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The premier event for bringing next generation radio technologies to life.

Conference Report
SDR10 was The Wireless Innovation Forums (SDR Forum v. 2.0) annual technical conference and exposition. Attendees have called the event themost valuable conference [to] attend each year, and THE SDR conference. Attracting attendees representing all aspects of the reconfigurable radio value chain, from research through deployment, this annual event is the ideal place to make an impact on the SDR community and make valuable connections along the way. The only conference of its kind focused on reconfigurable radio technologies, SDR10 featured tutorials, workshops, demonstrations and more than 100 technical papers in 20 technical sessions.

As always, an excellent quality conference.

Kuan Collins, SAIC

Thank you to our Sponsors:

Platinum Sponsors:
Gold Sponsors:

Media Co-Sponsors:

Presented by:

Established in 1996, the Wireless Innovation Forum (SDR Forum v. 2.0) is a non-profit international industry association dedicated to promoting the success of next generation radio technologies. The Forums 114-strong membership comprises world class technical, business and government leaders from EMEA, Asia and the Americas. The Forum is the only organization in the world dedicated to serving the industrys needs through advocacy, opportunity development, commercialization and education. For more information, please visit www.wirelessinnovation.org.

From the Chair

John Glossner, General Program Chair CTO, Sandbridge Technologies

I wish to thank with deep appreciation all the people who have supported SDR10. The Track Chairs, Vince Kovarik, Benjamin Egg, Mohammed Ismail, Fanny Mlinarsky, and Muru Senthivelan did a great job providing a breadth of presentations and seminars on a wide range of subjects. Continuing last years successful format, the Track Chairs organized the conference into Technical Papers, Workshops, Tutorials, and Demonstrations. In addition to the hard work of the Forum staff, more than 70 people contributed on the Technical Program Committee to bring this conference successfully together. At the core of the conference are the Technical Papers. This year 107 papers were presented. They were split into a Research and Development (R&D) Track and a Design, Manufacture, and Deploy (DMD) Track. Both tracks cover similar topics with the R&D track focusing on novel solutions to unsolved problems. The DMD track tends to highlight real-world implementations of systems with unique contributions on deploying those systems. This years paper topics included Software Defined Radio implementations and architectures, Communications Signal Processing, Physical Layer Techniques, Chip Implementations, GPUs, FPGAs, Processors, RF technologies, Security, Software systems, SCA, Spectrum sharing and Cognitive Radio. Perhaps signifying a mainstream transition from R&D to Deployment, we held three sessions just on System Implementation and Testing. A new initiative this year, led by Dr. Mohammed Ismail of Ohio State and Dr. Jarmo Takala of Tampere University, provides a venue for the very best papers in the R&D technical papers track to be published in the Springer Journal of Analog Integrated Circuits and Signal Processing. Along with this initiative Im happy to report that the quality of papers submitted to the conference this year was outstanding. I am also pleased to announce that Journal publications will carry forward to the 2011 Conference. This year six Workshops were organized covering Market trends, Public Safety, Regulatory Issues, Open Source, SDR in Space and Tactical Radios. Workshops provide an opportunity for participants to spend a day exploring topical issues in-depth. Some are business oriented, others are technical in nature. Some include a blend of both and are attended by both researchers, government employees and industry practitioners. Nine tutorials and five expert lectures provided in-depth deepdive education on specific topics including filter design, programming FPGAs, SCA and security, standards, and the highly popular Modem Design taught by Dr. fred harris. Continuing our rich tradition of outstanding keynote speakers, this year we welcomed top executives from industry and government. From industry Dick Lynch, CTO of Verizon Communications, Jorgan Lantto, CTO of ST Ericsson, Madan Jagernauth, VP of Marketing at Huawei, and Dr. Masayuki Ariyoshi of NEC Research. From the government we welcomed Dr. Richard North, Technical Director of JPEO JTRS and Dr. Julius Knapp, Chief, Office of Engineering and Technology for the FCC. We also highlighted an industry startup with Thomas Stroup, CEO of Shared Spectrum and Vern Fotheringham, Chairman of CBT Group sharing experiences of supplier and customer. In the plenary sessions we were also privileged to have two controversial and entertaining panels. The first panel covered TV White Spaces and future radio technologies. It was moderated by Dr. Douglas Sicker, Chief Technologist of the FCC and included the Honorable Meredith Atwell Baker, Commissioner of the FCC, well known and previous General Chair of this conference Dr. Bruce Fette, Program Manager for DARPA, Dr. Paul Kolodzy, Consultant and former Chair of the FCC Spectrum Policy Task Force, Dr. Preston Marshall, Director of USCs Information Sciences Institute, and Dr. Joe Mitola, VP at Stevens Institute of Technology. The second panel moderated by yours truly brought together some of my longtime friends to discuss whether FPGAs or Processors would win the landscape for SDR systems. The lively panel included Kees Vissers from Xilinx, Dr. Chris Rowen, CTO Tensilica, Dr. Sanjay Jinturkar, VP of Engineering Ikanos, Dave Kelf, CEO of Sigmatix, Fanny Mlinarsky, President of Octoscope, and Jeff Bier, President of BDTI. Last year we added to the conference a demonstrations track to highlight new product offerings. That track was very well received and this year more than 20 demonstrations were displayed. Uses of Open Source appeared as a common theme across the conference with sessions, papers, tutorials, and a meeting of the GNU radio users groups. The topics covered a wide range from business models to licensing issues as well as technical details of open source implementations. Our exhibitors demonstrated the latest product offerings across a vast range of the SDR value chain. New product announcements and demonstrations of the latest SDR products were on display. I am pleased to announce that SDR11-WinnComm will be held in the same hotel the first week of December 2011. Along with the existing high quality offerings, an additional Track will be added to focus specifically on Regulatory and Public Policy issues. I am pleased to announce that Peter Tenhula of Shared Spectrum has agreed to chair this track. I am also thrilled to welcome back all the previous Track Chairs. In addition Im honored to announce that Dr. Jarmo Takala of Tampere University has agreed to be the R&D Track Chair for 2011 and Dr. Sanyogita Shamsunder, Director at Verizon Wireless has agreed to be the DMD Track Chair for 2011. Finally, all of this would not be possible without our sponsors. Without their support, to which I am personally grateful, we would not be able to provide such nice facilities and of course all the refreshments. Please thank and support them! The general comments and attendance at this years conference have me very excited for the 2011 conference. I look forward to your participation and thank you for your past support. All the best, John Glossner

