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Nordstrom Case Questions

This document outlines 6 questions regarding Nordstrom's marketing strategy, compensation system, and potential issues: It asks about Nordstrom's differentiation from competitors, whether its compensation system aligns with marketing, the causes and severity of described problems, pressure on employees, the effectiveness of a clarifying memo, and how the reward system could be changed and what impact that would have.

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cute420
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995 views1 page

Nordstrom Case Questions

This document outlines 6 questions regarding Nordstrom's marketing strategy, compensation system, and potential issues: It asks about Nordstrom's differentiation from competitors, whether its compensation system aligns with marketing, the causes and severity of described problems, pressure on employees, the effectiveness of a clarifying memo, and how the reward system could be changed and what impact that would have.

Uploaded by

cute420
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Nordstrom Case Question

1. What is Nordstrom's marketing strategy? How does Nordstrom differentiate itself from
competitors?

2. Is the SPH system of compensation consistent with the Nordstrom's marketing strategy?

3. What are the causes of the problems that are described in the case? How serious are these
problems?

4. Are Nordstrom employees inappropriately pressured by SPH system or by Management?

5. How effective is the memo in Exhibit 3 in clarifying the distinction between "sell" and "non-
sell" time?

6. How would you change the reward system at Nordstrom and what would be its impact on the
motivation/performance of the sales personnel?

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