose 4. Status symbol 5. Other, please specify Q15. Please drag and rank the following different entertainment functions of mobile phone according to the usage. ; Messaging (SMS or MMS) __________ ; Internet __________

Consumer Purchasing Behaviour of Mobile Phone in Malaysia

; ; ; ; ;

Games __________ Video __________ Music __________ Camera __________ Mobile apps __________

Q16. To what extent are you influenced by the mobile phone advertising on the following media?Please choose the following that best describe your feeling for each media. No influence Low influence Medium High influence Very high influence

Television Radio Newspaper Magazine Internet Billboard on the street Social media (e.g Facebook, Twitter, LinkedIn)

Q17. Who influence you in make decision as to which mobile phone to buy? 1. Friends 2. Family members 3. Own decision 4. Mobile shop owner 5. Other, please specify Q18. It is often perceived that higher price reflects the higher quality of a mobile phone. What is your opinion? 1. Disagree 2. Undecided 3. Agree Please state your reason.

Q19. What is the range of price that you willing to spend for a mobile phone? 1. Below RM 1,000 2. RM 1,000 - RM 1,499 3. RM 1,500 - RM 1, 999 4. RM 2,000 - RM 2,499 5. Above RM 2,500

Q20. How likely would you purchase the same brand of mobile phone next time? 1. Very likely 2. Likely 3. Undecided 4. Unlikely 5. Very unlikely

Consumer Purchasing Behaviour of Mobile Phone in Malaysia

Q21. When thinking of buying new mobile phone, which of the following concerns you more? Please rank in order of importance. You can drag the following boxes. ; Price __________ ; Brand image __________ ; Functions of the phone __________ ; Size of the phone __________ ; Appearance (Nice design) __________ ; Easy to carry (Light weight) __________ ; After sales service __________ ; Attractive calling plan package __________ Q22. Which technical features that you think are important for a mobile phone? (Please rank it in order) ; Processor speed __________ ; Battery life __________ ; Built in memory __________ ; Connectivity (WiFi, Bluetooth) __________ ; Multimedia features __________ ; Gaming capability __________ ; Touch screen feature __________ ; Camera __________ Q23. What additional features besides the above that you would like to see in your mobile phone?:

Q24. Which of the following statements that best describe you? 1. I would ask for recommendations of someone before i buy a mobile phone. 2. I would search information for different mobile phone brand from others people. 3. I would use the mobile phone of a particular brand or model which most used by others. 4.0 Presentation and Discussion of Findings 4.1 Overview This chapter will show the data analysis and key findings from data collected through primary and secondary sources. However, the data mainly collected from questionnaire survey. After a month of collecting data bell between 3 rd of July 2013 to 2nd of August 2013, there are in total 172 of respondents received. Each question in questionnaire will be analysed and related to the literature review. The presentation of the findings is through the use of graph and charts as it helps the readers to understand. It is done through the use of Microsoft Excel and the QuestionPro online survey software. 4.2 Findings 4.2.1 Profile of Respondents (Question 1 to 5) 4.2.2 Mobile Phone Experience (Question 8 to13) 4.2.3 Source of Influences of Purchasing Decision (Question 6, 7, 16, 17, 24) 4.2.4 Usage of Mobile Phone (Question 14, 15) 4.2.5 Influencing Factor in Purchasing Mobile Phone (Question 18 to 21) 4.2.6 Preference of Mobile Phone Specification (Question 22, 23)

Consumer Purchasing Behaviour of Mobile Phone in Malaysia

4.2.7 Cross tabulation 4.3 Discussions 4.4 Conclusions