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From the CEO

Lee Pucker CEO, Wireless Innovation Forum

I am pleased to report that your annual technical conference and product exhibition continues to hold its place in the advanced wireless community as the premier event for exploring software defined radio, cognitive radio and dynamic spectrum access technologies. Registrations at SDR10 once again exceeded 500 delegates, with attendees representing 22 countries around the world. The continued strong participation in this annual event, in spite of the continuing down turn in the economy in many segments of the market, reflects the value placed on this event by you and your peers year after year. This value is reflected in the key drivers for participation identified in the conference satisfaction survey results: an outstanding technical program providing a one stop shop for you to learn the latest advances in reconfigurable radio products and technologies coupled with high quality opportunities to network with your partners, your customers and your competitors. Success in the SDR10 technical program was largely driven by the volunteer efforts of the program committee, led by Dr. John Glossner, and the hundreds of hours they spent with the over 100 accepted authors and presenters to ensure the highest possible quality. We owe these volunteers a giant note of thanks for their efforts in pulling together this technical program, a summary of which can be found on pages 6 to 10 of this conference report. The conferences strength in providing opportunities to network comes from the broad mix of participants from all levels of the wireless value chain including investors, commercial network operators, radio manufacturers, system integrators, government procurement officials, regulators, technology providers, engineering service providers and consultants. A breakdown of these participants can be found on pages 12 and 13 of this conference report. This breakdown reinforces the strength of the conference connecting researchers and technology developers (approximately 48% of attendees) with equipment manufacturers, operators and other acquisition authorities (approximately 52% of attendees) to define the future of radio communications. This broad base of participants made SDR10 and outstanding value for our exhibitors and sponsors as well. Through targeted marketing, information on our exhibitors and sponsors reached beyond the conference attendees, build brand awareness for their organizations with tens of thousands people in the advanced wireless community. A breakdown on the success of our communications efforts is provided on pages 11 and 12 of this conference report, and again shows the value your conference has brought to this set of participants. Even with this success, this event, like all such events, has room to improve. With that in mind, I and my staff, in cooperation with Dr. Glossner, have reviewed the results of the satisfaction surveys in detail and will be working hard to address any identified deficiencies to make SDR11 even better. We look forward to your continued participation in your technical conference and product exhibition, your participation in the Wireless Innovation Forum, and we wish you success in driving the future of radio communications and systems worldwide.

