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Business Communication Syllabus

This document outlines the course objectives and units for a Business Communications course at Jawaharlal Nehru Technological University Hyderabad. The aim is to improve students' written business communication skills. Over the course, students will learn how to write business letters, memos, instructions, reports, proposals, and resumes. They will practice these skills through exercises and case studies. The textbook and 15 reference materials are also listed.

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Usha Vaidehi
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547 views

Business Communication Syllabus

This document outlines the course objectives and units for a Business Communications course at Jawaharlal Nehru Technological University Hyderabad. The aim is to improve students' written business communication skills. Over the course, students will learn how to write business letters, memos, instructions, reports, proposals, and resumes. They will practice these skills through exercises and case studies. The textbook and 15 reference materials are also listed.

Uploaded by

Usha Vaidehi
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA I-Sem 13 MBA08 BUSINESS COMMUNICATIONS PRACTICAL 100 MARKS Aim: Aim

m is to enable students understand how to write business letters and improve written communication. Learning Outcome: At the end of the course, students will be enabled with the following skills. a. English language skills for effective written business communication (s). b. Will be able to understand how to write project report. *** Unit-I: Business Writing: Introduction, Importance of Written Business Communication, Direct and Indirect Approached to Business Messages, Five Main Stages of Writing Business Messages. Practice Exercises. Case Study: Communication Complication in English(Meenakshi...). Unit-II: Business Correspondence: Introduction, Business Letter Writing, Effective Business Correspondence, Common Components of Business Letters, Strategies for Writing the Body of a Letter, Kinds of Business Letters, Writing Effective Memos. Practice Exercises. Case Study: Missing Briefcase (Meenakshi...). Unit-III: Instructions: Introduction, Written Instructions, General Warning, Caution and Danger, Format in Instructions, Oral Instructions, Audience Analysis, Product Instructions. Practice Exercises. Case Study: How to operate the Minolta Freedom 3 Camera. (Meenakshi...) Unit-IV: Business Reports and Proposals: Introduction, What is a Report, Steps in Writing a Routine Business Report, Parts of a Report, Corporate Reports, Business Proposals. Case Study: Handling unsolicited proposals for private infrastructure projects(Meenakshi...). Case Study: The key board syndrome(Meenakshi...). Unit-V: Careers and Resumes : Introduction, Career Building, Understanding yourself, setting a career goal, job search / looking at various options, preparing your resume, resume formats, traditional, electronic and video resumes, online recruitment process. Write your resume to market yourself. Case Study: Recruitment Drive at SOBER. (Meenakshi...). TEXTBOOK : Meenakshi Raman and Prakash Singh, Business Communication, Oxford, 2012. REFERENCES: 1. Lesikar: Basic Business Communication, TMH, 2013. 2. GLOBERENA OR ANY OTHER SOFT SKILLS SOFTWARE/DATABASE. 3. Stephen Bailey, Academic Writing for International Students of Business, Routledge, 2013. 4. David Irwin: Effective Business Communications, Viva-Thorogood, 2013. 5. Rajendra Pal, J S KorlahaHi: Essentials of Business Communication: Sultan Chand & Sons, New Delhi, 2013 6. Sehgal:Business Communication, Excel, 2013. 7. Krishnamachryulu, Lalitha Ramakrishnan: Business Communication,HPH, 2013 8. GRE & TOEFL, Kalpan and Barons, Kalpan Publishers, 2013. 9. Business English Dictionary, Pearson, 2013. 10. Subba Rao, B.Anitha Kumar, C.Hima Bindu, Business Communication, Cengage, 2012. 11. Kathleen Fearn-Banks, Crisis Communication-A case book approach, Routledge, 2011. 12. Lehman and Dufrene Sinha, BCOM (Business Communication) 2 nd edition, Cengage, 2012. 13. Anjali Ghanekar, Business Communication Skills, Everest, 2011 14. John X Wang, Business Communication, CRC Press, 2009 15. Sailesh Sengupta, Business and Managerial Communications, PHI, 2011

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