PROFILE OF HO HUP COMPANY

The principal activities of HO HUP consist of foundation and civil engineering, building contracting works and hire of plant and machinery. The principal activities of the subsidiaries are manufacturing and distribution of ready-mixed concrete, property development, construction, engineering, procurement, and commissioning of pipeline system. Property development is the core business and main profit contributor of HO HUP. The company has undertaken the development project of KIPC-Dungun Water Supply.

Ho Hup Construction Company was co-founded in 1960 by Mr. Low Chee. It has grown to become one of the largest companies in construction and related services in Malaysia.

As a market leader in Malaysia, Ho Hup Construction Company brings together a comprehensive range of capabilities in building, civil engineering, specialized intelligent building, trading, and related services. Ho Hup Construction Company also known as the company with a very comprehensive fleet of light and heavy modern construction equipment.

With strong roots in its local markets and through its network of subsidiaries, Ho Hup Construction Company Berhad also plays a significant role in the world market for major engineering structures, civil engineering, dredging, road building and infrastructure projects. To date, Ho Hup Construction Company has successfully incorporated its subsidiaries in India, Madagascar, Mauritius, China, South Africa, Thailand and Indonesia.

Locally, Ho Hup Construction Company has completed numerous projects from both the private and government sectors for high-rise intelligent buildings, stadiums, airports, highway & bridges, railways & light rapid transit, off shore marine works, oil & gas works, commercial building development, deep foundation works and many more.

Ho Hup Construction Company is known as the company with vast involvement in national projects namely the Petronas Twin Towers, National Sports Complex, Kuala Lumpur International Airport (KLIA), Light Rail Transit System (LRT), Malaysia Singapore second crossing and major highways. Our Projects page highlights the details of work executed at the projects of which have contributed in shaping our history.

On 25th February 1991, Ho Hup became a Public Limited Company listed on the main board of Bursa Malaysia. This significant step has led to the birth of the name of Ho Hup Construction Company Berhad.

The company underwent a major transformation in 2009 and to date, the Group's spectrum of activities now consist of three main divisions namely; property development, construction & civil engineering works and ready mix. The corporate structure of Ho Hup Construction Company is divided into two main branches which consist of Ho Hup Construction Company (Madagascar Branch) and Ho Hup Construction Company (Iraq Branch). Under Ho Hup Construction Company there are divided into many segments. 70% is by Bukit Jalil Development Sdn. Bhd. Which has 100% control to Suria Jaya Juta Sdn. Bhd.. It is also saturated where 90% holder is by Tru-Mix Concrete Sdn. Bhd., 100% by Ho Hup Equipment Rental Sdn. Bhd., 100% H2Energy Corporation Sdn. Bhd. and 100% by Ho Hup Jaya Sdn. Bhd.. Ho Hup Construction Company Private Limited is also situated in India which has 100% control of corporate structure. While in Malaysia, Madagascar Malaysia Equipment Rental has 49.8%.

PROFILE OF MUHIBBAH COMPANY

Muhibbah Engineering (M) Bhd is a public listed company on the Main Board of the Kuala Lumpur Stock Exchange (KLSE). Muhibbah was the first company in Malaysia to achieve ISO 9002 certification in 1995 in the construction sector, placing strong emphasis on quality and safety in every aspect of operations, and also the first construction company in Malaysia to have accomplished this. Muhibbah is renowned for being a leader in Marine Construction; since its incorporation in 1972. Today, Muhibbah also stands firm in the various discipline of Engineering Construction, both locally and internationally. Muhibbah Engineering (M) Bhd. engages in oil and gas, marine, infrastructure, civil, and structural engineering contract works in Malaysia and internationally. The companys Infrastructure Construction segment constructs petroleum hub and bunkering facilities, oil and gas terminals, liquefied natural gas jetty works, marine ports, bridges and dams, airport terminals runway and facility support buildings, heavy concrete foundations, and other related construction works.

This segment is also involved in the provision of vessel chartering services; commissioning of intelligent transport system solutions; lease of plant and machinery; structural steel fabrication and related works; manufacture and servicing of airline support equipment; manufacture of aluminum foils and carbonless papers; distribution and marketing of construction materials; manufacture of containers and refrigerator containers; offshore leasing, international trade, and quarry activities; manufacture of waste heat recovery units for the oil and gas industry; and rental of investment properties.

Its Cranes segment engages in the design, manufacture, supply, trade, lease, and servicing of offshore oil and gas pedestal cranes, tower cranes, shipyard cranes, and other heavy lifting equipment cranes; trade of spare parts; provision of management services; and design, fabrication, trade, servicing, and rental of winches, hydraulic system, and material handling equipment.