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SDR10 Organizing Committee

Thomas Barber, ST-Ericsson Babak Beheshti, Sandbridge Technologies Mladen Berekovic, TU Braunschweig Cosimo Berlingeri, Selex Communications Shuvra Bhattacharyya, University of Maryland Holger Blume, Leibniz Universitaet Hannover Jerker Bjorkqvist, Abo Akademi University Vlad Botchev, Vlado Consulting Claudio Brunelli, Nokia Nadeem Bukhari, DRS Signal Solutions Zhongren Cao, Calit2 Sao-Jie Chen, NTU, Taiwan Seungwon Choi, Hanyang University Eric Christensen, General Dynamics Jan Craninckx, IMEC Paul DArcy, Airvana Panagiotis Demestichas, University of Piraeus Chris Dick, Xilinx Benjamin Egg, fred harris & associates (Tutorial Track Chair) Robert Fahler, ArgonST Peter Farkas, TU Bratislava Ronan Farrell, Univ. Ireland Maynooth Jose Fridman, Qualcomm Joseph Gaeddert, Virginia Tech Georgi Gaydadjiev, TU Delft Mikael Gidlund, ABB AB Kees Goosens , TU Eindhoven Kush Gulati, Cambridge Analog Technologies fred harris, San Diego State University S.M. Shajedul Hasan, Virginia Tech Daniel Iancu, Optimum Semiconductor Technologies Mohammed Ismail, The Ohio State University (Publications Track Chair) Marco Jacobs, ARC / Virage Logic Sanjay Jinturkar, Legitime Technologies Friedrich Jondral, Karlsruhe Institute of Technology (KIT) Ben Juurlink, TU Berlin Wolfgang Koening, Alcatel Vince Kovarik, Harris Corporation (Workshops Chair) Fahdi Kurdahi, UC Irvine Sbastien Le Nours, University of Nantes Dake Liu, Institute of Tech Linkoping Univ Joe Mitola, Stevens Institute of Technology Fanny Mlinarsky, OctoScope (Demonstrations Track Co-chair) Klaus Moessner, Univ of Surrey Jakub Moskal, Northeastern University Mayan Moudgill, Sandbridge Technologies Christophe Moy, SUPELEC Mieczyslaw Kokar, Northeastern University Najam ul Islam Muhammad, Eurecom R Muralidharan, Tata Power SED Walid Najjar, UC Riverside Timothy R. Newman, Virginia Tech Eric Nicollet, Thales Robert Normoyle, DRS Dale Parson, Kutztown University Antti Piipponen, Nokia Nikos Pitsianis, Aristotle University and Duke Kim Rounioja, Nokia Magdalena Sanchez, Univ Ireland, Maynooth Mike Schulte, UW Madison Bob Schutz, ViaSAT William Scott, GDC4S Murugappan Senthilvelan, Optimum Semiconductor Technologies (Demonstrations Track Co-chair) Sanyogita Shamsunder, Verizon Wireless Mihai Sima, University of Victoria, Canada Sarvpreet Singh, Fraunhofer FKIE Dean Skuldt, Motorola Leonel Sousa, TU Lisbon Jarmo Takala, Tampere Univ. of Technology Richard Taylor, Harris Corporation Mark Turner, Harris Corporation Manuel Uhm, Xilinx Ben Vigoda, Lyric Semiconductor Kees Vissers, Xilinx Marilyn Wolf, Georgia Tech Stephan Wong, TU Delft

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A Look Back to SDR09

SDR09s 550 registered delegates included investors, commercial network operators, radio manufacturers, system integrators, government procurement officials, regulators, engineering service providers and consultants from over 26 different countries. Of these, over 61% had either direct purchasing authority or the ability to significantly influence radio technology acceptance and purchasing decisions.

