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IPRA Code of Conduct

The document outlines the International Public Relations Association's (IPRA) Code of Conduct, which was adopted in 2011 and consolidates previous codes from 1961, 1965, and 2007. The code affirms professional and ethical conduct for IPRA members and recommends it to public relations practitioners worldwide. It lists 18 principles for practitioners to observe, including upholding human rights, acting with integrity and honesty, avoiding conflicts of interest, maintaining confidentiality, ensuring accuracy, and not obtaining information through deception. IPRA members agree to abide by the association's disciplinary procedures regarding any breaches of the code.

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280 views

IPRA Code of Conduct

The document outlines the International Public Relations Association's (IPRA) Code of Conduct, which was adopted in 2011 and consolidates previous codes from 1961, 1965, and 2007. The code affirms professional and ethical conduct for IPRA members and recommends it to public relations practitioners worldwide. It lists 18 principles for practitioners to observe, including upholding human rights, acting with integrity and honesty, avoiding conflicts of interest, maintaining confidentiality, ensuring accuracy, and not obtaining information through deception. IPRA members agree to abide by the association's disciplinary procedures regarding any breaches of the code.

Uploaded by

Cosmin Vasile
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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The IPRA Code of Conduct

Adopted in 2011 the IPRA Code of Conduct is an affirmation of professional and ethical conduct by members of the International Public Relations Association and recommended to public relations practitioners worldwide. The Code consolidates the 1961 Code of Venice, the 1965 Code of Athens and the 2007 Code of Brussels. (a) RECALLING the Charter of the United Nations which determines to reaffirm faith in fundamental human rights, and in the dignity and worth of the human person; (b) RECALLING the 1948 Universal Declaration of Human Rights" and especially recalling Article 19; (c) RECALLING that public relations, by fostering the free flow of information, contributes to the interests of all stakeholders; (d) RECALLING that the conduct of public relations and public affairs provides essential democratic representation to public authorities; (e) RECALLING that public relations practitioners through their wide-reaching communication skills possess a means of influence that should be restrained by the observance of a code of professional and ethical conduct; (f) RECALLING that channels of communication such as the Internet and other digital media, are channels where erroneous or misleading information may be widely disseminated and remain unchallenged, and therefore demand special attention from public relations practitioners to maintain trust and credibility; (g) RECALLING that the Internet and other digital media demand special care with respect to the personal privacy of individuals, clients, employers and colleagues;

In the conduct of public relations practitioners shall: 1. Observance Observe the principles of the UN Charter and the Universal Declaration of Human Rights; 2. Integrity Act with honesty and integrity at all times so as to secure and retain the confidence of those with whom the practitioner comes into contact; 3. Dialogue Seek to establish the moral, cultural and intellectual conditions for dialogue, and recognise the rights of all parties involved to state their case and express their views; 4. Transparency Be open and transparent in declaring their name, organisation and the interest they represent;
Consolidated IPRA Code of Conduct 2011 page 1 of 3

5. Conflict. Avoid any professional conflicts of interest and to disclose such conflicts to affected parties when they occur; 6. Confidentiality Honour confidential information provided to them; 7. Accuracy Take all reasonable steps to ensure the truth and accuracy of all information provided; 8. Falsehood Make every effort to not intentionally disseminate false or misleading information, exercise proper care to avoid doing so unintentionally and correct any such act promptly; 9. Deception Not obtain information by deceptive or dishonest means; 10. Disclosure Not create or use any organisation to serve an announced cause but which actually serves an undisclosed interest; 11. Profit Not sell for profit to third parties copies of documents obtained from public authorities; 12. Remuneration Whilst providing professional services, not accept any form of payment in connection with those services from anyone other than the principal; 13. Inducement Neither directly nor indirectly offer nor give any financial or other inducement to public representatives or the media, or other stakeholders; 14. Influence Neither propose nor undertake any action which would constitute an improper influence on public representatives, the media, or other stakeholders; 15. Competitors Not intentionally injure the professional reputation of another practitioner; 16. Poaching Not seek to secure another practitioners client by deceptive means; 17. Employment When employing personnel from public authorities or competitors take care to follow the rules and confidentiality requirements of those organisations; 18. Colleagues Observe this Code with respect to fellow IPRA members and public relations practitioners worldwide.

Consolidated IPRA Code of Conduct 2011 page 2 of 3

IPRA members shall, in upholding this Code, agree to abide by and help enforce the disciplinary procedures of the International Public Relations Association in regard to any breach of this Code.
Adopted by the IPRA Board 5 November 2010

Consolidated IPRA Code of Conduct 2011 page 3 of 3

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