The companys Marine Ship Building and Ship Repair segment designs, engineers, builds, and provides services for anchor handling tug boats, supply vessels, accommodation ships, and marine vessels for the offshore oil and gas exploration and production works; and trades marine supplies, motor vessels, and spare parts. Its Concession segment engages in the privatization of international airports in Cambodia; and road maintenance works in the central region of Peninsular Malaysia. The company was founded in 1972 and is based in Klang, Malaysia.

Muhibbah Engineering M Bhd announced Mac Chung Jin to be capable to assume all duties and responsibilities of the Deputy Chief Executive Officer (CEO). Mac will therefore assume all duties and responsibilities of the Deputy CEO but his designation as Alternate Director remains unchanged. He was appointed as an Alternate Director to Ooi Sen Eng of MEB on 2 May 2008. The Muhibbah mission and vision focuses on Forging ahead with globalization and focused diversification in the pursuit of excellence. They have won many international and national awards and has glorified their companys name.

PROFILE OF WCT COMPANY

WCT Holdings Sdn Bhd was incorporated in Malaysia on 21 January 2011 as a private limited liability company. It was subsequently converted to a public limited liability company under the name of WCT Holdings Berhad (Company No. 930464-M) (WCT) on 22 November 2012 and listed on Bursa Malaysia on 8 July 2013. WCT Holdings Berhad is principally an investment holding company which provides management services to its subsidiary and associated companies. Its two main subsidiaries are WCT Berhad and WCT Land Sdn Bhd (WCT Land) which are primarily involved in engineering and construction, property development, investment and management activities. WCT Berhad is more to civil engineering and construction division. The principal activities of the division are civil engineering works specialising in earthworks, construction of highways, building and related infrastructure works and provision of management services. WCT Land focuses on the Property Development, Management and Investment Division. The division is mainly engaged in residential, commercial and township properties development. It is also engaged in property investment, management and concession of shopping malls and hotels. From a humble beginning in 1981 as a one-machine company involved in earthworks, WCT has grown to the size, scope and strength it has today and in the process, evolved into a global brand, recognised for its ability to deliver world-class quality. Over the years, the company has grown to be one of Malaysias leading real estate developers and civil engineering and construction companies. Its scope of engineering and construction expertise covers F1 racing circuits, airports, dams and water supply schemes, expressways and highways, civil works, interior fit-out works and buildings. The companys property development and investment and management portfolio includes townships, luxury homes, high-rise residences, industrial, offices, mixed commercial developments, concessions, hotels and shopping malls. WCT currently has an outstanding land bank of 826 acres in Malaysia.

The Group owns and operates Premire Hotel and owns 3 shopping malls Bukit Tinggi Shopping Centre, Paradigm Mall, and the soon-to-be opened gateway@klia2. With a workforce of over 1,500 people, the Groups global presence can be seen in 7 countries ranging from Malaysia and Qatar, to UAE, Bahrain, Oman, India and Vietnam. WCTs vision focuses on we inspire and strive for excellence in areas of our expertise. They have neumoreous missions, which includes, to deliver quality products and services beyond customer expectations. Also to develop, train and reward passionate and committed employees, leverage on technology and innovation for greater efficiency and productivity.They aim to deliver sustainable return to our shareholder and contribute to the betterment of the community. They actively participate in the nations social and economic objectives.

COMPETITOR BACKGROUND

Competitor background analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. Competitor background analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives. As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis. While every company must focus on building its own success, customers do compare companies when they buy. An easy-to-use format matrix format compares areas such as the marketing and messaging, sales approaches and channels, product capabilities and fit, industry successes and targets, and company capabilities. Competitor analysis can incorporate a strengths, weaknesses, opportunities and threats (SWOT) analysis for selected major players in a market. This analysis is instrumental in crafting sales and marketing approaches that differentiate your company and product and put you in the best light in sales situations. Competitor analysis can also help focus market segmentation and vertical strategy to areas where competitors are weak or not targeting their sales efforts. The three companies Ho Hup Sdn Bhd., WCT and Muhibbah Engineering (M) Bhd are top leading companies that compete against each other. These companies have their own management and marketing team that will closely monitor their progress along the way, and thus racing in making their companies to be the top ones in the industry.

SWOT ANALYSIS

SWOT analysis, used to be known alternatively as SWOT Matrix, is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit. Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization. Strengths is the characteristics of the business or project that give it an advantage over others. The weaknesses discuss the characteristics that place the team at a disadvantage relative to others. The other trait of SWOT which is opportunities discusses the elements that the project could exploit to its advantage. Lastly, threats is the elements in the environment that could cause trouble for the business or project.