SDR09 Registrations
Radio manufacturers and system integrators attending SDR '09 included the following:
Alcatel-Lucent ArrayComm BAE Systems Boeing Comtech DRS Signal Solutions EADS-Astrium EID Ericsson Elektrobit General Dynamics General Motors Harris Honeywell Huneed Technologies Hitachi Hitachi Kokusai Indra Sistemas ITT Industries L3 Communications Lockheed Martin Motorola NEC Corporation Nokia Northrop Grumman Panasonic Raytheon Rockwell Collins Rohde and Schwarz Saab Samsung Selex Communications Shared Spectrum Telefunken Racoms Thales Communications Thompson Thrane and Thrane Toshiba Toyota Tyco Electronics Ultra-TCS Vanu ViaSAT

Sponsored by:

Media co-sponsors:

Technical co-sponsors:

TM

CONFERENCE

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SDR10 Program Summary SDR10 Featured Keynotes from Recognized Industry Leaders:
Dr. Masayuki Ariyoshi Principal Researcher and Cognitive Radio Research Project Leader System Platforms Research Laboratories Central Research Laboratories, NEC Corporation Vern Fotheringham Chairman, CTB Group Jrgen Lantto Executive Vice President, Chief Technology Officer and Strategy, ST Ericsson Richard J. Lynch Executive Vice President and Chief Technology Officer, Verizon Communications Dr. Richard North Technical Director, Joint Program Executive Office Joint Tactical Radio System (JPEO JTRS) Thomas Stroup CEO, Shared Spectrum Company

Madan Jagernauth Vice President, Wireless Marketing and Product Management, Huawei Technologies Julius Knapp Chief, Office of Engineering and Technology, FCC

A Product Exposition featuring:

Agilent BEEcube Inc. Coherent Logix Communications Research Centre Canada DataSoft Corporation DRS Defense Solutions D-TA Systems Inc. EB (Elektrobit) Epiq Solutions Etherstack Ltd Ettus Research Green Hills Software Harris Corporation Innovative Integration Lyric Semiconductor

Lyrtec Mathworks MDE Systems Inc. National Instruments Objective Interface Systems, Inc. Pentek PrismTech RFMD Rohde &Schwarz Shared Spectrum Company Spectrum Signal Processing by Vecima Tubitak Uekae xgTechnology Xilinx

Very, very highly focused audience. Great one on one interaction with my customers. - John Irza, The Mathworks

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SDR10 Program at a Glance Monday, 29 November

18:00-20:00 19:00-21:00 Early Registration, sponsored by Green Hills Software, Inc. (Regency Foyer) Technical Program Committee Appreciation Dinner (Arlington Room)

Tuesday, 30 November
08:00 Breakfast (Regency Foyer), Speakers Breakfast (Potomac II) Regency C Workshop 1A Regency D Tutorial 1B Regency E Tutorial 1C ETSI Reconfigurable Radio Systems (RRS) Markus Mueck Regency F Tutorial 1D Migrating Legacy Radios to the SCA Toby McClean, Mike Williams Potomac III & IV Tutorial 1E Open Component Portability Infrastructure (Open CPI) Michael Pepe Potomac V & VI Workshop 1F Public Safety Communications

10:00

Radio-In-TheUnderstanding Loop: Design the Rules for TV Tools for Band Devices Software Radios BEGINS at 09:00 John Irza Lunch

12:00 13:30 13:40 14:20 15:00

Conference Welcome: John Glossner, Sandbridge Technologies and Conference Chair Keynote: Masiyuki Ariyoshi, Principal Researcher and Cognitive Radio Research Project Leader, System Platforms Research Laboratories, Central Research Laboratories, NEC Corporation Keynote: Tom Stroup, CEO, Shared Spectrum Company, with Vern Farthingham, Chairman, CTB Group Coffee Break Regency C Session 2A SCA Regency D Session 2B Cognitive Radio I Chair: James Neel Regency E Session 2C Education & Radio Challenge Chair: Peter Farkas Regency F Expert Lecture 2D Air Interface Innovations Applicable to Cognitive Radio Systems Donald Steinbrecher Potomac III & IV Workshop 2E Open Source in Military and Commercial Wireless Applications Potomac V & VI Workshop 2F Public Safety Communications

15:15

Chair: Eric Christensen

18:00 - 21:00

Welcome Reception and Forum Awards, Sponsored by General Dynamics, held at the International Spy Museum Want the complete story behind some of the most intriguing espionage cases in history? What about spies and spying in the world right now? Join us for tapas and drinks at the Spy Museum and get the latest intel on all things spy. The International Spy Museum opened in Washington, DC on July 19, 2002. It is the only public museum in the United States solely dedicated to espionage and the only one in the world to provide a global perspective on an all-but-invisible profession that has shaped history and continues to have a significant impact on world events. The Museum features the largest collection of international espionage artifacts ever placed on public display. Many of these objects are being seen by the public for the first time. These artifacts illuminate the work of famous spies and pivotal espionage actions as well as help bring to life the strategies and techniques of the men and women behind some of the most secretive espionage missions in world history.

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SDR10 Program at a Glance Wednesday, 1 December

08:00 08:30 08:40 09:20 Breakfast (Regency Foyer), Speakers Breakfast (Potomac II) Introduction to Day 2 and Announcements: John Glossner, Sandbridge Technologies and Conference Chair Regulatory Keynote: Peter Tenhula, Shared Spectrum Company and Chair, Wireless Innovation Forum Regulatory Committee Break Regency C Session 3A Security 09:50 Chair: Mark Turner Regency D Session 3B Cognitive Radio II Chair: Sherin Kamal Regency E Session 3C Communications Signal Processing I Chair: Kamran Arshad Regency F Workshop 3D Regulatory I Potomac III & IV Tutorial 3E IPA Peter G. Cook, James Neel Potomac V Tutorial 3F Two-Thirds of SDR is SD Bruce Trask Potomac VI Tutorial 3G A Graphical Approach to FPGA Programming Christian Amadasun Regency F Workshop 4D Regulatory II Potomac III & IV Expert Lecture 4E Multipath Interference Characterization in Wireless Communication Systems Michael Rice Potomac V Tutorial 4F Rapid Prototyping Digital SCABased SDR Waveforms with OSSIE: Hands-On Carl B. Dietrich, Frank Kragh, Donna Miller Potomac VI Tutorial 4G Extending the SCA to Meet International Security Needs Scott Leubner and Chuck Linn, Harris Corp.

11:50

Lunch and Exhibits (Independence A&B) Regency C Session 4A Regency D Session 4B Regency E Session 4C Communications Signal Processing II Chair: fred harris

13:45

Cognitive Radio System III Implementation and Test I Chair: S.M. Hasan Chair: Fanny Mlinarsky

15:45 16:00

Coffee Break Panel - The Future of Radio Technologies Cognitive radio technologies are enabling dynamic spectrum access and interference suppression, and they will soon be transitioning into a wide range of commercial and defense wireless products and services. The FCCs TV white spaces decision and the DARPA WNaN and EPLRS-XF efforts are just a few examples. Standards are beginning to emerge in 3GPP and IEEE that are integrating these technologies into 4G and beyond. Although these near-term prospects are very promising, there remain many more exciting areas in which advanced radio and networking technology will have a profound impact. The impact will be felt in areas such as radio network robustness, spectrum efficiency, regulations and enforcement, dynamic spectrum access to additional white spaces, device and network performance, improved broadband user experiences and applications, etc. This panel of expert radio futurists will discuss the new vistas for smarter and smarter radio technologies, the impact of these technologies on regulatory frameworks and business models, and the challenges that remain in moving forward at Internet speed. MODERATOR: Dr. Douglas Sicker, Chief Technologist, Federal Communications Commission PARTICIPANTS: The Honorable Meredith Atwell Baker, Commissioner, Federal Communications Commission Dr. Bruce Fette, Program Manager, Defense Advanced Research Projects Agency (DARPA) Dr. Paul Kolodzy, Kolodzy Consulting (former Chair, FCC Spectrum Policy Task Force) Dr. Preston Marshall, Director, Univ. of Southern California, Information Sciences Institute Dr. Joe Mitola, VP for the Research Enterprise, Stevens Institute of Technology

17:30 19:30

Exhibits and Technology Showcase (Independence A&B, please see page 22-28 for more information) GNU Radio Users Group, Sponsored by Ettus Research (Potomac V & VI)

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SDR10 Program at a Glance Thursday, 2 December

08:00 08:30 08:40 09:20 Breakfast (Regency Foyer), Speakers Breakfast (Potomac II) Introduction to Day 3 and Announcements: John Glossner, Sandbridge Technologies and Conference Chair Keynote: Dick Lynch, Executive Vice President and Chief Technology Officer, Verizon Communications Break Regency C Session 5A System Implementation and Test II Chair: Fanny Mlinarsky 11:50 Regency D Tutorial 5B Emerging Commercial Wireless and Cognitive Radio Standards Chair: James Neel Regency E Session 5C Waveform and Software Design I Chair: Daniel S. Iancu Regency F Workshop 5D Analysts I Potomac III & IV Workshop 5E SDR in Space I Potomac V Expert Lecture 5F GNU Radio: Introduction and Computational Capabilities Tom Rondeau Potomac VI Session 5G Processors Chair: Raghavan Muralidharan

09:50

Lunch, Exhibits, and Technology Showcase (Independence A&B, please see pages 22-27 for more information) Regency C Session 6A Applications Regency D Session 6B System Implementation and Test III Chair: Fanny Mlinarsky Regency E Session 6C Networks Chair: Sanyogita Shamsunder Regency F Workshop 6D Analysts II Potomac III & IV Workshop 6E SDR in Space II Potomac V & VI 6F SCA Next Roll Out

13:45

Chair: Sanjay Jinturkar

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SDR10 Program at a Glance Thursday, 2 December (continued)

15:45 16:00 16:30 17:10 Break Keynote: Madan Jagernauth, Vice President, Wireless Marketing and Product Management, Huawei Technologies Keynote: Jrgen Lantto, Executive Vice President, Chief Technology Officer and Strategy, ST Ericsson Panel Session - Comparing FPGA + C compilers with multi-core technology Field Programmable Gate Arrays (FPGAs) traditionally have been a replacement for low volume Application Specific Integrated Circuits (ASICs). Recently FPGAs have emerged with large amounts of logic, memory, DSP, CPU, and connectivity components making them a full Multi Processor System On a Chip (MPSoC) system. Historically these devices have been difficult to program following a hardware (HDL) design methodology with difficult placement, wiring, and timing closure constraints. Thus programming FPGAs has historically been difficult. Processors, in contrast, have historically been programmed in high level languages such as C. Compilers have been developed that efficiently map the high level language to optimized assembly code. Even special purpose DSP types such as fixed point arithmetic have recently been efficiently dealt with in C languages. Parallel compilation has even been effective for modern Vector/SIMD loop nests. However, except for certain special cases of multithreading loop nests, parallelization of arbitrary codes distributed across multiple processors remains difficult. Historically, the time to develop applications in a Processor has generally been faster because the long iterative cycles of place/route/timing in an FPGA. Recently FPGA vendors have tried to reduce this gap with innovative programming environments, the use of libraries, and the incorporation of processors on the same FPGA fabric. This panel will look at the costs, programmability, performance, power, and time-to-market of multiprocessor designs versus FPGAs in a shoot-out to see who will ultimately dominate future SDR platforms. ORGANIZER: Kees Vissers, Xilinx MODERATOR: John Glossner, Sandbridge Technologies PARTICIPANTS: 18:00-20:00 Jeff Bier, BDTI (balance) Seungwon Choi, Hanyang Univ (GPUs) Dave Kelf, Signmatix (programming)Fanny Mlinarsky, octoScope (test and verification) Chris Rowen, Tensilica (Multi core) Kees Vissers, Xilinx (C tools + FPGA + small cores) Sanjay Jinturkar, Ikanos Communications, Inc. (Compilers) Wireless Innovation Forum Members Reception (Regency A) and Annual Meeting (Regency EF)

Friday, 3 December
08:00 Breakfast (Regency Foyer), Speakers Breakfast (Potomac II) Regency C Session 7A Waveform and Software Design II Chair: Richard Taylor 10:30 10:45 11:30 Regency D Session 7B RF, IF, ADC Chair: Mohammed Ismail Regency E Session 7C Spectrum, Regulatory, and Standards Chair: Zhongren Cao Regency F Session 7D Communications Signal Processing III Chair: Joseph Gaeddert Potomac III & IV Expert Lecture 7E Modem Tutorial fred harris Potomac VI & VI Tutorial 7F ESSOR SDR Architecture Motivation and Overview

08:30 (p. 20)

Coffee Break Keynote: Rich North, Technical Director, Joint Program Executive Office Joint Tactical Radio System (JPEO JTRS) End Note, Conference Close and Satisfaction Survey Prize Drawing

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SDR10 Marketing Performance Logo impressions online

The Forum established a dedicated website (http://Conference.WirelessInnovation.org) as the primary vehicle for communicating information on the conference, with the conference sponsors featured prominently on all pages throughout the site. Internet presence was enhanced through the use of Google AdWords. The website had 21,277 visits in 2010, representing 61,371 page views and 3 pages per visit. This included 10,772 unique visits. The exhibitor page received more than 1,300 visits.

Print and Online Advertisement

EETimes (536,000 circulation) Mission Critical (36,937 circulation) Open Systems Media web site banner (9,000 impressions) Embedded Computing (20,423 circulation)

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Call for papers flyers and conference brochures were printed and distributed at sponsored events including: 4GWE IET Seminar on Wireless Communications Next Generation Mobile Devices Next Generation Networks and Mobile Basestations Broadband Expo LTE Forum SDR Europe10 8th Annual Software Defined Radio International Software Radio

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Direct eMail Campaign

The Forum sent out weekly announcements related to SDR10 including the call for papers, program updates (keynotes, workshops, tutorials, demos and paper sessions), exhibitor updates, and registration. The emails were shaped to have a targeted message and specific announcement each. There was an average open rate of 15% and sponsors logos were included in all messages, with direct home page links, amounting to 4,098 logo impressions. Updates were also made as appropriate in the members only SDR News and Opportunities eNewsletter, reaching an average of 1000 member representatives every other week, and through email announcements and calendar postings from our media sponsors reaching tens of thousands of additional potential participants.

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SDR10 Marketing Performance (cont) Press Releases

Press releases were issued to provide updates to the media and the broader community on advancement of the event. All releases included mention of event sponsors. Release Exhibitors Tutorials, Program Award Finalists Award Winners Board of Directors Total Sponsor Name Views Release Views Date

1,132 5 October 2010 1,059 19 October 2010 2,480 18 November 2010 2,152 8 December 2010 1,629 16 December 2010 8,452

Releases were retargeted to the Forums social media outlets, including RSS, LinkedIn, Facebook and Twitter, to provide additional coverage.

Delegate Profile
SDR10s 540 registered delegates included investors, commercial network operators, radio manufacturers, system integrators, government procurement officials, regulators, engineering service providers and consultants from over 22 different countries. Review of the registration list and satisfaction surveys indicates that attendees at SDR10 generally fall into one of two categories: Researchers and Technology Developers (48% of Attendees): These individuals attended to showcase the work they are doing in advancing software defined radio, cognitive radio and dynamic spectrum access technologies to get recognition and to get feedback on requirements and future directions. Equipment Manufacturers and Acquisition Authorities (52% of Attendees): These individuals attended to identify new innovations in software defined radio, cognitive radio and dynamic spectrum access technologies that could be adopted by their organization to address their specific needs in developing and deploying advanced wireless systems. Many of these delegates also attended to gain a better understanding of the changes in the regulatory and business environment around these technologies that could impact their organization. A key driver for all participants was the ability to network with their customers, partners and suppliers from around the world to identify new business opportunities or to better understand the future of the industry.

SDR10 Registrations by Primary Market ~ Page 12 ~

Delegate Profile (cont)

SDR10 Delegates by Value Chain Position

SDR10 Delegates by Region ~ Page 13 ~

Delegate Profile (cont)

Radio manufacturers and system integrators attending SDR 10 included the following: Argon ST Boeing Cisco Datron World Communications DRS Signal Solutions Elektrobit General Dynamics Harris Huawei Technologies Indra Sistemas ITT L3 Communications Lockheed Martin Meteorcomm Motorola NEC Corporation Nokia Northrop Grumman Raytheon Rockwell Collins Rohde and Schwarz Samsung Selex Communications Shared Spectrum Thales Communications Toyota Ultra-TCS

Government organizations with representatives in attendance at SDR010 included: Air Force Research Labs Brazilian Navy Research Institute Brazilian Naval Commission Brazilian Air Force Communications Security Establishment Canada Communications Research Centre Canada Defense Advanced Research Projects Agency European Space Agency Federal Communications Commission Federal Network Agency, Germany German Armed Forces Joint Program Executive Office - JTRS Naval Research Lab National Institute of Science and Technology NASA Glenn Research Center National Institute of Justice National Telecommunications and Information Administration Navy Surface Warfare Center Organisme Conjoint de Coopration en matire dArmement (OCCAR) Swedish Defence Research Agency Tubitak UEKAE United States Department of Homeland Security United States Department of Defense United States Department of Justice US Army CERDEC The White House

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Become an SDR11 Sponsor or Exhibitor

he Forums annual Conference and Product Exposition provides sponsors and exhibitors with an outstanding opportunity to further establish their leadership in the advance wireless community and network with partners and customers at all levels of the wireless value chain.

Recognition for Sponsors:

21,277 Logo Impressions were made Recognizing Conference Sponsors through last years Conference Website 4,098 Logo Impressions were made Recognizing Conference Sponsors through conference related emails (based on weekly conference update emails sent containing sponsor logo with an average open rate of approximately 15%) 8,452 Name Impressions were made recognizing Conference Sponsors through release views of Press Releases Thousands of Logo Impressions were made through brochures and flyers distributed at the Forums various meetings and workshops and related co-sponsor events Complementary Event Registration for one Sponsor Representative

Opportunities for Exhibitors:

Last year's 500+ registered delegates included investors, commercial network operators, radio manufacturers, system integrators, government procurement officials, regulators, engineering service providers and consultants from over 22 different countries. Of these, over 52% had either direct purchasing authority or the ability to significantly influence radio technology acceptance and purchasing decisions (see Delegate Profile in the Conference Summary for More Details). Exhibitors are also recognized on the Exhibitor Page of the Conference Website, Through Listing in the Conference Program, and through a dedicated press release highlighting the exhibition.

The value proposition of the Wireless Innovation Forum technical meetings and exhibitions in the U.S. and Europe for vendors is a quantum leap better than anything else that is available in the SDR market, bar none. Attendance is larger than any other SDR event, and the attendees are all focused on your target market. - SDR10 Exhibitor 2011 Sponsorship and Exhibiting Rates Sponsors Exhibitors Members: Non-members: Sponsors and Exhibitor European Conference 2500 500 750 2500 US Conference $5000 $1500 $2000 50% Discount on Exhibition Both Save 10% Save 10% Save 10% Save 10%

Learn more about our European conference at http://Europe.WirelessInnovation.org. Interested in expanding your marketing base by exhibiting at SDR11? Visit http://Conference.WirelesssInnovation.org/page/SponsorshipandExhibiting or contact Allan Margulies at [email protected]. Additional sponsorship information available at http://www.wirelessinnovation.org/page/sponsorship_opportunities

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About the Wireless Innovation Forum

The Wireless Innovation Forum (SDR Forum version 2.0) is an international industry association dedicated to supporting the development and deployment of software defined and cognitive radio systems. Our global membership is comprised of decision makers, planners, policy makers, technical leaders, suppliers, manufacturers and educators. Become a member and gain insight to emerging technologies. Access key technical documents, industry reports and market surveys. Network. Collaborate. Participate in committees, workgroups and workshops to define market requirements, establish the regulatory landscape, and develop specifications for SDR technologies. Want to know more, get involved? To participate in the Forums advocacy, opportunity development, commercialization and education activities in the defense, public safety, space, and commercial communications markets, contact the Forums CEO at Lee.Pucker@WirelessInnovation. org. Want to become a member? Visit the Forums web site:

www.WirelessInnovation.org
18631 N. 19th Ave., Suite 158-436 Phoenix, AZ USA (602) 843-1634: Office (303) 374-5403: Fax [email protected]